Manchester City Announces Partnership with Super Group-owned Betway

Manchester City has announced a new multi-year partnership with leading global online betting and gaming brand, Betway.

As part of the Club’s pre-season tour of the US, and to mark this significant deal, leading figures from Manchester City and Super Group were on-site for the iconic New York Stock Exchange bell-ringing ceremony.

Ferran Soriano, CEO of City Football Group, along with Neal Menashe, Super Group CEO, rang The Opening Bell at 9:30 (EDT) to signal the opening of the day’s trading on Friday 26 July.

The agreement will see Betway become the Club’s Official Global Betting Partner from the start of the 2024/25 season, as Manchester City joins the brand’s extensive sports sponsorship portfolio which includes teams from across the Premier League, La Liga, NBA and more.

On the occasion, Soriano said: “We are pleased to announce Betway as our Official Global Betting Partner today. As a globally recognised brand, Betway has a strong pedigree and history of working with high-profile brands within the sports space and we’re excited to work together throughout the partnership.”

Menashe commented: “We are absolutely delighted to become Manchester City’s Official Global Betting Partner. This agreement cements our place in the top tier of Premier League partners, ensuring that our Betway brand reaches fans in all corners of the globe.”

Throughout the duration of the partnership, Manchester City and Betway will collaborate on a number of activations and exclusive content opportunities, in addition to the brand featuring across digital and in-stadia assets.

Manchester City and Betway will also work together to provide all players, coaches, management and staff with in-depth, industry-leading training on all relevant codes of conduct relating to betting integrity and responsible gambling. This is in addition to the work Manchester City already does to support players and staff in the area.