Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Scandinavia

Kindred suggests a privatization of the Svenska Spel online branch

Published

on


Kindred suggests a privatization of the Svenska Spel online branch
Reading Time: 3 minutes

With the trend of liberalization in the gambling industry, Kindred Group urges the Swedish government to go a step further and sell the state-owned Svenska Spel. Up until this year, the monopoly over gambling activities in Sweden belonged to Svenska Spel. It was founded in 1997 when Penninglotteriet merged with Tipstjänst. The company is responsible for over 6,700 agents and 2000 restaurants as well as many pubs and bingo halls. It also provides some online services. There are four casinos in Stockholm, Gothenburg, Malmö, and Sundsvall that are directly operated by the subsidiary of Svenska Spel – Cosmopol Casino. Profits from these casinos, as well as all the other operations of Svenska Spel, go directly to the Swedish Treasury.

Svenska Spel’s monopoly lasted until this year when the government decided to shift from the previous model to a regulated market where private providers are also able to offer their services to the customers. This move was necessary as the number of illegal activities in the gambling market grew. Furthermore, it was becoming very difficult to stop internationally licensed online companies from accessing the Swedish market. “Unregulated gambling has taken over and gambling is used in criminal activities. It is 14 years since the first in a line of gambling inquiries was appointed. It is now time for us to move from words to actions and regain control of the Swedish gambling market,†– commented Ardalan Shekarabi, the Scandinavian nation’s Minister for Public Administration. The authorities already started accepting applications for licenses and the companies who receive them will be allowed to enter the market starting next year.

As stated on https://NyeCasino.ninja/, with the new regulatory framework, the gambling market in Sweden will be divided into three business compartments. The licensed privately owned providers will be allowed to enter the open/competitive market. There will be certain activities, like bingo and lottery, reserved for the companies operating in the public interest and the third compartment will be exclusive to the state-owned companies.

Kindred Group wants the Swedish authorities to go even further with the liberalization of the gambling market

Kindred Group, which is an online gambling operator comprised of 11 brands including 32Red and Unibet, is urging the Swedish government to sell Svenska Spel. The company is listed on the Stockholm Stock Exchange and has made over 700 million euros in revenue in 2017. Peter Alling, the Head of Public Affairs at the Kindred Group commented on the new regulations: “The government proposition to Parliament is just one part of the reform. The reform intends to keep the market divided in one-part open to competition and one part exclusive to NGOs and governmental operator Svenska Spel. Since the current entity, Svenska Spel is to act on both the exclusive and the competitive market, it is from a competition law pov extremely important that Svenska Spel is split into two independent entities. The Ministry of Enterprise (owner of Svenska Spel) and the Ministry of Finance (responsible for legislation on gambling) has so far acted in opposite directions. Here, the government still has a responsibility it can’t avoid. Failure to deal professionally with the split, not adhering to basic competition regulations, will seriously endanger the outcome of the reform.â€

Mr. Alling is effectively arguing that it is uncompetitive to allow the state-owned Svenska Spel to participate in both the open/competitive market and in the compartment reserved exclusively for it. A solution to this issue would be to privatize the part of the company that will be operating in direct competition with the privately owned licensed providers.

Click here to read the initial article on Nyecasino.ninja. More info also available here: https://www.igamingbusiness.com/news/kindred-group-finally-ready-swedish-launch

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.