Betway backing Responsible Gambling Week

Leading online bookmaker using its partnership with West Ham United to promote responsible gambling

Betway is putting its full support behind Responsible Gambling Week (1^st-7^th November) by helping to promote the cross-industry initiative during West Ham United’s next two home matches at the London Stadium.

Betway, the official principal partner of West Ham, is donating a range of its match day advertising assets at this evening’s Carabao Cup fourth round tie against Tottenham Hotspur and Premier League game with Burnley on 3^rd November to Responsible Gambling Week.

These include LED screens, stadium big screen, programme, digital ads on whufc.com and West Ham’s social channels. The firm has also created bespoke responsible gambling t-shirts for the West Ham players to wear during the warm-ups.

In addition to its partnership with West Ham, Betway will also be using its All-Weather Championships horseracing sponsorship to promote the week-long initiative. Race titles at Lingfield, Southwell, Wolverhampton and Newcastle will include a Responsible Gambling Week message over the course of the seven days.

Responsible Gambling Week is a cross-industry initiative to promote responsible gambling. It is designed to get people talking about what it means to gamble responsibly, focusing on the tools that are available to keep gambling fun and how players across all types of gambling can gamble safely.

Karim Virani, Commercial and Digital Director at West Ham, said:

“The club fully understands the importance of responsible gambling, and are delighted to be taking part in Responsible Gambling Week. We look forward to working closely with Betway in a number of different ways to help spread this message, both during and beyond this event.”

Betway CEO Anthony Werkman said: “We are proud to be involved in Responsible Gambling Week and are very happy to use our partnerships with West Ham and the All Weather Championships to help promote this vital cross-industry initiative.

“Responsible gambling is at the heart of everything we do at Betway. We pride ourselves on providing our customers with a fun and informed betting experience, supported by a safe and secure environment.”

About the Betway Group:

The Betway Group is a leading provider of first-class entertainment across sports betting, casino, bingo and poker. Launched in 2006, the company operates across a number of regulated online markets and holds licences in the UK, Malta, Italy, Denmark, Spain, Belgium, Germany and Ireland. Based in Malta and Guernsey, with support from London, Isle of Man, Stockholm and Cape Town, the Betway team comprises over 1,000 people.

Betway prides itself on providing its customers with a bespoke, fun and informed betting experience, supported by a safe and secure environment. Betway is a member of several prominent industry-related bodies, including ESSA, the Independent Betting Adjudication Service (IBAS) and the Remote Gambling Association (RGA), and is accredited by trusted international testing agency eCOGRA. It is also a partner of the Professional Players Federation (PPF) and is a donor to the Responsible Gambling Trust.

In addition to the flagship Betway brand, the Betway Group operates a number of other brands including Dream Bingo, Bingo on the Box, Spin Casino and the Hippodrome Online Casino. For more information about Betway’s various products and licenced brands, please visit www.betwaygroup.com.