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ICE welcomes the ‘world of gaming’ to Barcelona

Published

6 months ago

January 20, 2025

Adrienn Sarkany

Reading Time: < 1 minute

120,000 square metres of innovation presented by some 1,000 exhibitors is the prospect awaiting visitors arriving in Barcelona to be part of the annual gambling showcase, the first to be staged outside the UK. Both ICE and iGB Affiliate are officially sold out with Clarion Gaming confirming that it is operating a waiting list for 2026.

A Skywalk delivers an elevated perspective on the show floor and provides visitors with straightforward and swift access to the product zones that they require. To help visitors explore the full potential of the flagship event, Clarion has invested in ICE Ai, an enhanced customer tool which provides information on everything the industry-defining expo has to offer.

The relocation to Fira Gran Via Barcelona has provided opportunities to add new features and enhance existing ones. The first ICE ‘Association Assembly’ has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography.

What was previously ICE VOX has been rebranded The World Gaming Forum (WGF). The name more accurately reflects the credentials of events including the World Regulatory Briefing, the new Casino & Leaders Conference (formerly the ICC), and the new Esports & Games Conference – formerly the Esports Betting Conference.

Situated at the heart of the Fira Gran Via Barcelona, the WGF features an exclusive club-style VIP Lounge, a dedicated networking garden, and access to a range of concierge services.

The rebranded Sustainable Gambling Zone, sponsored by Flutter Entertainment, features 26 safer gambling bodies and underlines the importance that the industry places on sustainability and player protection.

Related Topics:ICE Barcelona

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Adrienn Sarkany

Hello there! I'm a 21-year-old university student majoring in Finnish and Korean Language and Literature. I have a deep passion for art and a profound connection to the natural world. My journey through life has been a colorful one, driven by my love for creativity, music, and the wonders of the great outdoors. As a dedicated student, I've already earned a degree in Classic Cantos, a testament to my appreciation for the timeless beauty of classical music. Beyond the classroom, my artistic spirit thrives through my love for painting and drawing. These creative outlets allow me to express my thoughts and emotions, transforming blank canvases into vibrant stories. My interests go far beyond music and art. Singing, playing the piano, and exploring new melodies are integral parts of my life, providing me with both solace and exhilaration. When I'm not immersed in the world of art and music, I find solace in nature's embrace. My heart is drawn to animals and the serene beauty of the natural world, fueling my desire to protect and preserve our precious environment.