BETBY Releases Widgets Across Sportsbook Platform

Customisable panels give partners unique UX layout

Progressive sportsbook supplier BETBY has released a number of cutting-edge widgets for its operator partners, allowing them to differentiate their offering with bespoke promotions.

Operators are able to seamlessly integrate any widgets on both their sportsbook platform and their casino offering, allowing for easy cross-selling to casino players with a conveniently accessible widget.

A number of the tools are available to BETBY’s operator partners including a Top Match selection, a Top Outright bet, and a Combo of the Day widget, with ten more currently in development by Betby. All chosen bets are customisable for the operator, highlighting the agility of BETBY’s platform.

The widgets will provide a complete bet cycle, where users can place a bet directly with the overlying widget without having to click on a set event, or without going onto the sportsbook page at all.

Chris Nikolopoulos, Chief Commercial Officer at BETBY said: “We are thrilled to release the latest innovative addition to our sportsbook offering, our dynamic widgets.

“The easily-customisable options allow our partners to create a user experience unique to their platform, and aligns with our goal of supporting operators with the tools needed for them to thrive.

“Our roadmap continues to be filled with exciting products and innovations, and we look forward to further exciting announcements at ICE London in a few weeks’ time.”

BETBY’s sportsbook solution covers more than 400,000 events per year across more than 60 sports. All core operations, such as trading, risk management, 24/7 B2B support and client segmentation are handled at the highest level, ensuring maximum profitability and growth, allowing operators to use the tools on offer to focus on the acquisition and retention of customers.