Compliance Updates
Tips and strategy for Technical Compliance Excellence
By Miriam McCoull, Head of Complitech at ComplianceOne Group
In today’s fast-paced gambling industry, compliance is essential for your business. In my 17 years in the business, I’ve seen how to do it right, and how to do it wrong.! However, by adhering to simple best practices for technical compliance, you can stay ahead of regulatory changes and ensure ongoing compliance. In this article, I want to share with you some tips and strategies to help you achieve technical compliance excellence through best practices for regulatory changes, market-entry, market comparison, and more. Let’s get started!
Regulatory change best practices
You should always be on the lookout for regulatory change if you want to guarantee that you maintain high standards of technical compliance. Nobody wants to tell upper management they overlooked a significant change that impacts operations and sales or is subject to regulatory action. So, you should think about putting the following into practice to avoid making these expensive errors.
Assign a team or individual responsible for regulatory monitoring. This staff should have a clear understanding of the relevant regulations and compliance requirements and be equipped with the means to remain current with them. The next step is to identify the relevant authorities that oversee iGaming and Betting in the markets you operate or intend to operate. Once you’ve done that, you can establish clear lines of communication and stay updated via their websites, newsletters, and social media channels, along with industry resources. Using a service like Complitech’s Compliance Monitor service keeps you informed of developments based on your specified market preferences, is another complementing strategy.
Still, monitoring is not the end of it. Understanding the effects on your current product offering and operations is crucial once you have access to the requirements and any changes to them. You may easily determine the criticality of impacted components and evaluate new compliance risks by mapping the modifications against baseline standards and internal controls.
Finally, you will need to draft an action plan and roadmap with deadlines that correspond with the date(s) on which the changes come into effect. the identified compliance risks must be addressed in this strategy, together with the controls necessary to lessen the risks and guarantee continued compliance. You’ll typically be looking at updates to products, recertification, and approvals, as well as updates to policies, processes, and procedures. It’s common to have to update key documentation, which is a necessary but tedious task.!
Market entry best practices
As you already know, there are multiple keys to a successful market entry. The creation of a multi-functional team comprising members from crucial departments guarantees the prompt identification and resolution of all of the necessary actions for a market entry.
It’s a good idea to constantly have a solid rapport with the regulator in order to obtain clarification of laws, regulations, and guidelines as needed, as the regulator and the controlling regulatory framework frequently allow for interpretation. Keep in mind that interacting with them through their preferred means and languages can help you get the information you require! If you are still left feeling confused after receiving no answers, seek the assistance of professionals who focus on technical and regulatory compliance. Once you are certain you have a clear picture of the relevant requirements, you should use a technological solution to transform them into a compliance obligations register. In this manner, before moving forward, you may quickly disseminate internal terms to carry out high-level gap analysis and evaluate the business case. You also have the basis for internal audit checklists that can assist you in monitoring ongoing compliance once you have gone live by converting them into a format that is accessible to the entire organization.
Developing an action plan and roadmap outlining all the steps that need to be performed to launch in the market, including product modifications, new procedures and guidelines, information security audits, pre-release compliance verification, and regulatory approval, is the next stage in entering the market. It’s also essential to be prepared for going live and preserve market presence by complying with ongoing technical compliance. Make a plan for managing product changes and incidents in a compliant way, along with ongoing post-launch compliance verification, inspections, etc. This is something frequently forgotten, and if you fail to prepare, you are certain to experience significant headaches trying to understand critical issues in the early days of a market launch.
Market comparison best practices
Another best practice is benchmarking new markets using technology solutions to compare the new market compliance obligations with the established markets you understand and comply with. This will assist you in determining how requirement similarities and differences.
The simplest approach to do this is to make a list of requirements arranged by product vertical and regulatory area, after determining the requirements for each market you wish to compare. This facilitates the process of side-by-side comparison of market requirements in order to identify commonalities and discrepancies. The next step is to analyze the similarities and differences between the requirements and determine what the differences mean for the business. For example, which can you consider you currently comply with versus those requiring risk assessment and mitigation? If you are lucky there is a high percentage of similarity, and no major development efforts to adapt your product for the market. Alternatively, you might have significant work to add new responsible gaming features or develop a data vault to make data available to the regulator.
No matter how big or small, you should always develop a plan to address the similarities and differences. A thorough plan gives confidence to you and the business that your products, policies, or processes will comply and open the door to new revenue streams.
Conclusion
Compliance is not a one-time effort. It is essential to stay on top of monitoring changes, gathering new requirements, and understanding how requirements impact your products. To do this you need to heavily invest in an internal team or external support as well adopting some of the regulatory intelligence products available such as Vixio, and Complitech, which can help you save time, money, and lots of headaches!
Compliance Updates
MGA Marks Safer Gambling Week by Hosting Focus Group on Addressing Problem Gambling
As part of Safer Gambling Week, the Malta Gaming Authority (MGA) has launched the first in a series of focus groups aimed at addressing problem gambling and its effects on Maltese communities.
Bringing together key stakeholders such as Caritas Malta, Aġenzija Sedqa, the OASI Foundation and the Responsible Gaming Foundation, the session explored a self-assessment tool that the Authority is currently developing, grounded in recent research and industry trends.
The self-assessment tool, which will be available both in English and in Maltese, will guide individuals through a set of questions to help them identify whether gambling is causing harm in their lives. Based on the user’s responses, the tool will provide personalised recommendations and direct them to appropriate support services.
With invaluable input from organisations experienced in supporting individuals affected by problem gambling, the tool will undergo further refinement to maximise its effectiveness and relevance.
Clinical Chair at Aġenzija Sedqa, Anna Maria Vella, hailed the focus group as a “welcome initiative” which brought together a multidisciplinary team of experts.
“Working together and not in silos is always beneficial. We learn from each other to be more effective.”
Louis Bellizzi, Secretary of Caritas’ Foundation for Victims of Usury, said: “The MGA is in a unique position to coordinate the national effort to help alleviate the scourge of gambling addictions.”
In recent years, the Authority has taken significant steps to promote safer gambling practices, ranging from regular supervisory reviews on responsible gambling to enforcing stricter regulations.
The MGA closely monitors operators’ implementation of behavioural monitoring systems, self-exclusion systems and responsible marketing practices.
With a focus on high-risk areas, the Authority is refining its supervisory approach to be more dynamic and data-driven, ensuring responsible gambling practices are maintained and continuously improved to protect players effectively.
The MGA’s efforts align closely with the European Gaming and Betting Association (EGBA)’s initiative to establish a unified European standard for identifying markers of harm. The MGA is actively engaged in this initiative, working closely with fellow regulators and industry experts to create a comprehensive standard aimed at early identification of behaviours indicative of problem gambling.
The Authority’s proactive involvement in such initiatives underscores its dedication to fostering a responsible and transparent gaming sector, both locally and across Europe.
Balkans
Serbia’s ZLF Urges Total Ban on Gambling Ads
Serbia’s Zeleno-Levi Front (ZLF/Green-Left Front), a local green political party, is advocating for a total ban on gambling ads in the country. According to its representatives, banning all ads would be the most surefire way to protect the public from gambling harm.
The ZLF just organised the Games of Chance, Games with the Health of Citizens (Igre na sreću, igre sa zdravljem građana) forum, scrutinising the gaming industry and its negative consequences. During the forum, representatives slammed the government’s recent proposal to limit gambling ads, saying that this wouldn’t be enough.
For context, the government recently proposed a ban on gambling ads featuring prominent celebrities, mirroring similar measures in other regulated markets. For context, Serbian law currently allows professional athletes to advertise betting products, to safer gambling advocates’ dismay.
The ZLF, however, believes that its total ban would be the most effective way to minimise potential harm. During the forum, National Assembly member Biljana Đorđević noted that the ZLF had submitted a ban proposal in March but regretted that the government had not responded to the proposal or discussed the matter.
Đorđević suggested that Minister of Internal and External Trade Tomislav Momirović has been avoiding the discussion. Momirović, for context, has previously suggested reducing the visibility of gambling ads by prohibiting ads on billboards on busier roads and streets.
Echoing arguments and concerns raised in other regulated markets, Đorđević said that having celebrities promote gambling exposed children to potential danger. Since younger audiences are more easily affected by marketing, this could cause them to associate betting as a normal part of sports.
ZLF MP Marina Mijatović repeated these claims, saying that the government has so far done a bad job at protecting minors from negative exposure to gambling. While Mijatović acknowledged that Serbia cannot prohibit gambling, she noted that the ads do not need to be so eye-catching and appealing.
Compliance Updates
Lord Allen of Kensington Appointed as the new Chair of the British Horseracing Authority
Lord Allen of Kensington CBE is confirmed as the new Chair of the British Horseracing Authority.
As a highly experienced Chairman, and one of the most prominent business leaders of his generation, Lord Allen brings a wealth of experience to the role including in the financial and commercial sectors, Government, broadcast, international companies and global sports events.
He is due to assume his post on 1 June 2025 and will work closely with current Chair Joe Saumarez Smith in the months ahead of taking up the role to ensure a smooth transition.
Lord Allen is currently Chairman and Trustee of the Invictus Games Foundation and was Chairman of the Manchester Commonwealth Games in 2000-2003 for which he was awarded a CBE.
He oversaw London’s bid for the 2012 Olympics and was Board Director on the Organising Committee. His ability to deliver critical projects that made the Games such a success saw him knighted in 2012.
He was a Chief Adviser to the Home Office from 2006 to 2008. In 2012, he was appointed by Ed Miliband to the position of Chairman of the Management Board of the Labour Party. In 2013 he was made a Life Peer, taking the title Baron Allen of Kensington.
Lord Allen began a distinguished career in broadcasting and media with Granada TV in 1991 before going on to have senior roles in leading companies in the sector including EMI, Virgin Media and Endemol. He is currently Chairman of Global Media and Entertainment Limited.
He is currently Advisory Chairman to global independent investment bank Moelis & Company, Chairman of multinational infrastructure group Balfour Beatty PLC, and Chairman of e-commerce retailer THG (formerly The Hut Group).
Lord Allen said: “I am honoured to be appointed to the role of Chair of the British Horseracing Authority at this important time for the organisation.
“I look forward to building a strong relationship with the new CEO and the Board and all our stakeholders, delivering the vision of building the commercial and reputational aspects of the sector.
“My love of horses stems from learning to ride as a youngster and enjoying the sport of horseracing over many years.
“My knowledge, skills and experience from various sectors, including media and entertainment, and having led many regulated and sporting organisations will hopefully stand me in good stead to bring a fresh perspective to this incredible sport.”
Chair of the BHA Nominations Committee and the BHA’s Senior Independent Director, David Jones, said: “Lord Allen is a very experienced Chairman, and I am delighted that we have appointed a candidate of such outstanding calibre.
“His record speaks for itself and his impressive leadership skills, financial and commercial acumen, broadcast experience and an understanding of Government will bring a fresh and independent perspective to the BHA’s work.
“Combined with his wealth of experience in global sporting events, Lord Allen impressed the committee with his perceptive grasp of the challenges facing racing and will be a powerful advocate for the sport.”
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