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Compliance Updates

JOA Group Becomes the First French Operator to Meet the ECA’s Responsible Gambling Framework Criteria

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France-based casino operator, JOA Group, has achieved certification according to the ECA Responsible Gambling Framework following an independent audit conducted by Pieter Remmers, Chairman of the Board of G4 (Global Gambling Guidance Group). Certification of its 33 casino estate ensures that JOA is operating in adherence with the latest standards in Responsible Gambling upheld by the licensed land-based casinos industry in Europe.

“Compliance strengthens the confidence of our customers in our business. It also contributes to the positive image of our industry and that of our company, as the first French group certified at a European level,” Pauline Boyer Martin, Chief Marketing Officer at JOA Group, said.

Seeking to achieve the goals set forth within the framework, JOA realised it needed to take its own responsible gambling action plans to a new level.

“We have put in place e-learning for 100 per cent of the front and back-office teams and we have also implemented training in regards to responsible alcohol policy. The process is very comprehensive and involves participation from the entire company to meet the certification goals. Many different teams have been working on the process: the gaming division of course, but also the digital department, HR, the communication teams, the GMs, the compliance team, etc. Certification requires that we consider the customer journey from a new perspective to ensure we offer the best protection to the players who choose to visit our land-based casinos,” Pauline Boyer Martin said.

JOA joins an ever-increasing list of ECA members currently certified according to the Responsible Gambling Framework 2018, which includes Casino Cosmopol (Sweden), Casino 2000 (Luxembourg), Spielbanken Niedersachsen, Spielbanken Baden-Württemberg and Spielbanken Sachsen Anhalt (Germany) Holland Casino, Casinos Austria and the Veikkaus casinos in Tampere and Helsinki, with several other leading operators currently undergoing the process of certification.

“The continued adoption of the ECA’s Responsible Gambling Framework by our members is a source of pride for the whole land-based gaming sector in Europe. Upholding the highest levels of responsible gambling practices and ensuring our guests experience only the best customers service combined with leading player protection principles is a goal for all members of the association. We congratulate JOA Group for participating in the process and achieving certification,” Per Jaldung, Chairman of the ECA, said.

Laurent Lassiaz, President and CEO, JOA Group and ECA board member, has been closely involved in the JOA process of certification.

“For me, it is key for the future of our industry that 100 per cent of members adopt the standards because we need to move the lines and show that our industry is virtuous and clean, which is not always the feeling in the general opinion. We must act for the better, for the future,” Laurent Lassiaz said.

The ECA communicates the views of its members across a wide range of industry critical topics, including anti-money laundering policy, anti-corruption and the fight against illegal gaming. Included within this remit is the responsibility of all land-based operators to ensure player protection is maintained to the highest possible standards.

“For JOA, playing is a relaxation and must remain a pleasure. The achievement of this certification, a seal of excellence, is a source of great satisfaction for all JOA Group employees, because it confirms the relevance and soundness of our years-old practices in responsible gaming. It recognises all the efforts that are invested in it. This certification is a reflection of who JOA is: an innovative and responsible operator. The certification process represents a tremendous amount of work, investment and enthusiasm on the part of the teams, which I am sure will be very proud that JOA is the first French casino operator to obtain this certification at European level,” Pauline Boyer-Martin said.

The main criteria of the ECA Responsible Gambling Framework covers the following topics:

  • Employee Training
  • Player Education
  • Entrance Policies
  • Stakeholder Engagement
  • Advertising and Marketing
  • Research and Awareness

Compliance Updates

MGA Marks Safer Gambling Week by Hosting Focus Group on Addressing Problem Gambling

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As part of Safer Gambling Week, the Malta Gaming Authority (MGA) has launched the first in a series of focus groups aimed at addressing problem gambling and its effects on Maltese communities.

Bringing together key stakeholders such as Caritas Malta, Aġenzija Sedqa, the OASI Foundation and the Responsible Gaming Foundation, the session explored a self-assessment tool that the Authority is currently developing, grounded in recent research and industry trends.

The self-assessment tool, which will be available both in English and in Maltese, will guide individuals through a set of questions to help them identify whether gambling is causing harm in their lives. Based on the user’s responses, the tool will provide personalised recommendations and direct them to appropriate support services.

With invaluable input from organisations experienced in supporting individuals affected by problem gambling, the tool will undergo further refinement to maximise its effectiveness and relevance.

Clinical Chair at Aġenzija Sedqa, Anna Maria Vella, hailed the focus group as a “welcome initiative” which brought together a multidisciplinary team of experts.

“Working together and not in silos is always beneficial. We learn from each other to be more effective.”

Louis Bellizzi, Secretary of Caritas’ Foundation for Victims of Usury, said: “The MGA is in a unique position to coordinate the national effort to help alleviate the scourge of gambling addictions.”

In recent years, the Authority has taken significant steps to promote safer gambling practices, ranging from regular supervisory reviews on responsible gambling to enforcing stricter regulations.

The MGA closely monitors operators’ implementation of behavioural monitoring systems, self-exclusion systems and responsible marketing practices.

With a focus on high-risk areas, the Authority is refining its supervisory approach to be more dynamic and data-driven, ensuring responsible gambling practices are maintained and continuously improved to protect players effectively.

The MGA’s efforts align closely with the European Gaming and Betting Association (EGBA)’s initiative to establish a unified European standard for identifying markers of harm. The MGA is actively engaged in this initiative, working closely with fellow regulators and industry experts to create a comprehensive standard aimed at early identification of behaviours indicative of problem gambling.

The Authority’s proactive involvement in such initiatives underscores its dedication to fostering a responsible and transparent gaming sector, both locally and across Europe.

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Balkans

Serbia’s ZLF Urges Total Ban on Gambling Ads

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Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.

The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.

For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.

The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.

Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.

Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.

ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.

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Compliance Updates

Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority

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Lord Allen of Kensington CBE is confirmed as the new Chair of the British Horseracing Authority.

As a highly experienced Chairman, and one of the most prominent business leaders of his generation, Lord Allen brings a wealth of experience to the role including in the financial and commercial sectors, Government, broadcast, international companies and global sports events.

He is due to assume his post on 1 June 2025 and will work closely with current Chair Joe Saumarez Smith in the months ahead of taking up the role to ensure a smooth transition.

Lord Allen is currently Chairman and Trustee of the Invictus Games Foundation and was Chairman of the Manchester Commonwealth Games in 2000-2003 for which he was awarded a CBE.

He oversaw London’s bid for the 2012 Olympics and was Board Director on the Organising Committee. His ability to deliver critical projects that made the Games such a success saw him knighted in 2012.

He was a Chief Adviser to the Home Office from 2006 to 2008. In 2012, he was appointed by Ed Miliband to the position of Chairman of the Management Board of the Labour Party. In 2013 he was made a Life Peer, taking the title Baron Allen of Kensington.

Lord Allen began a distinguished career in broadcasting and media with Granada TV in 1991 before going on to have senior roles in leading companies in the sector including EMI, Virgin Media and Endemol. He is currently Chairman of Global Media and Entertainment Limited.

He is currently Advisory Chairman to global independent investment bank Moelis & Company, Chairman of multinational infrastructure group Balfour Beatty PLC, and Chairman of e-commerce retailer THG (formerly The Hut Group).

Lord Allen said: “I am honoured to be appointed to the role of Chair of the British Horseracing Authority at this important time for the organisation.

“I look forward to building a strong relationship with the new CEO and the Board and all our stakeholders, delivering the vision of building the commercial and reputational aspects of the sector.

“My love of horses stems from learning to ride as a youngster and enjoying the sport of horseracing over many years.

“My knowledge, skills and experience from various sectors, including media and entertainment, and having led many regulated and sporting organisations will hopefully stand me in good stead to bring a fresh perspective to this incredible sport.”

Chair of the BHA Nominations Committee and the BHA’s Senior Independent Director, David Jones, said: “Lord Allen is a very experienced Chairman, and I am delighted that we have appointed a candidate of such outstanding calibre.

“His record speaks for itself and his impressive leadership skills, financial and commercial acumen, broadcast experience and an understanding of Government will bring a fresh and independent perspective to the BHA’s work.

“Combined with his wealth of experience in global sporting events, Lord Allen impressed the committee with his perceptive grasp of the challenges facing racing and will be a powerful advocate for the sport.”

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