Latest News
NOVOMATIC now G4-certified, the highest international player protection standard
This voluntary certification, which goes far beyond what is required by law, underlines NOVOMATIC’s position as a provider of responsible gaming. At the same time, it confirms the effectiveness of NOVOMATIC’s technology offered around the world to improve player protection.
“The NOVOMATIC Group is one of the largest gaming technology companies in the world, employing more than 30,000 people. This means we have a special responsibility and will certify the majority of our business in line with the strictest player protection standards around the world. This creates a minimum standard that is high across the Group, thereby enabling us to help our customers to use our products and services in a safe and conscientious way,” said NOVOMATIC CEO, Harald Neumann. “We are proud to be the first Austrian and only company worldwide to receive the coveted G4 award in the most important business segments of the gaming industry. This recognition underscores our industry leadership and bears testimony to our efforts to provide responsible entertainment.”
G4 is the international standard for responsible gaming. It was established in 2003 by experts in the field of gaming addiction prevention and responsible gaming. The standard goes well beyond what is required by law and is considered by experts to be the world’s most recognized standard covering all business segments of a gaming company. Some 100 criteria are tested by independent auditors before certification is awarded. These range from in-house guidelines and codes of conduct, staff training on addiction prevention, age identification and youth protection, to information for customers on the risks of gaming, self-limitation tools and self-blocking options. The certificate must be renewed every two years by means of recertification on the basis of improvements made. The standard is continuously updated to reflect the latest scientific findings.
NOVOMATIC AG and a total of ten of the top-performing subsidiaries in Austria, Germany, the United Kingdom and the Netherlands have successfully undergone the strict G4 certification process. Work to certify other companies is already underway. This means that, in the coming year, the lion’s share of Group revenue and employees will be certified according to G4, a unique achievement in the industry.
“We are delighted to have achieved the coveted G4 certification, which is unique in the industry on this scale across many countries and business segments. This illustrates our responsible approach to youth and player protection. Yet, we also show how important responsible gaming is to us in our position as a supplier of technology,” said Dr. Eva Glawischnig, Head of Group CR & Sustainability.
“I am delighted that NOVOMATIC and its largest international subsidiaries have been certified to the G4 standard in just one year,” said Ynze Remmers, Lead Auditor at Global Gambling Guidance Group. “NOVOMATIC has set itself apart from the rest by not merely announcing comprehensive and effective player protection, but instead by having it externally audited in line with our strict criteria and by committing to continuous improvement on the basis of our recommendations for future recertification.”
Find out more about NOVOMATIC’s activities in respect of responsible entertainment in the current annual report and on the website www.novomatic.com/cr
Please refer to www.gx4.com for more information about the G4 player protection standard.
About NOVOMATIC:
The NOVOMATIC Group is one of the biggest international producers and operators of gaming technologies and employs more than 30,000 staff worldwide. Founded by entrepreneur Professor Johann F. Graf in 1980, the Group has locations in more than 50 countries and exports high-tech electronic gaming equipment and solutions to more than 70 countries. The Group operates around 255,000 gaming terminals and video lottery terminals (VLTs) in its some 2,100 plus gaming operations as well as via rental concepts.
Through its numerous international subsidiaries, the NOVOMATIC Group is fully active in all segments of the gaming industry and thus offers a diversified Omni-channel product portfolio to its partners and clients around the world. This product range includes land based gaming products and services, management systems and cash management, online/mobile and social gaming solutions as well as lottery and sports betting solutions together with a range of sophisticated ancillary products and services.
Latest News
POKERSTARS UNVEILS POWER PATH LUCKY REELS SLOT: SPIN YOUR WAY TO EXCITING REWARDS
PokerStars is thrilled to introduce its latest online slot game, Power Path Lucky Reels, where players can win Power Path tickets and passes worth up to $10,300 at any time during gameplay.
This innovative slot game offers players an exciting new way to secure Power Path Passes and access some of PokerStars’ most prestigious poker experiences.
Key Features of Power Path Lucky Reels:
- Random Drops for Big Wins: Power Path Lucky Reels randomly awards prizes during gameplay, meaning any spin can result in a win.
- Exciting Rewards: Players can win a range of prizes, from Step 1 Tickets to coveted Gold Power Passes worth $10,300.
- Your Path to Poker Glory: Secure your Power Path Pass and take a step closer to exclusive poker opportunities.
“Any Spin Can Win”
Players simply spin and play as usual, and on any spin, a Power Path Prize could drop, giving them an instant shot at poker glory.
Rewards Available:
- Step 1 Ticket
- Step 2 Ticket
- Step 3 Ticket
- Step 4 Ticket
- Power Path Bronze Pass
- Power Path Silver Pass
- Power Path Gold Pass ($10,300 value)
Power Path Lucky Reels launches November 25th, exclusively in the PokerStars client. Don’t miss this exciting opportunity to play, spin, and win your way to unforgettable poker experiences.
For more details, please contact [email protected].
More information on responsible gaming can be found by visiting: pokerstars.com/about/responsible-gaming/
For PokerStars UK: Offer runs until August 25, 2025. Power Path Lucky Reels only. Initial opt-in required. Unopened Chests and rewards expire in 72 hours. Terms apply and more information about the Terms and Conditions for the promotion on PokerStars UK can be found by visiting: pokerstars.uk/poker/promotions/terms/?language=en
Latest News
The pros and cons of proprietary platforms
Dee Maher, Chief Executive Officer at La Royale Gaming Investments, says in-house tech development is not for the faint-hearted but is ultimately a must for operators wanting to compete with the power players
When launching an online sportsbook, one of the biggest decisions an operator faces is whether to power their brand using a third-party platform or a proprietary platform developed in-house from the ground up.
White labels provide a fast route to market and are inherently less risky, but for me, a proprietary platform is the best long-term solution.
This is because ownership and control of technology is the only way to provide a personalised, localised and bespoke experience to players while also ensuring compliance with regulations across global markets.
This is much more challenging when using a white label platform as the core product and experience offered to players is the same or very similar across all brands using the platform, and this makes differentiation beyond branding and bonusing incredibly difficult.
Operators are also limited to the markets they can enter based on the jurisdictions in which the white label provider holds licences.
In such a competitive market, sportsbook brands must deliver more value to their customers than ever before, and this means being able to bring new features, tools and experiences to the book.
With a white label, this is almost impossible to achieve beyond what the tech provider has in its product roadmap. Take payments, for example. Sportsbooks must localise their cashiers and, where possible, offer instant deposits and withdrawals.
This often means integrating new and innovative payment providers into the cashier. If you own your platform, you can quickly onboard these providers, but if running on a white label, you can do little more than request the method be added as soon as possible.
The same applies to rolling out new betting products and experiences. You can request the white label provider to develop them on your behalf – often at a cost or under the premise it’s made available to all operators using the platform – but with the request logged in a queue.
This prevents the operator from being able to pivot and meet changing player preferences or bring something truly unique to the market without having to share it with their competitors.
These are simply not issues with a proprietary platform and that is why it’s the best way forward for sportsbooks. However, developing a technology stack from scratch is not without its challenges. Let’s consider some of the most significant…
The cost of development is high
Developing a cutting-edge platform that is flexible and robust, that combines state-of-the-art technologies while being able to meet regulatory requirements, that can handle increasing demand while being able to effortlessly scale is no mean feat.
It requires a skilled, talented, experienced and ambitious team of designers, developers, engineers, specialists and managers, working collaboratively towards a shared end goal.
Make no mistake about it, this is an expensive undertaking not only in the human resources required to oversee and deliver the platform but also the investment in the infrastructure and technologies needed to build, power, host and protect the technology.
Throw in trademarks, IP rights, licensing and certification, and the real cost can quickly go way beyond that initially estimated.
It comes with high levels of risk
The cost of developing a proprietary platform aligns with the inherent risk this approach takes.
This is an unproven technology stack that is as complex as it is comprehensive. Things can and do go wrong but if these challenges can’t be overcome quickly and efficiently, the project can grind to a halt – in this game, if you rest, you rust.
In-house platform development is pioneering in its very nature, and when you push boundaries and try new things there is always a risk it won’t work out.
This is why so many operators turn to trusted, proven third-party solutions – for them, the trade-offs mentioned above outweigh the risk of building from scratch. But for me, it’s the other way around – the risks of not developing your platform are higher than taking the “safe” option of a white label.
Compliance can be a headache
Perhaps the biggest challenge with developing your own technology is ensuring that it has the flexibility to meet regulations and requirements in multiple regulated markets.
Given the cost of development, operators will want to run multiple brands in as many jurisdictions as possible to offset the initial investment and ongoing development and maintenance costs.
But you need to be able to ensure you can tweak the technology so that it meets the standards being set in each market. This flexibility needs to be ongoing, too, given how often regulations change and evolve.
Missed opportunities
There is an argument that the time it takes to develop a proprietary platform creates a missed opportunity for the sportsbook brand. If the operator opted for a white label instead, they could be live in a matter of months.
But good things come to those who wait and again, the upsides to owning your technology mean that any lost ground can be quickly recovered with the sportsbook powered by proprietary tech having no limitations when it comes to player experience, new market expansion and overall growth.
Building a platform in-house is not for everyone but for those who invest and take the risk, the rewards are far greater than those available by white labelling a solution. Just look at the titans of the industry – they all own their tech.
eSports
T1 claims victory at Red Bull Home Ground 2024
After a thrilling Grand Final, T1 claimed the 2024 off-season champions title at this year’s Red Bull Home Ground. Emerging victorious with a 3-1 victory over Cloud9, they take home the much-coveted trophy for Korea.
In front of more than 2000 fans experiencing the excitement first-hand in Berlin, Germany and the thousands more watching at home, the professional VALORANT Invitational tournament saw a closely fought finale play out on the Arena Berlin stage.
As the event kicked off on Thursday 21 November, the Group Stages saw both T1 and Cloud9 put in dominant performances as they each went 2-0. While Team Heretics started in a strong position with a win over FOKUS, they fell to Cloud9 and, due to medical issues, were unable to continue, sending FUT Esports straight to the Semis. Vying for their own spot in the semi finals, last year’s champions Fnatic were unable to replicate their 2023 success as G2 headed into the lead with a 2-0 victory.
The Playoffs saw Cloud9 continue their dominant streak as their Semifinals match against G2 Esports went 2-0 with strong performances on both Sunset and Pearl. FUT Esports faced off against T1 in a hotly competitive game, with T1 taking the first map and FUT Esports the second. After a neck and neck showdown, T1 finally took Ascent as FUT bowed out the tournament and T1 advanced to the grand final.
The final stage of the competition saw Cloud9, who came in second place at last year’s tournament, go head to head against T1 in a thrilling matchup. Continuing to step it up in the grand final, T1 were off to a strong start as they took Abyss in a closely fought first match. Although Cloud9 soon equalled the score as they took the second map, it was T1 that eventually emerged victorious, winning the next two closely contested games to claim the trophy and Red Bull Home Ground 2024 champion title.
Following an excellent performance throughout the tournament, Red Bull Home Ground champion BuZz of T1 said: “Winning this tournament means a lot for us. Against international teams we show we’re strong, so that’s why I’m happy we win this tournament and maybe we can keep this momentum until the end of 2025!”
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