Norskcasino Uncovers what makes Norwegian Gamblers Tick

It may not surprise you, but online gambling is one of Norway’s most popular forms of entertainment.

It’s one of the most stable gambling markets in Europe, dominated by Norsk Tipping, and Norsk Rikstoto, both of which are state-owned companies.

Norskcasino, a popular slot review website, recently published the results of their user survey. Their goal was to dig deep into their readers’ minds to grasp better what makes them tick.

The results of the survey yielded some surprising results, and we’ve summarized them below.

It’s all about the entertainment

More than half of the survey participants play casino games for entertainment and not to make money. While there are still many Norwegians who play to make money, the majority view it as a pastime and for the social aspects.

Who are the users?

There’s an even split between male and female users of Norskcasino, which doesn’t come as much of a surprise.

What’s interesting to note, however, is that the majority of users are aged 30-40, with a good portion aged over 50.

Bonuses are vital when choosing a casino

It’s fairly well known in the online casino industry that bonuses are a big selling point, often transcending other available promotions such as loyalty rewards and the list of available payment methods.

The Norskcasino survey confirms that more than 60% of the participants answered that the available bonus is their first consideration when choosing where to play.

It’s a slots world

When asked which type of casino game they’re most likely to play, a whopping 93% answered they want to play online slots.

Culturally, we know that land-based slots are popular, as well as Bingo, but it’s surprising that a large majority of Norwegians favor the reels instead of cards and dice games.

Roulette, Blackjack, and Live casino games were rated the least popular overall.

Credit Cards still reign supreme

With so many online payment methods available to Norwegians, it comes as a big surprise that 6/10 casino players still prefer to pay online with their Credit Card.

Unfortunately, the survey doesn’t uncover the reasons why, as Credit Cards often have higher transfer fees and withdrawal processing times compared to e-wallet payment methods such as Neteller and Skrill.

Our best guess is that Norwegians still trust their Credit Cards over any other payment methods.

What is the future of iGaming in Norway

Performing customer research allows you to uncover hidden trends and patterns which would otherwise remain unseen. What can the iGaming industry learn from Norskcasino’s survey?

Slots, slots and more slots. Norwegian gamblers prefer to spin the reels of online slot machines compared to every other type of casino game. Gambling operators who want to appeal to the majority of casino players in the market will need to have a broad selection of slot games from the best providers.

In other European markets such as the UK, bingo and slots have formed something of an alliance, where-by bingo sites include a large selection of slot games, while ignoring all other card and table games. Will Norway take advantage of the trend by integrating bingo and slots together?

Finally, most participants surveyed declared their intention when playing is for fun and excitement, rather than trying to make a profit, and the biggest draw to a new online casino is the bonus available.