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Exclusive Q&A with Andrei Vajdyuk, the head of business of NetGame Entertainment

George Miller

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Exclusive Q&A with Andrei Vajdyuk, the head of business of NetGame Entertainment
Reading Time: 5 minutes

 

European Gaming Media is conducting an interview with Andrei Vajdyuk, the head of business of NetGame Entertainment, about a new online casino provider, which is growing in the iGaming market through the first steps of business development.

Can you please tell us a bit about the company, when it was founded and what was the vision at the start?

Having started in 2012 with a group of three enthusiasts from landbased gaming, during the past 7 years we have accumulated the experience and built up a team to make a consecutive transition to online, establishing a new brand of online casino software – NetGame Entertainment.
During the last 2 years, our team has been working on the HTML5 platform, which went live in June 2019 with 30 games in the portfolio for 2019 year. We’ve experienced rises and falls with management processes during that period, which has finally allowed us to be capable of releasing one new game per month.
Today, we are a young game provider on the market, producing an innovative, excellent quality slots that are really impressive for both – our partners and players, that makes us a quickly growing game developer. By the way, everyone is eligible to try a demo version on the netgamenv.com website to be convinced the truth I said.
NetGame Entertainment aimed to become a well-known on the market and loved by players brand.

As a gaming company in this highly competitive market, it isn’t always easy to keep up with the trends. What is it that NetGame Entertainment focuses on the most and what is it that makes your products stand out from the rest?

To be competitive, NetGame Entertainment follows the evolving igaming market trends, adopting them into our slots. But I would like to highlight that NetGame slots are created using the original mathematical models and unique bonus mechanics, exciting art and brick and mortar casino themes that immerse players into the real casino atmosphere.
Another of NetGame`s standout feature is a Mystery Progressive Jackpot tool. All slots are linked to single or multiple operator websites and participation is built on players’ contributions. The Jackpot offers four different progressive levels – Red, Silver, Gold, and Diamond, where the Red reward is the least and Diamond is the highest.
There are only a couple of examples. But to be competitive, we pursue the tactic of creating outstanding products, investing in player’s love, not just simple promotions.

Is there a particular slot that you, as well as a team, are especially proud of? What games would you say really hit it off with the players and the operators?

Of course, our team is in the process of building a diversified gaming portfolio. At this moment, we have 24 games live and 30 games are expected to be released till the end of 2019.

Our first game was released on June 2019 – the Golden Skulls slot.
And before the game discovered the world we have come a long way.
Our development process was started from scratch and it required more than one year for the team building, effective management and workflow set up. All in all, after fixing all the bugs, the first game was released. Today we are proud of that period because we have built up the expertise in falls and rises and reached the speed for a new game release to one month.
Among our next the most popular game titles are Vegas Skills, Jungle 2, Diamond Shot, Magic Tree, African King, Magic Dragons and others.
There are also some new slots, expected to be released until December 2019 – Luxor Relics, Dancing Lanterns, Zen Zen Cash, MMA Legends, Fruit Cash Hold n’ Link and others. We will show our new as well as the popular slots at the SIGMA, SAGSE and G2E exhibitions in November-December 2019.

How big of a role do player feedback and suggestions play in the process of development of new games? Do you keep tabs on the market and try to develop games in accordance with what seems to be the most popular at the time or do you try to follow your own vision and create content that you believe players will like regardless of what seems to be popular at the moment?

Of course, our team pursues the latest trends that appear in the igaming market. We use it for creating and actualizing ideas of how to bet on competition among game development companies and propose better quality graphics or more engaging game mechanics, for example.
With NetGame’s growing market awareness and the number of casino operators and players, our strategy is going to have changes – we will shift our focus to the players’ feedback and suggestions.

Is there a particular market that you’re focused on in geographical terms or are you trying to be more of an all-around developer that caters to players from all over the globe?

We are focused on building a diversified gaming portfolio for .com – markets: Asia, Latam, CIS, and Arab/Turkey markets. We use popular Asian themes, Vegas style graphics (Vegas Hit, Diamond Shot) for LATAM and Africa, and already released 5 Fruit games + 8 more(Fruit) coming for CIS and Turkey.

Every company seems to have its own idea about what makes the perfect slots. What would you say this is for NetGame? Is it the graphics, bonus features, plotlines? What do you believe is the most important from the players’ perspective?

I believe, the main idea of making NetGame slots perfect lies in crafting games, enjoyable by its unique bonus mechanics. Almost every slot has its Free Spins feature or some others like Re-Spins, Pick-and-Click game, Progressive Jackpots, stacked and expanding Wilds, Multi-way games, Multiplier symbols, Cascading reels and others.
NetGame slots are oriented on players with different playing preferences. And our team experiments with graphics and math, making slots for Starters, as well as producing high-volatile slots that emulate a real casino atmosphere for the experienced gamblers.

What’s next for NetGame Entertainment? Are there any games currently under development that we could look forward to? And, on a greater scale, what’s the company’s plan moving forward? Where do you see the business going in the coming months and years?

Let’s start with some of our future game releases.
The next game, MMA Legends, is planned to be released in November 2019. This game is special because of its Bet on Game Feature, where the player bets on 1 of 4 selected symbols and on a chosen number of spins and if the bet gambled wins, the player is rewarded with a win multiplier per bet.
The second game is planned to be released in December 2019. This is Wild Lanterns slot, which is interesting because of its Flying Wilds feature. The Lanterns symbol flies over the reel in the basic and Free Spins mode and replaces regular symbols into Wilds. We call this feature Lanterns Boost.

What concerns us about NetGame company’s plan moving forward, I can answer this way: we’ve built up a team and accumulated experience. We’ve crafted an impressive library of games for a short time and a good few are still in the pipeline. We’ve started marketing and promotion via game shows. And very soon our brand and products will become known on the market. This is our plan 🙂

Thanks for your time Andrei, and we wish you all the best!!!

Latest News

AnonyMind, the world’s first 24/7 addiction treatment platform, launches to help Britain’s 1.4 million problem gamblers

George Miller

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AnonyMind, the world’s first 24/7 addiction treatment platform, launches to help Britain’s 1.4 million problem gamblers
Reading Time: 2 minutes

 

Operators can now offer all players access to a network of 120+ professional counsellors in real time via video call

Residential gambling addiction centre Leon House has launched AnonyMind, the UK’s first CQC and RET registered online gambling treatment platform.

A Gambling Commission report in December 2019 found that 1.5% of people aged 16+ in England are classified as problem gamblers whilst in a YouGov survey commissioned by charity GambleAware, it was estimated that up to 2.7% of adults in Great Britain – nearly 1.4 million people – had a gambling problem.

Despite significant efforts by operators to mitigate the risk to players, treatment and residential care are not always readily available or practical solutions.

AnonyMind has been created in collaboration with Cognacity, a Harley Street specialist provider of mental health and addiction treatment and EPIC Risk Management, the leading independent gambling harm minimisation consultancy.

Providing a full, impartial and anonymous psychiatric assessment identifying any potential comorbid issues prior to starting treatment, the AnonyMind digital platform provides national and international scalability, with over 120+ trained consultants working collaboratively within an expanding network of psychiatrists and psychologists .

For gamblers requiring further treatment beyond AnonyMind’s online service, Leon House is a purpose built residential clinic that can facilitate up to 40 clients per week and offers innovative ‘short burst’ treatment designed around the individual’s lifestyle and personal commitments – leading to a significant increase in completion rates (currently at 100%).

Every individual who reaches out will receive a personalised treatment pathway, delivered either in-house, as an outpatient or through AnonyMind’s secure digital platform.

Leon House and AnonyMind professionals can also host mental health and resilience workshops for in-house player protection and marketing teams.

Carolyn Harris MP, Chair of the All-Party Parliamentary Group on Gambling Related Harm, said: –
“The coronavirus pandemic has exposed the startling levels of problem gambling that exist across our communities. It’s vital that people who are stuck in this vicious cycle are able to access support when they need it. AnonyMind’s new 24-hour service allows users to get confidential, secure support whenever they might need it. I would encourage anybody who is struggling with gambling addiction to take a look at this platform and reach out for support if they need it.”

Chris Metcalf, COO at Leon House, said: –
“The recent £100 million pledge to Gamble Aware from five BGC member operators shows that there is a real commitment from the UK gaming industry to help and support problem gamblers. Now, with the launch of AnonyMind by Leon House, these same operators will be able to offer free, anonymous, 24/7 professional counselling to their players via video calls for the first time ever and residential treatment at Leon House should it be required. We’re looking forward to working with more UK operators as we go through the year”.

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Latest News

Serie A approve ISG as exclusive virtual media provider for crowd free stadiums

George Miller

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Serie A approve ISG as exclusive virtual media provider for crowd free stadiums
Reading Time: 2 minutes

 

The Lega Serie A assembly has approved Interregional Sports Group’s (ISG) virtual graphics solution for stadiums that are crowd free as a result of COVID-19 restrictions.

The decision follows a testing programme, in a bid to identify the best solution for providing virtual graphics in the empty seating areas in stadiums across Italy.

Following the process, ISG, along with their local production partners, Netco Sports Italy, were appointed providers for all Championship games until the end of the 2019/20 season.

‘Lega Serie A are a world leader and innovator in virtual media in live broadcast’ explains Simon Burgess, Joint CEO and co-founder of ISG. ‘We have been working with Lega for many years and are extremely proud to continue to invest in and support new virtual media solutions in these challenging times,’ he added.

Burgess believes the key to the project’s success lies in a combination of high-quality branding that is delivered sparingly so as not to compromise the viewing experience for the fans.

‘Our prime objectives are maximising ROI for brands and delivering optimum revenue impact for rights holders, while never compromising the enjoyment of the live event for the viewing audience,’ he explained.

ISG has deployed virtual centre pitch logos of club partners, pre kick-off, at half time and prior to the second half kick-off. Now empty stands at all Serie A matches will be filled with graphics and colours of the competing teams, but at selected times only.

‘This approach provides interesting graphic enhancement but is not overexposed nor does it impact on the enjoyment of the live action of the match it appears in,’ said Burgess.

‘We have been working more and more directly with Serie A clubs, using our expertise to find other ways in which we can help them increase their revenues and make best use of their stadium infrastructure to create new virtual media spaces and platforms, whilst balancing those key criteria,’ he added.

‘Our senior team has been deploying and commercialising virtual media for almost a decade, working with all types of technologies and solutions and ISG has grown rapidly over the last six years. We are now entering a new paradigm in live sports broadcasting that presents huge opportunities to all stakeholders. However, it is a very complex process with many moving parts, liable to risks as well as rewards. ISG partners with rights holders, broadcasters and brands to realise those collective ambitions to a world class standard,’ said Burgess.

ISG and Netco have a long-standing relationship, with Netco producing all Serie A broadcast graphics and supporting ISG on their International Presenting Sponsor package. This incorporates regional sponsorship packages, producing virtual goal mats and, working with Netco, customised match graphics to four intercontinental broadcast regions outside of Italy. ISG also produces virtual goal mats for Coca Cola, Lega’s title sponsor of the Coppa Italia Final and TIM, the domestic title Sponsor of the Serie A Championship.

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Asia

Kazakh President Signs Amendments to Law on Gambling Industry

Niji Narayan

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Kazakh President Signs Amendments to Law on Gambling Industry
Reading Time: < 1 minute

 

Kazakhstan President Kassym-Jomart Tokayev has signed the law “On Amendments and Additions to Certain Legislative Acts of the Republic of Kazakhstan on Gambling.” Bookmakers will be moved to Kapshagay and Schuchinsk gambling zones.

Earlier it was reported that the government of Kazakhstan wanted to create three new game zones in the country, however, deputies of the Parliament abandoned this idea and excluded this rule from the draft law. Now all bookmakers will be moved to the two existing gaming zones – Kapshagay and Schuchinsk.

In order to have information about the players, they will create a unified betting centre in the country and the player’s relatives will be able to limit the right to place bets appealing to court. All bets received by the bookmaker in cash or through electronic payment systems should be accounted in a single monitoring centre.

A single accounting of all payments received by the bookmakers will eliminate the shadow turnover, increase tax collection and simplify control. A database of players will contribute to the introduction of universal declaration, the introduction of a procedure for limiting and self-restricting a client from betting and will also strengthen measures to fight money laundering related to crime and the financing of terrorism.

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