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Compliance Updates

Is Political Tension Changing Sweden’s Gambling Laws?

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Is Political Tension Changing Sweden's Gambling Laws?
Photo: Christine Olsson/TT via AP
Reading Time: 3 minutes

 

Sweden has had a hectic year in the political world, with the coronavirus, the government drama, and backlash from the online gaming industry.

Sweden started in 2019 with a prime minister that barely made it into office. Facing a pandemic and then heavy restrictions of gambling, he quickly began to lose support. It finally came to a head when his party lost faith in him and voted no confidence. Löfven ended up resigning, stating it was because the government needed someone whose party would back them. Out of a job for only a month, he was re-elected by Parliament and chose to come back. Though Löfven has said, he would resign again if not able to pass the budget through parliament in autumn.

It’s not only Löfven who has been the target of heavy criticism. One of his closest allies, Ardalan Shekarabi, the minister for Consumer Affairs, has had his share of criticism as well. This stems from his work to regulate the gambling industry in the country. The primary criticism is connected to the fact that the government has interests in two gambling companies, Svenska Spel and ATG. Svenska Spel is fully owned and controlled by the government, and ATG is partially owned. This creates a very sensitive situation because they compete with private gambling companies. Svenska Spel has an unprecedented position among all the betting companies in the country, largely due to their many exclusive products. Furthermore, ATG enjoys a monopoly on all forms of horse racing which is extremely popular in Sweden. Hundreds of millions SEK is wagered every month in their exclusive horse betting products, and the monopoly enables ATG an exclusive opportunity to cross promote and expose their users to casino games and sports betting.

Strict rules proves hard to follow

On another note, there are a lot of rules in place that frustrates the gambling operators. One of the many rules in the new regulation package has to do with bonus offers. The bonus offers can not exceed the value of 100 SEK (about €10) and is only a one time offer per license and customer. Since many companies operate several casinos under the same license, customer confusion arises when they are ineligible to receive a bonus from a casino that appears “new” to them. In order to make sense of where to actually find a new casino bonus, it presupposes that the customer is fully informed about all the casinos and the license from which they operate. For many people it demands an extreme amount of research even though there are websites such as bastacasinobonus.se which tries to assist in this process.

There have been many cases where a licensed operator has been found guilty of breaching the current bonus rules. ATG and Svenska Spel have repeatedly done so themselves, but gotten out of it with warnings or minor fines. Other companies though have been fined amounts up to 100 million SEK in seemingly small instances such as when a refer-a-friend program was deemed illegal.

Recently the SGA (Swedish Gambling Association) lost a court case against Betsson Nordic. SGA claimed the gambling company was offering illegal bonuses and incentives. SGA tried to fine over SEK 20 million(£1.6m), saying it added costs over the years. The court, however, ruled in favour of Betsson Nordic, saying the fine lacked legal grounds. Usually though, the betting companies has little success contesting the rulings.

Sweden’s Government Facing Heavy Criticism

The Swedish Trade Association for Online Gambling, or BOS (Branschföreningen för Onlinespel), represents gambling companies and game developers that target Swedish consumers. With members, BOS promotes integrity and responsibility within the industry, a safe gaming market, and shares knowledge of the industry. They also consider social protection to be given priority.

BOS has called out to the government to end the recently extended temporary restrictions following criticism of constraints by the Committee on the Constitution. As time continues on, more and more organisations and people advocate for the lift in the temporary laws. The Committee on the Constitution has the task of preparing matters concerning the Constitution. It also examines the work of the Government and government officials and is to inform the Riksdag of the results.

BOS also believes the government wanted to introduce a new gambling bill to the Riksdag before the general election. Possible extending the already extended gambling laws. Löfven has said that they are not focusing on new bills at the moment, as the fragile government is taking priority.

So when will laws change?

With all the chaos, it is hard to say if there are any changes coming soon to Sweden. Things are constantly being talked about, and dates are being proposed. However, the only concrete dates we have are the temporary gambling restrictions being removed in November of this year.

Compliance Updates

Spillemyndigheden Calls Attention to FATF’s Updated Lists of High-risk Jurisdictions

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The Danish Gambling Authority has called attention to FATF’s (Financial Action Task Force) updated lists of high-risk jurisdictions: the Grey List (jurisdictions under increased monitoring) and Black List (call for actions). Among other things, gambling operators must include FATF’s lists of high-risk jurisdictions when risk assessing players.

Jurisdictions listed on the Grey List are Algeria, Angola, Bulgaria, Burkina Faso, Cameroon, the Ivory Coast, Croatia, DR Congo, Haiti, Kenya, Lebanon, Mali, Monaco, Mozambique, Namibia, Nigeria, the Philippines, South Africa, South Sudan, Syria, Tanzania, Venezuela, Vietnam and Yemen.

Jurisdictions listed on the Black List are Democratic People’s Republic of Korea, Iran and Myanmar.

Gambling operators are required to conduct enhanced customer due diligence (EDD) pursuant to section 17(1) of the Danish AML Act, if a player is assessed to impose a higher risk of the gambling operator being misused for money laundering or terrorist financing.

Gambling operators shall conduct this risk assessment based on Annex 3 to the AML Act (high-risk factors) which includes the FATF high-risk country lists (the so called black list and grey list).

It is not required that gambling operators perform EDD if a country is listed on the FATF’s list. EDD are only a requirement for players from jurisdictions listed in the EU Regulation of High Risk Third Country list pursuant to 17(2) of the AML Act.

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Africa

South Africa: Tribunal Grants Lottoland Interim Relief – Orders Google to Grant Lottoland Access to its Advertising Platform

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The Competition Tribunal (“Tribunal”) has issued an interim order directing Google Ireland Ltd and Google South Africa (Pty) Ltd (collectively, “Google”) to permit Lottoland South Africa (Pty) Ltd (“Lottoland”) to access its advertising services known as “Google Ads”, for so long as Google permits any firm in South Africa to utilise Google’s Ads Services to advertise fixed-odds betting on the outcome of lotteries. The Tribunal’s order applies for a period of six months from its date, or the conclusion of a hearing into the prohibited practices alleged by Lottoland, whichever is the earlier.

This platform enables advertisers to display ads to users who utilise Google search, with Google Ireland acting as the service provider for Google Ads in South Africa.

The Tribunal’s order follows an interim relief application by Lottoland, a licensed bookmaker, which, inter alia, offers fixed-odds bets on the outcome of various lotteries around the world, including the South African national lottery, sporting events and other betting contingencies. Lottoland competes with other licensed bookmakers in South Africa such as Hollywood Bets, World Sports Betting, Betway, Betfred (which owns Lottostar) and Netbet (which trades as Sportingbet).

In summary, Lottoland alleged that Google terminated its access to Google Ads without justification while allowing access to its competitors, causing it financial harm and distorting competition in the market that Lottoland operates in, to the detriment of consumers.

Google contended that Lottoland’s offering of fixed-odds bets on the outcome of the national lottery in South Africa contravenes sections 57(1) and 57(2)(g) of the Lotteries Act. It submitted that in terms of its online advertising policies, which are designed to protect users, restrictions are placed on the promotion of certain gambling activities. Of particular relevance, the promotion of lotteries is limited to state-licensed entities and that this restriction is in place to ensure compliance with the provisions of the Lotteries Act.

Reasons for Decision

A non-confidential version of the Tribunal’s reasons will be published in due course once any confidentiality claims in relation to the reasons have been finalised with the parties involved. In deciding the matter, the Tribunal considered the following three factors holistically, balancing each factor against the other to determine what is reasonable and just:

• Evidence relating to the alleged prohibited practice;

• The need to prevent serious or irreparable damage to the applicant (Lottoland); and

• The balance of convenience.

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Compliance Updates

IAGR confirms new Board members

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IAGR confirms new Board members
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The International Association of Gaming Regulators (IAGR) has announced the appointment of four new trustees to its Board, each bringing unique expertise and leadership to strengthen IAGR’s global regulatory efforts:

  • Anders Dorph, Danish Gambling Authority (Europe)
  • Peter Kesitilwe Emolemo, Gambling Authority of Botswana (Africa)
  • Kevin Mullally, General Commercial Gaming Regulatory Authority (Asia/Oceania)
  • Louis Rogacki, New Jersey Division of Gaming Enforcement (North America)

IAGR President Ben Haden said, ‘I’m delighted to welcome our four new trustees to the IAGR Board. Their diverse expertise and leadership across different jurisdictions will bring fresh perspectives to our work, further strengthening our global approach to gaming regulation.

‘I look forward to collaborating with Peter, Louis, Kevin and Anders as we continue to foster innovation and drive forward effective, responsible regulation for the benefit of the global gaming community.

‘We also extend a big thank you to Trude Høgseth Felde and Mabutho Zwane for their dedicated service as they complete their terms on the Board, and I’m pleased to announce that Jason Lane will continue for another term as a Trustee.’

As a leading forum for gaming regulators worldwide, IAGR enables members to meet, share information, discuss legislative developments, exchange views and learn best practices in gaming regulation.

In recent news, IAGR has also confirmed that its 2025 annual conference will be held in Toronto, Canada, from 20 to 23 October 2025, with registrations opening in early 2025.

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