Aristocrat Partners with Inspired Entertainment

Aristocrat Technologies Europe Ltd has partnered with Inspired Entertainment to deliver its game content to more European market segments.

As per the deal, Aristocrat will supply game kits for deployment on Inspired’s terminals in the video lottery market in Greece, comma 6B market in Italy and B3 market in the UK.

“We are excited to be partnering with Inspired to bring our globally renowned gaming content to more customers and players in more market segments across Europe. This agreement expands Aristocrat’s growth opportunities in certain EMEA market segments and provides another channel for the monetisation of our powerful game content. We look forward to working with Inspired to deliver benefits for our businesses, players and customers in these markets going forward,” Matt Primmer, Aristocrat’s Chief Product Officer, Land Based, said.

“These particular geographies have very high barriers to entry. As a leading provider with more than 33,000 machines on an open server-based gaming platform that offers seamless integration of third party content, we are thrilled to add Aristocrat’s iconic titles to our content portfolio, bringing to our customers unparalleled diversity from popular industry games,” Brooks Pierce, President and Chief Operating Officer of Inspired, said.