Industry News

Codere Brand Ranked Again Among the 100 Most Valuable in Spain

Published

2 years ago

May 23, 2023

Niji Narayan

Reading Time: < 1 minute

Codere Online, a leading online gaming operator in Spain and Latin America, announced that the Codere brand has been ranked 83rd among the 100 most valuable and strongest in the “Brand Finance Spain 2023” ranking.

This ranking, in which the Codere brand has been featured 11 times since 2010, determines the value a company would be willing to pay to license its brand by estimating its future attributable revenue and calculating a royalty rate that would be charged for its use.

Alberto Telías, Chief Marketing Officer of Codere Online, said: “We are incredibly proud to achieve this recognition as one of the most valuable brands in Spain and the only one in the gaming industry for seven consecutive years. This was driven by our commitment to delivering exceptional experiences to our customers, our omnichannel offer and our constant pursuit of innovation in the products and services we offer which have allowed us to be a highly regarded brand in the country.”

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.