Connect with us
SIS

Affiliate Industry

GiG signs Matching Visions for its B2B marketing compliance tool, GiG Comply

George Miller

Published

on

GiG signs Matching Visions for its B2B marketing compliance tool, GiG Comply
Reading Time: 2 minutes

 

Gaming Innovation Group Inc. (GiG) has signed an agreement with Malta based affiliate network, Matching Visions, for the provision of its innovative B2B marketing compliance technology, GiG Comply.

This will support Matching Visions  enhancing its marketing compliance with heightened advertising regulations requiring operators to drive responsible marketing practices, GiG Comply offers Matching Visions an automatic webpage scanning solution to easily review advertising campaigns, helping to meet compliance needs.

Designed specifically to ensure regulatory compliance and to reduce the manual checking of affiliate sites, GiG Comply’s proprietary self-service technology scans and analyses across tens of thousands of web pages content and links with the widest reach in the market. The tool provides detailed reports, including links, images and brand mentions.

Co-Founder of Matching Visions, Dennis Dyhr-Hansen says: “We at Matching Visions are delighted to team up with GiG for its Comply product. Being an affiliate network, it is our absolute priority to constantly be 100% compliant in order to protect our operators as well as our affiliate partners from being compromised by non-compliant marketing methods. We must ensure that we are constantly ahead of the game, as compliance and responsible marketing are the top priorities at Matching Visions Network. GiG Comply is the ideal tool which will enable us to guarantee we are working towards excellence.”

Richard Brown, chief Operations Officer at GiG, says: “We are very pleased to have signed  Matching Visions to Comply. Our cutting edge compliance  solution will support its affiliate programmes to manage their marketing, supporting its affiliates to reach their compliance goals and to protect their end users .”

 

About Matching Visions:

Matching Visions is a top online affiliate networks for iGaming and sports. Founded in 2014, Matching Visions offers affiliates and operators alike a one stop solution for all their gaming needs. Matching Visions houses hundreds of the best casino and sports brands, they also house thousands of affiliates. You can get access to everything you need in one place, with one contact, one on time payment and so much more!https://matchingvisions.com/

About Gaming Innovation Group (GiG):

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. GiG operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Affiliate Industry

Seven Star Digital Launches American Sports Betting Comparison Brand, BettingUS.com

George Miller

Published

on

Seven Star Digital Launches American Sports Betting Comparison Brand, BettingUS.com
Reading Time: 2 minutes

 

Seven Star Digital announced the launch of its latest gambling comparison venture, BettingUS.com. The London-based iGaming customer acquisition company has enjoyed success in European gambling markets and is now ready to apply a similar model to US sports betting.

 

BettingUS.com is an online sportsbook comparison tool, offering betting site reviews and guides to legislation on a state-by-state basis, as well as betting guides for individual sports. The site also covers US gambling news, making it a hub for all those involved with sports betting in the US.

The launch follows the PASPA repeal, which meant that, from May 2018, individual states could determine their own sports betting legislation, opening up the US sports betting market. Delaware, New Jersey and Mississippi were among the first states to issue legislation, but many more are now following suit.

The New Jersey Division of Gaming Enforcement granted BettingUS.com approval as an affiliate in New Jersey, which means the website can direct traffic to NJ licensed online operators. This licence is an important step for BettingUS.com as it builds its reputation in the US gambling industry. Whilst the New Jersey market currently offers the greatest immediate opportunity, other US states, such as Pennsylvania, are also highly promising.

Luke Eales, Founder & CEO of Seven Star Digital said: “The regulated US sports betting market is growing at quite a pace, opening up a whole host of opportunities for us to tackle. Our aim is to make it easier for punters to navigate the US sports betting scene as more states move towards legalisation.

“BettingUS.com currently offers news, state guides and NJ sportsbook comparison, and we’re excited about the potential for adding even more value to users, including those seeking odds comparison and betting tips, in the near future.”

With the US sports betting market predicted to reach $8bn in revenue by 2030*, BettingUS.com has the potential to become a leading sportsbook comparison tool spanning multiple regulated states in America.

*Source: H2 Gambling Capital, October 2018

More info: https://www.bettingus.com

 

About Seven Star Digital:

Seven Star Digital was established in 2016 with a simple aim: to provide a better gambling comparison experience. The company has grown significantly since launch, using cutting-edge digital marketing to help hundreds of thousands of players find their perfect online gambling site.

 

SOURCE Seven Star Digital

 

Continue Reading

Affiliate Industry

Global Gaming’s Head of Affiliates Elaine Gardiner victorious at Women in Gaming Diversity Awards

George Miller

Published

on

Global Gaming’s Head of Affiliates Elaine Gardiner victorious at Women in Gaming Diversity Awards
Reading Time: 1 minute

 

Head of Global Gaming Affiliates, Elaine Gardiner, has cemented her position as one of the industry’s rising stars after being named Innovator of the Year at the Women in Gaming Diversity Awards 2019.

The panel of judges were impressed with Elaine’s management of Global Gaming Affiliates since its launch last year, which promotes the firm’s leading brand Ninja Casino.

During the judging period, Elaine spearheaded the creation of the affiliate industry’s first sick pay initiative. The scheme enables the operator’s affiliate partners to receive up to three months of commission, based on an account’s last six months of earnings, if they are unable to work due to a serious illness or other event.

Elaine Gardiner, Head of Global Gaming Affiliates, said: “I’m honoured and delighted to be named Innovator of the Year at the Women in Gaming Diversity Awards.

“It’s great to be recognised by my fellow peers and further demonstrates the success of Global Gaming Affiliates since launching last year.”

The Women in Gaming Diversity Awards recognises individuals and organisations for outstanding devotion to enhancing equality, diversity and inclusion.

Winners were announced at a prestigious awards ceremony held at the Savoy Hotel, London, on Thursday 16th May.

Continue Reading

Affiliate Industry

Raketech expands its online sports listing services into Finland via acquisition of TVmatsit.com

George Miller

Published

on

Raketech expands its online sports listing services into Finland via acquisition of TVmatsit.com
Reading Time: 2 minutes

 

Raketech, a leading online affiliate and content marketing company, continues to expand its offering of online sports TV listing platforms by acquiring Finland’s leading sports listing website TVmatsit.com.

 

TVmatsit.com is a product that has clear synergies with Raketech’s existing family of online media guide websites and mobile apps. TVmatsit.com is a highly popular platform that generates traffic organically by delivering a complete guide to sports broadcasting in Finland and through a successful media buying strategy. The founders of TVmatsit.com will continue to run the product post-acquisition, and also integrate successful aspects of the platform and media strategy across Raketech’s key markets.

Michael Holmberg, CEO of Raketech, said: “We are pleased to acquire TVmatsit.com, a product which complements our existing range of online sports listing platforms. The acquisition is in line with our strategy to offer all product categories in Raketech’s key markets, and until now we have lacked a guide product in Finland. We look forward to working with the TVmatsit team to further optimise the product with our content and SEO expertise, and also replicate their successful media buying strategy in other markets.”

The acquisition was secured at a multiple of 5.2x EBITDA. The purchase price amounts to EUR 1.6 million, with an additional EUR 0.3 million paid over the next 24 months pending agreed-upon performance targets.

With the acquisition of TVmatsit.com, Raketech increases its online sports media offering, which currently includes TVmatchen.nu (Sweden), TVsportguide.com (UK), TVsporten.dk(Denmark), TVsportguide.de (Germany), TVkampen.com (Norway) and Esportsguide.com (Global).

 

About Raketech Group:

Raketech is a leading online affiliate and content marketing company, with expertise in delivering comparison services for sports and gaming, online guides, communities and social media products in primarily the Nordic region and the UK. Through some 20 flagship brands, Raketech guides sports and gaming enthusiasts to the best possible services, while also delivering high-quality traffic and leads to its partners. Raketech grows both organically and via acquisitions and operates its business in accordance with a clear framework for responsible affiliate marketing services. The company’s shares are listed in Nasdaq First North Premier with ticker RAKE. Erik Penser Bank AB is the company’s Certified Adviser (certifiedadviser@penser.se / +46 8 463 83 00). For more information, visit www.raketech.com.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.