Swedish gambling regulator suggests stronger ad regulations

Swedish gambling regulator Spelinspektionen has advocated for stronger advertisement regulations in the country. The regulator has proposed new plans to restrict excessive gambling advertising. The body also supports the formalisation of a cooperation deal with the country’s Konsumentverket consumer agency.

The new plans will divide responsibilities between the two bodies, as well as formalise the forms of information exchange and consultation.

The regulator did not put any specific limit to the quantity or duration of advertising, operators were asked to contact Konsumentverket to ensure that they are advertising at a moderate rate.

Operators that are found to have breached regulations could be faced with an official warning, financial penalty or, in more extreme cases, revocation of their licence.

“A violation of the requirement of moderation is typically considered to be serious,” the regulator said. “The sanction that may be applicable in an individual case depends on several different factors, such as how long the infringement has been going on.”

Patrik Gustavsson, Chief of Operations at Spelinspektionen, explained: “The clarity we achieve with the agreement benefits the supervision as we ensure that important issues do not end up between the two entities.