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Rank Group Completes Migration of Bella Casino onto its Proprietary Technology Platform

Published

5 years ago

November 26, 2020

Niji Narayan

Rank Group Completes Migration of Bella Casino onto its Proprietary Technology Platform

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Rank Group has announced the successful migration of its Bella Casino brand onto its proprietary technology platform.

The proprietary platform, gained through the acquisition of Stride Gaming in 2019, offers improved product development capabilities and the ability to respond more swiftly to market and regulatory change, and will also host Rank’s other gaming brands in the future.

“We’re delighted to have achieved what we set out to do last year, on time and on budget, and we are very proud to have successfully delivered the migration of the Bella Casino brand in line with our acquisition plan,” Ian Smith, chief technology officer of Rank Interactive, said.

“Our customers will now benefit from a constantly changing and exciting proposition that is underwritten by a thorough safer gambling experience and lends itself to enhanced customer experience and personalisation,” Ian Smith added.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.