Italian gaming industry overcomes ad prohibition

The gaming industry in Italy seems to have overcome the government’s recent ban on gambling advertising. While the government decision came as a virtual shock, the industry is moving ahead without much hiccup, a recent report of local online gambling trade body LOGiCO suggests.

According to the LOGiCO report, 94.5 per cent of adult players gamble on land-based offerings, while the online segment remains a niche market in Italy. Furthermore, they explained that research conducted by Italy’s National Institute of Health (ISS), shows that iGaming operators are better prepared than land-based companies to protect national consumers from gambling harms and addiction.

 “ISS’ evidence and statistics, confirms what LOGiCO has maintained for some time, online gambling verticals offer better procedures for identifying problem gamblers and limiting services to vulnerable consumers,” LOGiCO President Moreno Marasco said.

In addition, LOGiCO explained that ISS’ statistics detail that advertising has no impact on consumer engagement with gambling products.

“The ISS report underlines that recent measures undertaken by the Dignity Decree will be ineffective in the fight against problem gambling and criminal actors targeting vulnerable players,” LOGiCO’s president added.

Source: FocusGN