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GVC and Optimove Extend Their Partnership

Niji Narayan

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GVC and Optimove Extend Their Partnership
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Marketing solutions provider Optimove has extended its partnership with GVC Holdings to serve as its enterprise CRM and player marketing vendor across all of its brands, globally, for the next five years.

Optimove enables GVC’s CRM marketing operations to autonomously transform player data into actionable insights, helping drive measurable growth. Optimove’s technology suite enables GVC the smart orchestration, measurement and optimisation of highly personalised multi-channel campaigns, at scale, resulting in improved customer experience, retention and lifetime value.

GVC has also decided to adopt Optimove’s real-time products, in order to support real-time marketing use cases.

Industry News

1X2 Network Signs Content Deal with FSB

Niji Narayan

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1X2 Network Signs Content Deal with FSB
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1X2 Network has signed a content deal that will see its full suite of games from both 1X2gaming and Iron Dog Studio available on FSB. The partnership will offer FSB’s operator partners access to renowned titles including Pirate Kingdom Megaways, Book of Loki, and the recently launched Van Helsing’s Book of the Undead.

“FSB are a long-standing, reputable supplier and one we have worked tirelessly with to deliver a content partnership that will no doubt be a long-lasting success. The 1X2gaming and Iron Dog Studio suite of games are some of our most popular and top performing titles, and ones which will complement the great offering already available on FSB,” Jack Brown, Sales Director at 1X2 Network, said.

“As we continue to grow our content selection at FSB, it became evident that the 1X2 Network selection of slots and games was a must-have addition to our casino suite. We strive to offer the best and most varied selection of games to our ever-expanding customer base and this relationship delivers on both quality and quantity. We look forward to making sure this partnership is a great success for 1X2 Network and our operators,” Brendan Courtney, Head of Casino at FSB, said.

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777.be Announces New Campaign Featuring Jean-Claude Van Damme

Niji Narayan

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777.be Announces New Campaign Featuring Jean-Claude Van Damme
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Online sportsbook and casino operator 777.be has extended its contract with Belgian-born Hollywood actor Jean-Claude Van Damme until 2022.

A new campaign with Van Damme is scheduled for release later this week on Belgian TV, YouTube and other digital channels. It stars Van Damme as a “benevolent hero” who is on a mission to teach customers of Bet777.be a lesson about knowing their limits when betting.

“We are delighted to have Jean-Claude Van Damme on board to help us educate our players about responsible game play. Moderation is essential, and with this campaign Van Damme very effectively combines his talents and humour to get this very important message across to our players,” Jean-Christophe Choffray, Head of Gaming at 777.be, said.

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SA Gaming Updates its App

Niji Narayan

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SA Gaming Updates its App
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SA Gaming has announced that its SA APP now supports Portrait Mode.

Most of the apps available in the market can only run in Landscape Mode. SA APP stands out by offering users both Landscape and Portrait Modes. Users can rotate their screens any time in the app to achieve seamless orientation change.

Compatible with both iOS and Android devices, SA APP contains functions of SA Gaming’s H5 Mobile, including HD live streaming and many more.

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