Industry News

GVC and Optimove Extend Their Partnership

Published

5 years ago

October 16, 2020

Niji Narayan

GVC and Optimove Extend Their Partnership

Reading Time: < 1 minute

Marketing solutions provider Optimove has extended its partnership with GVC Holdings to serve as its enterprise CRM and player marketing vendor across all of its brands, globally, for the next five years.

Optimove enables GVC’s CRM marketing operations to autonomously transform player data into actionable insights, helping drive measurable growth. Optimove’s technology suite enables GVC the smart orchestration, measurement and optimisation of highly personalised multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value.

GVC has also decided to adopt Optimove’s real-time products, in order to support real-time marketing use cases.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.