Worcestershire Signs Multi-year Sponsorship Deal with Dafabet

Worcestershire County Cricket Club has announced that it has signed a multi-year partnership with Dafabet, one of the world’s biggest online betting platforms.

The partnership with Worcestershire sees Dafabet extending their strong commitment to sports sponsorship across the globe, which already includes partnerships with Clubs in the English Premier League, Scottish Premiership and across elite cricket.

As part of Worcestershire’s digital expansion, Asian-based Dafabet will become the headline sponsor of the Club’s live streaming service, which in the last two years alone has received almost 14 million views around the world.

Joe Tromans, Head of Commercial and Partnerships at Worcestershire Cricket, said: “We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them as a new partner to the Worcestershire family.

“We have been very impressed with Dafabet’s commitment to safer gambling and their ambitions to be the world’s most innovative gaming platform, so to have them, as a leading global brand, on board as our Official Live Stream Partner, is a major boost to our objectives both on and off pitch.”

John Cruces, Head of Sponsorship at Dafabet, added: “We’re very happy to be partnering up with Worcestershire as we continue to add to our list of partners within the sport. Particularly, their livestream platform can only help us both add to our footprint worldwide.

“As with all our partners, we wish them the best of luck for the forthcoming season.”