New Zealand Passes New Gambling Advertising Code

The Advertising Standards Authority in New Zealand has released its new Gambling Advertising Code for Advertising Gaming and Gambling. The Code has particular regard for the need to protect children, young people, and other vulnerable persons. The Code applies to gambling advertisements for “pay to gamble” and “free to gamble” activities, products, and outlets as well as betting on racing or sporting events.

The Code has been developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors.

Hon. Heather Roy, ASA Chair, thanked the Codes Committee for its excellent work in developing the Gambling Advertising Code and acknowledged the range of organisations that provided valuable feedback during the consultation process.

ASA Chief Executive, Hilary Souter said: “Reviewing and updating the Codes is an important part of the ASA’s work and it is great to have the new Gambling Advertising Code in place to support responsible advertising to consumers.”