Industry News
GVC and Optimove Extend Their Partnership

Marketing solutions provider Optimove has extended its partnership with GVC Holdings to serve as its enterprise CRM and player marketing vendor across all of its brands, globally, for the next five years.
Optimove enables GVC’s CRM marketing operations to autonomously transform player data into actionable insights, helping drive measurable growth. Optimove’s technology suite enables GVC the smart orchestration, measurement and optimisation of highly personalised multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value.
GVC has also decided to adopt Optimove’s real-time products, in order to support real-time marketing use cases.
-
Africa7 days ago
The Top 5 Welcome Bonuses South African Online Casino Players Can Look Forward to in February 2025
-
eSports6 days ago
BLAST.tv Austin Major Becomes Austin’s First Arena Esports Event & Sells Out in Record Six Hours
-
Latest News7 days ago
Evo Awards Show Reveals Official Run of Show on Feb. 15 Dedicated to Celebrating the Fighting Game Community
-
Latest News5 days ago
Week 7/2025 slot games releases
-
Compliance Updates5 days ago
BGC CEO Warns of Growing Threat of Illegal Gambling Black Market
-
Australia6 days ago
David Tsai named as Featured Speaker at Regulating the Game 2025 Sydney
-
eSports7 days ago
BETBY TO POWER SOFTLABS’ ESPORTS PORTFOLIO WITH BETBY GAMES
-
Australia5 days ago
BetMakers Announces Extension to its Agreement with Sportsbet