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Compliance Updates

A Closer look at Italy’s AMMS license

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The number of gambling players is still increasing in Italy, and the reason is simple: Italians love to gamble. Italians love casinos games such as poker, slots, jackpots, and bingo.

The game in Italy has been around for centuries. It is worth remembering that it all started with the Roman Empire, when the predecessor of the modern game of backgammon, Ludus Duodecim Scriptorum, became popular among Roman legionnaires

According to Italian criminal regulation law, gambling is illegal, be it organized in a public place or a private club. However, the Italian authority also considers that there’s a difference between games of luck and games where the outcome depends on the player’s skill. As result of this consideration, sports-betting, lotteries, and some other activities fall into the category of legal and regulated gambling activities.

The AAMS (Amministrazione Autonoma dei Monopoli di Stato – Autonomous Administration of State Monopolies) is the regulator body responsible to inspect operators and regulate gambling sector in Italy by issuing licenses for the approved operators.

Since March 2010, foreign gambling operators have been able to launch online real-money games. Before this change, gambling operators were obligated to get an Italian.

AMMS License

The Agenzia Dogane e Monopolio di Stato (AAMS) is responsible for ensuring a proper conduct of the online operators, preventing the violation of gambling rules and avoiding any fraud, corruption and money laundering in the Italian gambling sector.

The Italian gaming authority are responsible for issue the licenses. The licenses cover skill games, poker games, casino games, sports betting, lotteries, bingo and horse pools. The number of licenses that can be issued by AAMS is limited to 120.

AMMS License Costs

The Italian regulator authority AMMS requires to pay €350,000 + 20% VAT for them for covering the technical management, administration, and supervision expenses. Online casinos must also pay a corporate tax of 27.5% and an additional tax of 0.6% that is based on their turnover on top of this. Once the license is granted, the operator can offer online gambling games for up to nine years.

AMMS license Requirements

It is not so easy to be qualified for an online gambling license in Italy, all operators must meet certain requirements. These include financial, technical, social, and other aspects of the business sector.

To be granted a license, the operator company must manage games in Europe with a turnover of no less than €1,500,000 in the last 2 years. The company must function at a high technical level, providing stable, secure, and easy-to-use services and be incorporated as a limited company. Other important requirements are also imposed, the operator must have reliable administration members, its official residence and a Italian-speaking technical support in one of the EU countries.

Some extra important requirements:

  • Casinos may not advertise their services to underage players.
  • Players must have at least a 90% of winning margin or ROI on casino games.
  • Winning must be paid out within a week.
  • Casinos must use a software that’s proven to offer a sage gaming environment with no fraud and risk.
  • Casinos operators must enforce and maintain measures for secure transactions.

While the AAMS license gives Italian customers a sense of security, there are also downsides to the license as well. According to Non-aams.com, an increasing number of Italians are looking for casinos licensed by other regulatory bodies such as Curaçao. This shows that not all Italian players are satisfied with the imposed Italian gaming laws and how the escape option is being.

Non-AAMS Casinos

Non-AAMS casinos are casinos that do not have an AAMS license, but usually have licenses from authorities in other countries. Are non-AAMS casinos safe to play? The answer is yes, they are reliable and safe to play too. There are many other gambling authorities offering iGaming players protection and operating around the world such as Curacao Gaming Control Board, Malta Gaming Authority, UK Gambling Commission and Swedish Gambling Authority.

Compliance Updates

Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority

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Lord Allen of Kensington CBE is confirmed as the new Chair of the British Horseracing Authority.

As a highly experienced Chairman, and one of the most prominent business leaders of his generation, Lord Allen brings a wealth of experience to the role including in the financial and commercial sectors, Government, broadcast, international companies and global sports events.

He is due to assume his post on 1 June 2025 and will work closely with current Chair Joe Saumarez Smith in the months ahead of taking up the role to ensure a smooth transition.

Lord Allen is currently Chairman and Trustee of the Invictus Games Foundation and was Chairman of the Manchester Commonwealth Games in 2000-2003 for which he was awarded a CBE.

He oversaw London’s bid for the 2012 Olympics and was Board Director on the Organising Committee. His ability to deliver critical projects that made the Games such a success saw him knighted in 2012.

He was a Chief Adviser to the Home Office from 2006 to 2008. In 2012, he was appointed by Ed Miliband to the position of Chairman of the Management Board of the Labour Party. In 2013 he was made a Life Peer, taking the title Baron Allen of Kensington.

Lord Allen began a distinguished career in broadcasting and media with Granada TV in 1991 before going on to have senior roles in leading companies in the sector including EMI, Virgin Media and Endemol. He is currently Chairman of Global Media and Entertainment Limited.

He is currently Advisory Chairman to global independent investment bank Moelis & Company, Chairman of multinational infrastructure group Balfour Beatty PLC, and Chairman of e-commerce retailer THG (formerly The Hut Group).

Lord Allen said: “I am honoured to be appointed to the role of Chair of the British Horseracing Authority at this important time for the organisation.

“I look forward to building a strong relationship with the new CEO and the Board and all our stakeholders, delivering the vision of building the commercial and reputational aspects of the sector.

“My love of horses stems from learning to ride as a youngster and enjoying the sport of horseracing over many years.

“My knowledge, skills and experience from various sectors, including media and entertainment, and having led many regulated and sporting organisations will hopefully stand me in good stead to bring a fresh perspective to this incredible sport.”

Chair of the BHA Nominations Committee and the BHA’s Senior Independent Director, David Jones, said: “Lord Allen is a very experienced Chairman, and I am delighted that we have appointed a candidate of such outstanding calibre.

“His record speaks for itself and his impressive leadership skills, financial and commercial acumen, broadcast experience and an understanding of Government will bring a fresh and independent perspective to the BHA’s work.

“Combined with his wealth of experience in global sporting events, Lord Allen impressed the committee with his perceptive grasp of the challenges facing racing and will be a powerful advocate for the sport.”

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Compliance Updates

Veikkaus Fined €2.9M for Advertising to Minors

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In May 2024, Finnish Operator Veikkaus received a request for clarification from the Police Board about its advertising in connection with television programmes that are also watched by minors. The company responded to the clarification request and adjusted its operations in cooperation with the authority. As a result, Veikkaus’ advertising will no longer appear in certain programme environments.

Veikkaus has received a marketing ban from the Police Board dated 12 November 2024 enhanced by a fine. It refers to the clarification request from May and highlights the wrongly placed advertisement that happened in July as a violation. In addition to this, it brings out new perspectives on the placement of advertisements in connection with television programmes. They have now included new programmes aimed at adults, but may also be of interest to minors. Examples include popular Saturday night entertainment programmes.

“It seems that the Police Board may interpret the matter in a new and broader way. We have been in contact with the Police Board as soon as the decision was made and we are going through this issue with them. We need clarity so that we know how to act correctly,” Anu Kytö, sales and marketing director at Veikkaus, said.

“We are very sorry that, despite our joint development measures, our advertising has been seen in the advertising breaks of programs aimed at minors due to human error,” Kytö added.

Veikkaus’ advertising is bought in such a way that the target group is people aged 25 and over. The media office books and the television channel places the ads based on viewer profiles. The instructions have been reviewed together with the Police Board.

“Veikkaus has been buying TV advertising from us for years, with an age distribution set for the purchase: more than 70% of the program’s viewers must be adults. This is a jointly agreed model that has been valid for years and is known to the authorities. Now we are waiting for possible new instructions,” MTV’s commercial director Sauli Asikainen said.

The ban is valid for three months and its validity begins 30 days after notification. The Police Board imposed a fine of 2.9 million euros as an effect of the marketing ban.

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Compliance Updates

Snooker Player Mark King Banned for 5 Years for Fixing Match and Providing Inside Information

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English snooker player Mark King was handed a five-year ban on Friday after being found guilty of match-fixing and providing inside information in the latest corruption scandal to blight the sport.

The punishment for the 50-year-old King, who reached a career-high ranking of No. 11 in 2003, related to a match against Joe Perry at the Welsh Open played on Feb. 13 last year that was flagged following suspicious betting patterns.

King was suspended by snooker’s world governing body a month later and an independent disciplinary commission has ruled that he fixed the result of the match, while giving information to others about that match for betting purposes. He had denied the charges.

His ban ends after March 17, 2028, and King was also ordered to pay more than 68,000 pounds ($86,000) in costs.

“I have known Mark King since he was very young, he is a very experienced player who has enjoyed great success, and I am deeply saddened to read the finding in this case,” said Jason Ferguson, a former player who is now chairman of the World Professional Billiards and Snooker Association. “However, the integrity of this sport will always be our No. 1 priority.”

King had also been charged with fixing the outcome of a match against John Higgins played on Dec. 13, 2022, and for providing inside information on it. Those charges were dismissed.

The governing body said Perry and Higgins were not accused of any misconduct related to the case.

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