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Exclusive Interview with Yancy Cottrill, General Counsel of NSoft

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Yancy Cottrill of NSoft
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Our colleague, Szaló Réka caught up with Yancy Cottrill (General Counsel for NSoft) for another EEG exclusive interview.

Yancy Cottrill is the Managing Director of Business Operations at NSoft, located in Mostar, Bosnia and Herzegovina. He received his LL.M in International Business Law from Central European University. Yancy, an American attorney licensed to practice law in the states of New York and North Dakota, oversees the legal department. He advises the management on legal issues and changes in legislation across all markets where NSoft is doing business. Prior to joining NSoft, Yancy served as a staff attorney to the Congress of the Federated States of Micronesia, where he drafted legislation on a regular basis. Albeit his time on the islands, he has lived and worked primarily in post-communist emerging markets for the past 12 years.

 

We are grateful for your generosity to answer our questions. First I would like to ask you to shortly introduce yourself and tell us when and why you started working in this industry.

Cottrill: My name is Yancy Cottrill. I am a General Counsel for NSoft, previously I was the Managing Director of Business Operations. I am an attorney licensed in the US states of New York and North Dakota. I have spent five of the past six years living and working in foreign countries. I came to NSoft in July of last year after spending two years in the Federated States of Micronesia (FSM) where I was the staff attorney for the Congress of the FSM.

I was recruited to come to NSoft by our CEO, Stjepko Cordas, whom I met at Central European University in Budapest. I visited Mostar and NSoft and was impressed with the city and the company. I decided to accept a position in the software gaming industry as I have always been a sports fan and interested in gaming culture. This position allows be to combine my abilities as a lawyer with my love of sports to benefit and grow the company.

NSoft is one of the top providers of innovative products for gaming industry. This company is among top five fastest growing tech companies in Central Europe. Please speak about the strong points, values of the company that led to this great success.

Cottrill: NSoft has its employees at the forefront of what it does and encourages employees to grow personally and professionally. The everyday work culture at NSoft is the magic behind its success as we have been successful in attracting some of best talent in the region and abroad. NSoft provides its employees with the flexibility to schedule their own workday and provides spaces for them to relax and play pool, ping pong, fussball, or just grab a coffee. This environment has produced talent that has been able to keep up with the demands of the industry while bring new innovations to the market.

Nsoft’s virtual betting products are acknowledged products in the industry and the virtual games this company offers provide bettors with realistic betting experience. Please inform us on these services and products. Which are the most successful ones?

Cottrill: Lucky Six is our most popular and successful game. It is draw based game where numbers are drawn from the drum. It is founded on the concept of the classic virtual game where person gets the chance to pick random numbers or even colors, and follow live draw every five minutes. Due to its vibrant design and top-notch backend infrastructure, Lucky Six soon became our customers’ favorite and a proven profit generator. Read more here: https://www.nsoft.com/draw-based-games/lucky-six/

Besides Lucky Six, we have a new game, Next Six, which is the only live betting on a draw based game that is on the market. It has been well received and our clients are pleased with its ability to produce profits. The game allows players to have the chance to bet which numbers will be drawn from the drum throughout the whole round. Although it is based on classic virtual games, placing bets all the time, gives Next Six characteristics of live betting making it extremely fast paced.  Read more here: https://www.nsoft.com/draw-based-games/next-six/

Finally, our MTS Live Betting options are growing in popularity. Betradar supplies MTS Live Betting with the best sports data feed in the world, giving our clients reliability and proven profit generating results. The odds are automatically adapted to a particular situation of the event, which allows in-play betting until the very last second. Additionally, our live sports betting platform covers 18 different sports and includes 18.000 live matches and 500+ unique markets per month. Read more here: https://www.nsoft.com/sportsbook-software/live-betting/

Will you please tell our readers what role you undertake in the company’s life? What are your tasks and responsibilities?

Cottrill: For the past year, I was the Managing Director of Business Operations. In that role, I oversaw the daily operations of the legal, finance, human resource, and compliance teams. Recently, we have begun a restructuring plan that eliminated the Business Operations Unit. I am now acting as a General Counsel. In this role, I and another attorney from the US are working on projects that will ensure growth for the company for years to come. I report directly to the CEO and advise the company on various legal matters that arise. While my role has changed, my motivation to help the company continue to grow has remained the same.

Which were the most difficult periods in your career at NSoft and what do you consider your personal success?

Cottrill: I do not see any periods of time here at NSoft as difficult. I have embraced the challenges and took them as opportunities to learn. As far as successes, I believe the ability for the company to be in a position to restructure and eliminate a need for the Business Operations is a personal success. I am happy to come to work every day and share an American perspective while having an opportunity to learning from my colleagues.

The company has been growing in amazing pace, but to continue this process it needs a clear vision and plans for the future. Which are these plans?

Cottrill: NSoft’s growth plans remain consistent. We are going to continue to innovate, focus on customer service, and bring quality games to the market.

What is your personal opinion about gambling industry in general in Europe or in the countries you know better?

Cottrill: As everyone knows the gambling industry’s growth is determined upon the moral acceptance of gambling in society. Currently, we are seeing many of the traditional societal objections to gambling eroding and it is much more accepted by society as a whole. This is a very dynamic time for the industry and as a US citizen, I am paying close attention to the two New Jersey sports betting cases that the US Supreme Court has agreed to hear. The outcome of those cases could drastically change how the industry is allowed to operate in the US and open up numerous opportunities that have been dormant.

If you could change anything in the world of gambling what would that be?

Cottrill: I would like to see an effort to adopt business friendly legislation by countries in relation to gambling that will allow for the operators and governments to profit without the burdensome bureaucracy that can be present.

Who is your favorite actor or actress?

Cottrill: Coolio, he was fantastic in Pterodactyl. 

Where would you travel the most in Central Europe?

Cottrill: Belarus, I have always wanted to visit Minsk.

Which are those places in Central Europe that you are not interested in and you would not like to visit them?

Cottrill: I like to travel and learn about cultures that I did not study in school. There is not a single country in Central Europe that I do not want to see.

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Meridianbet (GMGI) Redefines Sports Sponsorship with Europe’s First Emblem Integration Deal

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Meridianbet, a global sports betting and gaming brand, part of the Golden Matrix Group Inc. (NASDAQ: GMGI), has advanced its strategic partnership with Euroleague basketball powerhouse Crvena Zvezda.

Building on over two years of collaboration, Meridianbet has achieved a first-of-its-kind branding integration in Serbia and the region by incorporating its logo into the club’s emblem. This innovative sponsorship represents a next-generation business model for sports partnerships, aligning with Meridianbet’s growth trajectory and global market positioning.

Breaking New Ground – Key Facts

  • First permanent logo integration in European basketball
  • Strong, ongoing partnership with a top-tier Euroleague club
  • Strategic amid NBA’s expanding interest in Europe

This partnership is not just a branding milestone but a reflection of Meridianbet’s long-term vision to reshape the future of sports sponsorship. Operating across 18 global markets and supporting over 100 professional and amateur sports clubs, Meridianbet demonstrates a forward-looking approach that integrates its brand into the core identity of its partners, fostering mutual growth and innovation.

Legacy Meets Innovation

This partnership unites two titans: Meridianbet, with 23 years of leadership in digital gaming, and Crvena Zvezda, a basketball dynasty with deep cultural significance for the entire Southeast Europe. As European basketball undergoes transformation and anticipates further global integration, this collaboration exemplifies how traditional sports values can harmonize with cutting-edge business strategies.

By embedding its brand into Crvena Zvezda’s crest, Meridianbet transcends conventional sponsorship, creating a long-term alliance that underscores its commitment to innovation, market leadership, and a shared vision for growth within the rapidly evolving sports landscape.

Group – Wide CSR Statement

Beyond the court, this move highlights Meridianbet’s broader ethos as part of Golden Matrix Group. As outlined in GMGI’s recent Q3 report, the company prioritizes investments in corporate social responsibility (CSR), funding grassroots sports initiatives, supporting youth education programs, and fostering sustainable development. Meridianbet’s sponsorships extend beyond financial transactions, representing a commitment to tangible community impact and long-term partnerships.

This strategic partnership also signals Meridianbet’s growing global ambitions. As part of Golden Matrix Group, the company continues to expand its presence in key markets while reinforcing its reputation as an innovator in sports betting and gaming. With proprietary technology and personalized customer experiences at its core, Meridianbet positions itself as a global leader deeply rooted in the communities it serves.

Crvena Zvezda’s fans, known for their passionate support, now carry a crest that combines legacy with innovation. For Meridianbet, this partnership is more than a branding exercise—it’s a statement of intent, a commitment to shaping the future of sports sponsorship in Serbia and beyond.

A New Era for European Basketball

Crvena Zvezda’s crest, now a blend of tradition and innovation, represents the convergence of two forces driving change in European sports. For Meridianbet, this initiative is not just a sponsorship—it’s a strategic declaration to shape the future of sports partnerships on a global scale.

As part of Golden Matrix Group, Meridianbet continues to expand its global footprint while pioneering next-generation solutions in sports betting and gaming. With proprietary technology and an unwavering commitment to personalized customer experiences, the company remains at the forefront of an industry poised for exponential growth.

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Balkans

Serbia’s ZLF Urges Total Ban on Gambling Ads

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Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.

The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.

For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.

The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.

Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.

Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.

ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.

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Balkans

Amusnet Powers BEGExpo’s 15th Edition with its Latest iGaming and Land-based Products

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Amusnet is set to be a prominent participant in the 15th edition of the Balkan Entertainment & Gaming Expo (BEGExpo), taking place in Sofia on November 27-28, showcasing its top-tier products across Online Casino, Live Casino and Land-based verticals.

Parallel to the expo, the esteemed casino provider will also participate in the prestigious BEGE Awards 2024, where Amusnet’s CEO, Ivo Georgiev, will be an Honorary Jury member. In this year’s edition, the company has been shortlisted in the following categories: Online Game of the Year and Slot Machine of the Year. Organised by the Association of the Gaming Industry in Bulgaria, the awards celebrate the remarkable impact of companies, organisations, and individuals in driving the positive growth of the gaming industry.

“For Amusnet, as an established leading international player, this expo offers a platform to celebrate excellence and connect with industry stakeholders to drive growth in the Balkans. It also strengthens the regional gaming community, which has a very strong legacy and worldwide recognition. We look forward to making a notable impact with our premium slot cabinets, reflecting our mission to provide full-spectrum gaming entertainment for diverse audiences. Additionally, the slot developed in partnership with Hristo Stoichkov further underscores our dedication to delivering exceptional gaming experiences both locally and globally,” said Ivo Georgiev, CEO at Amusnet.

At BEGExpo, the company will officially present the Type S premium slot cabinets in Bulgaria, its first-ever product series for land-based casinos. It results from an impressive investment and two years of relentless dedication to R&D, technical design, construction, software and game portfolio precision. Powered by AMUSeBox, its slot machine multigame offers an exciting mix of signature and new casino titles, an intuitive interface and easy-to-use filters, which allow players to quickly explore a world of engaging Amusnet casino content, including the newest Stoichkov #8, Extra Crown Classic, Virtual Roulettes and more.

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