Affiliate Industry
Interview with Bojoko’s Bingo Expert on the Affiliate Marketing Strategies and Bonuses That Covert
Standing out from the crowd is essential for attracting and retaining British bingo players. We sat down with Kati Saari, Bojoko’s bingo expert, to explore how bingo sites can optimise their bonuses for maximum affiliate marketing potential.
Saari has over a decade of experience in the online iGaming industry and has led the bingo section at Bojoko since its launch. Her expertise in market trends and player preferences has made her a trusted voice in the community.
In this interview, Saari shares her insights on the importance of affiliate marketing, the types of bonuses that most appeal to British players, and the strategies bingo sites can employ to stand out in a crowded market.
Can you tell us a bit about yourself and Bojoko?
I’m Kati Saari, a dedicated bingo enthusiast and expert at the affiliate marketing platform Bojoko.com. I run the bingo vertical, which includes testing and reviewing UKGC-licensed bingo sites. It is a tall task. Bojoko.com is one of the biggest iGaming comparison platforms in the UK, and thousands upon thousands of Brits use our service when they pick a new gambling site.
Bojoko is designed to players make informed decisions by offering transparent and unbiased reviews. We cover various gambling sites, including bingo, casinos, and sports betting. Our team works tirelessly to ensure that our users have access to the best bonuses, games, and customer support available in the market.
What role does affiliate marketing play in the bingo industry?
Affiliate marketing is crucial in the bingo industry. It helps bingo sites reach a broader audience by partnering with websites and influencers that promote their services. Affiliates earn commissions for driving traffic and conversions, creating a win-win situation.
At Bojoko, we emphasise building strong relationships with affiliates to ensure that our promotions are effective and beneficial for both parties.
What types of bonuses are most attractive to British bingo players?
British bingo players are particularly drawn to no-deposit bonuses, free bingo tickets or bingo room passes, and high-percentage match deposit bonuses. These offers allow players to try out a site without risking their own money or getting more value from their deposits.
Of course, no-deposit offers come with financial risks for bingo sites, which may not be viable without a proper retention strategy. However, high-percentage deposit bonuses can be quite safe and bring in a lot of players.
Bingo sites should regularly update their bonuses and offer competitive deals to keep players engaged and coming back.
How can bingo sites optimise their bonuses to stand out in a crowded market?
To stand out, bingo sites should simply offer more unique and enticing bonuses, and this is not actually difficult. Simply changing a bonus from the standard 100% welcome bonus to the more unusual 200% gives you an instant push.
It is also disappointing to see that many bingo sites do not have bonuses designed specifically for bingo players. Most sites keep their bonuses very generic, and they seem to forget bingo games, so they offer standard casino offers, including free spins instead of bingo tickets or free bingo games.
What many bingo sites may not think of is that more and more players are using affiliate sites, like Bojoko, when choosing their next bingo brand. They will actively look for overviews of bingo bonuses, and the offers of 100% do not stand out. Any tweak on that formula can get you seen.
If you go to Bojoko’s list of the best bingo bonus offers in the UK, you will quickly see offers of 200%, tickets and more. You need to look over your competition and decide what you can do to stand out.
The better your offer is, the likelier you are to convert, and the more likely you are to convert, the more likely you are to get more exposure. Essentially, you can get a marketing edge more or less for free.
How can bingo sites ensure their bonuses do not hurt their bottom line?
It’s crucial for bingo sites to find a balance between offering attractive bonuses and managing costs. The easiest way to do this is by offering lower bonus amounts with higher match percentages, which can still be very appealing to players.
For instance, a 200% match bonus on a smaller deposit amount can attract interest without significantly increasing costs. By carefully structuring the terms and conditions, such as reasonable wagering requirements and clear guidelines, bingo sites can offer appealing bonuses that convert well while keeping their expenses in check.
You can also consider setting low maximum bet limits or a maximum win limit to decrease volatility and have more predictable results.
What strategies can bingo sites use to enhance their affiliate marketing efforts?
Bingo sites should focus on building strong, transparent relationships with their affiliates. Providing affiliates with high-quality marketing materials, regular updates on promotions, and timely payments can significantly boost their efforts. Moreover, tracking and analysing the performance of different affiliates can help sites understand what works best and optimise their strategies accordingly.
What advice would you give to new bingo sites looking to attract British players?
New bingo sites should focus on understanding their target audience and what appeals to them. Key factors include offering generous and easy-to-understand bonuses, ensuring a seamless user experience, and providing all the popular payment options.
It is paramount to go live on as many of the top UK affiliate sites as possible. Unless you have a large TV and radio advertising budget, most traffic will likely come from your affiliate partners.
Additionally, leveraging social media and other digital marketing channels can help build a strong online presence and attract more players.
Affiliate Industry
ReferOn Heading to SBC Lisbon to Share the Latest Insights and Platform Improvements
ReferOn will be represented by Alexia Gauci, B2B Sales Manager, and David Harris, B2B Affiliate Team Manager, at the upcoming SBC Summit in Lisbon from September 24 to 26 2024.
The team recently unveiled several technical and QoL updates to the platform, including improving postback updates, reworking tables and implementing AWS accounts.
At SBC Lisbon, Alexia and David will announce ReferOn’s Q4 updates and walk attendees through the platform’s offerings. By the end of the year, the team plans to implement additions to reporting and data management, improve admin functionality and role management, and add QoL changes such as bulk edits. Visit Stand F430 for more information on these updates.
These system improvements follow two successful ReferOn Insights webinars, during which the team met with operators and affiliates. Following the sessions, attendees had the opportunity to ask questions and share feedback. This approach illustrates one of ReferOn’s core values: two-way communication and its commitment to regularly collaborating with partners to enhance the platform.
When asked for a comment on ReferOn’s participation at SBC Lisbon, Alexia Gauci said, “ReferOn’s participation at SBC Lisbon is an excellent opportunity for further expansion in the industry. Events like these are pivotal for growth and innovation. We’re also very excited to attend the SBC Awards 2024, where we hope to take first place in our respective category.”
ReferOn has been shortlisted for an award at the prestigious SBC Awards 2024 for the “Acquisition and Retention Partner” category. This shortlisting highlights ReferOn’s continued commitment to improving its tools and creating a comprehensive platform for operators and affiliates.
To learn more about ReferOn’s cutting-edge affiliate management system, join Alexia Gauci and David Harris at SBC Lisbon, Stand F430, from September 24 – 26. Book a meeting via our website.
EGR has revealed the shortlists for the EGR Operator Awards nominating Casino Guru in two categories, “Affiliate of the Year” and “Casino Affiliate.”
Being shortlisted for these prestigious awards highlights Casino Guru’s unwavering effort to build one of the world’s most comprehensive and complete database of casino websites.
The honor of competing against some of the industry’s biggest companies demonstrates Casino Guru’s unfaltering commitment to upholding the best standards as an affiliate company, which focuses on data-driven, fact-checked, and human reviews, as part of a growing database, running in the thousands.
Another integral part of the Casino Guru operations is the website’s commitment to Responsible Gambling and raising safer gambling practices in the industry through the company’s dedicated Gamtegrity platform. Gamtegrity is a multi-faceted effort that naturally underpins Casino Guru’s efforts in providing players and professionals with a better understanding of the pitfalls commonly associated with gambling.
Casino Guru Head of Content Maros Gasparik said: “We are committed to raising the standards in terms of our own website and the value we bring to our visitors, but also in terms of the online gambling industry as a whole – making it better and safer for players. I believe the two nominations reflect these values, and we are always happy to see our efforts being acknowledged by reputable organizations such as EGR.”
The value proposition that Casino Guru builds does not stop with simply reviewing a casino. The process involves a comprehensive behind-the-scenes work where dedicated data teams revisit and review casinos in the library to ensure that the website brings the most up-to-date information that players will ever need to find out about a brand, accounting for local regulation, safer gambling practices, terms and conditions.
The team fastidiously examines each casino’s offer to ensure that it presents consumers with an easy and clear understanding of the value each brand stands to bring. This process is then repeated throughout the year to ensure that the allocated value under the Safety Index, Casino Guru’s advanced rating system, is always accurate.
Casino Guru has repeatedly upheld its core principles of equity, fairness, and transparency, helping players not just read reviews but also mediate issues with casinos. The Casino Guru’s Complaint Resolution Center has already achieved unprecedented success early in 2024, returning $4,905,200 up to July.
Amusnet has announced partnership with CasinoLandia, a leading affiliate platform dedicated to providing comprehensive insights into the online gaming industry. The collaboration will focus on delivering in-depth reviews of the casino provider’s extensive selection of top-notch casino titles. It will also feature exclusive interviews with Amusnet’s C-level management, providing unique insights into the company’s vision and business strategy.
“We are thrilled to partner with a platform that embodies the innovative spirit and commitment to quality that we value at Amusnet. Looking forward to gaining positive results about CasinoLandia’s in-depth reviews, especially for our standout Coin Gobbler game, and can’t wait to bring even more engaging content to elevate the player experience,” Lillya Chatalbasheva, Chief Marketing and Commercial Officer at Amusnet, said.
“We are pleased to announce our partnership with Amusnet, a recognized leader in slot game development. At CasinoLandia, we highly value the outstanding graphic quality and innovative designs of Amusnet’s slot games. Their commitment to excellence aligns perfectly with our mission to provide top-tier gaming experiences. We look forward to a successful collaboration that enhances our offerings and benefits our players,” Nikola Miroslavov, Chief Operating Officer at CasinoLandia, said.
CasinoLandia is recognised for being a guide to online gambling, brimming with articles, analysis and detailed iGaming reviews. Their team is dedicated to creating thorough reviews of significant online slots, covering the best online casinos, emerging casino sites, the latest bonus promotions, software developers, crypto casinos, sports betting options and much more. CasinoLandia provides expert insights into how the mechanics of online gambling work but also helps players identify the best gambling destinations tailored to their needs and preferences.
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