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STS announces expansion into more European markets

Published

6 years ago

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STS announces expansion into more European markets
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STS, the leading betting company in Poland, has announced its ambitious expansion plans. STS Chairman Mateusz Juroszek said the company is going to launch online sports betting, casino, virtual sports and eSports operations in 11 other European markets. The company will utilise the new BetConstruct platform to offer the services. The new activities will be licensed by regulators in Malta and the UK.

Juroszek said his company would look to target expatriate Polish communities in those target markets. Juroszek believes that “the awareness of our brand among these people is extremely high,” offering his company a “significant competitive advantage.”

STS is focusing on 11 European markets, including the UK, Germany and Norway. The UK online market has proven a tough slog for new entrants, but Juroszek claims STS’ brand recognition among the UK’s estimated 1m people of Polish descent is on par with local bookmaker William Hill. “We are a Polish company that Poles know.”

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