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Big news from 2RBO Affiliates: ToonieBet joins forces with the CFL!

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We’re thrilled to share that ToonieBet, a 2RBO flagship brand, is now an official sports betting partner and online casino partner of the Canadian Football League.

This multi-year partnership also names ToonieBet an Official Partner of the Grey Cup, Canada’s most-watched single-day sporting event. The 112th Grey Cup will take place on Sunday, November 16, at Princess Auto Stadium in Winnipeg.

With a strong and growing presence in the Canadian market, ToonieBet now offers eligible Ontario players (19+) access to:

  • Live betting and futures on CFL games
  • Branded online casino content
  • Official CFL stats and data
  • Exclusive integrations like CFL Fantasy, the Game Tracker, and odds on CFL.ca and LCF.ca

This milestone builds on ToonieBet’s recent expansion as the Ottawa Senators’ Official Online Casino Partner. The company now offers a complete sportsbook product across Ontario.

“This partnership is for the fans,” said Tyler Keenan, the CFL’s Chief Revenue Officer. “Together with ToonieBet, we will unlock exciting avenues of entertainment, delivering new products, responsible gaming options and unique activations, to better serve the future of fandom. In the stadium, at home or online, we’re doubling down on engagement and innovation like never before.”

“Partnering with the CFL will elevate our robust offerings in the Canadian market and allow us to continue building our passionate sports and online gaming community in Ontario,” said ToonieBet’s Canadian Country Manager. “Our team at ToonieBet is deeply committed to building a premium fan experience, while delivering exceptional customer hospitality and ensuring both responsible and safe game play.”

With a strong presence in the Canadian market, this is the perfect moment to level up your campaigns. Reach out to 2RBO Affiliates managers to get started.

📩 Activate your campaign and start promoting today!

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Alex Carter is a contributor specializing in industry insights, emerging trends, and market developments. With a keen interest in gaming, fintech, and tech innovation, Alex explores the latest advancements shaping the industry landscape.

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