Interview with Bingo Expert Kati Saari on the Importance of Transparent Payout Percentages

As Bojoko’s Bingo Expert, Kati Saari is responsible for investigating and analyzing the best payout percentages across online bingo sites in the UK. Given the increasing importance of payout percentages in player decision-making, Kati helps Bojoko’s users navigate the crowded bingo landscape by pinpointing sites that offer the best return for their money.

In this exclusive interview, Kati discusses players’ challenges when accessing RTP information on bingo sites and how many operators still fall short in making this critical data readily available. With her wealth of experience in the bingo industry, Kati provides unique insights into how transparency (or lack thereof) can affect player trust and long-term engagement.

How important is a bingo site’s payout percentage to potential players?

It varies quite a bit. Many players are unaware of any difference between one bingo site and another, but overall, players are more educated than ever before. With the increasing availability of comparison tools and review sites like Bojoko, players know that a higher RTP means a greater return over time.

For bingo, where the social aspect is strong, players still expect a fair return on their investment. This growing awareness pushes operators to communicate their payout rates clearly to maintain player trust and loyalty.

How open do you find bingo sites are about disclosing their RTP rates?

It’s quite disappointing, to be honest. While some operators are transparent, many still bury this information within their terms or don’t provide it. Given how critical RTP is to the decision-making process for many players, it’s frustrating to see how difficult it can be to find this data. I believe operators need to do better. If they want to build trust and retain players, they must be upfront about these percentages and not hide them away.

How does RTP transparency affect a bingo operator’s ability to attract and retain players?

Transparency around RTPs is a great way to build trust. Players are looking for platforms that offer not just entertainment but fair gaming conditions. When operators display their payout percentages, it reassures players that the site isn’t taking excessive margins. Operators who obscure this information risk losing more experienced players.

What role does Bojoko play in helping players understand and choose bingo sites based on payout percentages?

At Bojoko, we focus on providing players with detailed, unbiased information to make informed decisions. We have a dedicated page showcasing the best payout percentages for British bingo sites, showing the percentage of each. Sadly, the number of bingo sites listed with their payout percentage is still low, but I am constantly pushing for more information from our partners.

Additionally, our bingo comparison tools allow users to filter sites based on payout percentages, giving them a clear understanding of where they stand.

We also provide in-depth reviews and player feedback to ensure users get a complete picture—not just of the RTP but also of the game experience, bonuses, and community aspects. It’s all about empowering players with the right information to choose a site that suits their preferences and playing style.

How do you see the future of payout percentages shaping player expectations in bingo?

Player expectations will continue to evolve, with an increasing demand for transparency and fairness. As players become more savvy, they gravitate toward sites offering clear, competitive payout percentages. A few months ago, we spoke about affiliate marketing strategies, and I believe clear information about RTP could soon become a much more significant part of this conversation.

We also foresee a shift toward more personalized gaming experiences, where players can choose between higher-risk, high-reward games and safer options with smaller, more frequent payouts. Operators who can adapt to these preferences will be best positioned to thrive.