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Yorkshire County Cricket Club (YCCC) Announces Dafabet as its Latest Official Partner

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Yorkshire County Cricket Club (YCCC) has announced Dafabet as its latest official partner. The two-year partnership will see Dafabet feature on the collar of all YCCC’s playing shirts for all three formats.

Dafabet have established themselves as a major backer of British professional sports clubs over the past few years, including influential partnerships with a number of county cricket clubs, in boxing and snooker, as well as a significant presence in football having worked with the likes of Aston Villa, Bournemouth, Celtic, Everton and Fulham in recent years.

Stephen Vaughan, Chief Executive Officer for YCCC, said: “We are thrilled to have agreed a new major partnership with Dafabet, a company who have a wealth of knowledge and experience within the sporting world. Their support is a fantastic shot in the arm and allows us to make serious strides towards our objectives both on and off the pitch over the next two years. Dafabet have very much impressed everyone at the Club with their desire to help drive the club forward on and off the pitch, and I would like to thank the team at Dafabet for coming on board with Yorkshire Cricket.”

Tom Webster, Business Development Manager for YCCC, said: “We are hugely excited to be announcing our partnership with Dafabet and are delighted to welcome them to the Yorkshire family for at least the next two years. Dafabet is one of the most recognisable brands in the sports betting industry and we’re thrilled that they’ve chosen to work with us and are extremely grateful to John and his team for the support.”

John Cruces, Head of Sponsorship at Dafabet, said: “We are very proud to become a major sponsor of Yorkshire County Cricket Club and have our branding across all of the club’s playing shirts for all three formats. With cricket becoming our biggest growing international sport, we saw Yorkshire as a key club to further our sponsorship portfolio within elite cricket. The club needs no introduction to cricket fans, being one of the world’s most famous cricket clubs and having produced the greatest number of players to represent England. We are looking forward to a long partnership that we are sure will help us achieve our common goals. We wish them the very best of luck for this season.”

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GambleAware responds to inaccurate and misleading claims

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Following recent public inaccurate and misleading claims about GambleAware, Zoë Osmond, CEO, has said in response to these statements:

“Gambling harms have a devastating impact on individuals, families, and communities. As the leading independent charity dedicated to preventing and treating these harms in Great Britain, GambleAware’s foremost priority is to prevent harm and provide accessible support to those affected. These services are vital, remarkably effective, and readily accessible.

“Gambling operator funding remains the primary source of funding for prevention, treatment, and research into gambling harm. Many charities and organisations receive this funding through the Gambling Commission. We believe the gambling industry should be held accountable to contribute financially to the vital services that prevent gambling harms, which is why we have consistently advocated for a statutory levy. 

“Our robust governance and commissioning practices ensure that the industry has no influence over our operations. GambleAware’s independence has been widely recognised by a range of stakeholders including the Government, as evidenced in the Gambling White Paper.

“The complaint lodged to the Charity Commission by The Good Law project is based on misleading and outdated information. While we are confident that this complaint will not be upheld, we are deeply concerned that inaccurate headlines and misleading newspaper articles may have a damaging impact on our services and the people that rely on them.

“The deeply stigmatised nature of gambling harms often makes it difficult for individuals to reach out for help. Maintaining the credibility and reputation of essential support services is crucial to reaching people before their gambling issues become catastrophic. Undermining these services, and the dedicated workers and experts who operate them, risks not only those directly relying on them but also the many indirectly affected by a loved one’s gambling problems.

“As gambling harms affect more people, it’s crucial for us all to come together to prevent and alleviate them. GambleAware remains focused on our mission to prevent gambling harms and provide vital support to those affected. We appreciate the continued trust and support from our stakeholders and the public, and we urge anyone experiencing harm to reach out. Help and support are available through the National Gambling Support Network and the National Gambling Helpline, offering free, confidential assistance 24/7 to those in need.”

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SOFTSWISS Sportsbook Reveals Sports Betting Overview of Q1’24

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SOFTSWISS Sportsbook Reveals Sports Betting Overview of Q1’24
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The Q1 analysis indicates a marked preference amongst bettors for real-time wagering. This trend enhances engagement and offers sports betting operators higher margins and quicker capital turnover, demonstrating live betting as one of the key drivers of profitability in the sports betting domain.

Moreover, the transition from desktop to mobile continues to accelerate, with mobile devices accounting for 90% of the GGR, up from 86% the previous year. This trend highlights the growing importance of mobile-friendly betting solutions. It also suggests that operators prioritising mobile integration and user experience are likely to capture a larger market share.

A look at the top sports by GGR shows a stable interest in traditional favourites with some notable shifts. Football remains dominant, while tennis has overtaken basketball for the second spot. The inclusion of American football in the top five, primarily driven by the Super Bowl in February, reflects the impact of major sporting events on betting behaviour. Ice hockey remains strong, underscoring the sport’s consistent appeal to bettors.

Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, reflects on these developments: “The trends we’ve observed in Q1’24 emphasise our platform’s adaptability and growth while also underscoring critical dynamics in player preferences and technological advancements. Our focus on enhancing live and mobile betting capabilities directly responds to these insights, aiming to provide our partners and their customers with superior betting experiences.”

In Q1’24, the SOFTSWISS Sportsbook continued its growth trajectory. Turnover surged by 246% compared to Q1’23, while month-on-month growth from Q4’23 reached 136%. Revenue also saw a staggering increase, jumping 251% year-on-year and maintaining a consistent month-on-month growth of 136%. These figures highlight the platform’s growing popularity and its increasing efficiency and appeal to operators.

Aiming to strengthen the industry, the SOFTSWISS Sportsbook team has recently published a free Sportsbook Budget Calculator, helping businesses considering launching a sports betting project to calculate the costs and benefits. Also, in celebration of its 15th anniversary, SOFTSWISS is offering new Sportsbook clients free access to the Jackpot Aggregator for all local jackpot campaigns for the first 150 days after launch.

 

About SOFTSWISS 

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Software, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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DigitalEjis and Exalogic: Pioneering Responsible Gaming in Italy

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DigitalEjis, the pioneering software development company in responsible gaming, and Exalogic, Italy’s premier gambling platform provider, have joined forces in an exciting partnership.

This collaboration marks a significant milestone in the Italian gaming landscape when it comes to upgrading responsible gambling practices and addiction prevention.

Predictive Software for Safer Gaming

DigitalEjis has developed an unparalleled software solution that predicts the onset of gambling addiction before a player places their first bet. Unlike existing tools that identify addiction once compulsive behavior is already underway, DigitalEjis’ predictive software enables operators to customize the betting experience for each customer from day one. By doing so, operators can offer their players the safest and most entertaining environment possible.

Exalogic’s Role in the Partnership

Exalogic, renowned for its robust and reliable gambling platform, has chosen DigitalEjis as their only partner for predictive and antiaddiction product. This strategic alliance ensures that responsible gaming practices become an integral part of the Italian gambling landscape.

Embracing the Italian Market

Dr. Ian McLoughlin, Founder and CEO of DigitalEjis, expressed his enthusiasm: “It’s great to see how wholeheartedly the Italian market has embraced DigitalEjis through this agreement with Italy’s number one platform provider and value-added services partner to the gambling industry.” This collaboration positions DigitalEjis as a first mover in the Italian territory.

Responsible Gambling at the Core

Italy’s new decree on gambling, particularly Article 14, underscores the importance of responsible gaming. The Decree focuses on protecting players from the onset of gambling addiction also adopting software empowered by Artificial Intelligence. DigitalEjis’ product aligns perfectly with this initiative, providing accurate predictions and personalized protection for players.

 

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