Conferences in Europe
Exclusive Interview with Matt Howard (Director of Sportsbook Solutions), speaker at Vienna International Gaming Expo 2018
I am delighted to share with you my latest interview which focuses on sports betting solutions in the online gambling industry with emphasis on Risk Management and Fraud detection.
Matt Howard is the Director of Sportsbook Solutions, a premium sports betting advisory and management firm located in the UK and serving businesses worldwide. Matt has worked for and with some of the largest operators and suppliers in the sports betting and gaming industry, amongst them William Hill, Betfred, Totesport, BetConstruct, Aspire Global, BetRadar, BetGenius and Digital Sports Tech.
Matt will be a speaker at iGaming Knowledge Seminar and at the Millennial Gaming Forum, which are part of Vienna International Gaming Expo 2018. (more details here…)
I would like to thank you for spending time to answer our questions. First I would kindly ask you to shortly introduce yourself and also speak about the company you represent, Sportsbook Solutions.
Matt: Thanks very much! I am Matt Howard and I am a consultant and director of the company Sportsbook Solutions. Sportsbook Solutions comes from noticing the lack of skilled people currently working in sports betting, in terms of operational Trade and Risk Management mainly. As the industry expands into new regions there are obviously also issues in terms of local skill if there is no background in sports betting in that region. Sportsbook Solutions provide outsourced Sportsbook Management Services to clients worldwide to solve both these issues for them. We work depending on each client’s requirements and budgets; so we may compile extensive reports for some clients, whereas with others we provide entirely outsourced, dedicated sportsbook management teams. We only staff with Tier 1 trained employees and believe this makes us completely unique and premium.
You have rich experience in gaming and gambling industries since you have been giving advice to clients for a long a time on different aspect of this industry. Why did you choose this industry and which are the areas you are most interested in and give you the most success?
Matt: In the UK we grow up around betting and it has extremely close ties to sports. I was a huge football fan and also very good at Mathematics so being able to combine these two interests and skills with sports betting was a great fit! I was fortunate enough to start my career with one of the world’s largest firms, William Hill, and have always been keen to take on new and interesting challenges in the 14 years since I started my career back in Leeds!
What can you tell us about the projects you have worked on so far, and the difficulties and successes you have experienced?
Matt: I have been lucky enough to work in both B2B and B2C and with companies of all sizes and stages of their lifecycle. I have also worked in every department within sportsbooks and in the most senior roles operationally, too. I think this gives me a unique perspective on how to manage sportsbooks effectively and with an in-depth understanding of how the suppliers also work to be able to both identify weaknesses and also to work to eliminate these areas.
There are always some difficulties and these can come down to a lack of processes, budget constraints and sometimes a lack of skill and expertise also. I am a huge fan or process and organization and I always start from here. Some of the major successes I have had have been project managing the first integration between the Margin Maker console and BetRadar, rebranding the UK’s oldest sports betting company and, most recently, in leading the BetConstruct sportsbook to be the largest B2B sportsbook currently available. This included increasing their clients by over 100%, increasing turnover by over 300% and increasing profit margins on sports betting by over 50%.
Risk management and fraud detection are major goals of Sportsbook Solutions. How can you help other companies who operate in this domain to be more efficient considering these two major aspects of the industry?
Matt: One of the areas Sportsbook Solutions consider to be suffering in the industry is Risk Management. The rise of pooled resources and automation have been good in many ways, but we don’t feel this is true of Risk Management. A goal of our company is to provide personal management to our clients businesses and Risk Management is a hugely personal process for every company. As a very simple example a start-up sportsbook would benefit from much tighter control of Risk Management than an established brand who has found their place in the market. Our clients typically increase their profitability by over 25% by working alongside us because of this personal level of management. This is not only Fraud of Player Management either. What is rarely discussed is Risk Management of the Limits and Margins of a sportsbook. One of the most regular issues we see is that the pooled nature of these areas on Turnkey Solutions means that areas are both losing too much and others are restricting profitability. The combination is very damaging to profit margin. The good thing is this can be changed and the solutions allow you to do so.
What is your personal opinion about the European gambling industry and could you make a comparison with the market that you know better and the European situation in terms of gaming and gambling?
Matt: I have worked extensively in Europe (even at William Hill I focused on their Spanish operation) so I consider this to be one of my main markets. What is happening now is a huge growth period in terms of new businesses because of the much lower entry cost. The issue we see mostly is a lack of professional advice or management. We feel that no business should enter into a market without knowing what they are getting involved in, this is where Sportsbook Solutions comes in!
What upcoming events is the company focusing on nowadays and how prepared is the company for these events?
Matt: We are still quite a young company and we plan to attend as many events with a sports betting focus as we can. However, we are also very careful not to do this at the expense of our existing client’s management. So, we pick carefully the most interesting events in terms of content, attendees and business opportunities. VIGE appealed to us because it ticks all the boxes, but the focus on millennials really caught our eye!
Please, tell us more about the future plans of Sportsbook Solutions.
Matt: Our plans are to keep trying to educate the sports betting industry that things can be improved with personal management. We hope this leads to us being able to work with more clients, but we also feel just by making people think more about how their business is being managed will see improvements, which will be good for everyone and drive the industry forwards.
If you could change anything in the world of gambling what would that be?
Matt: I would hope to change the idea that Trade and Risk Management are ‘old school’ concepts. We are a forward thinking company and we understand that the days of doing all the odds in-house are over. But, the basic principles of these two areas are what define the profit margin in sports betting more than any other area.
What are your future plans regarding you career and where would you like to travel the most?
Matt: I hope my career sees Sportsbook Solutions become a successful and respected service provider within the industry. I have no intention at all of leaving sports betting as I truly find every day interesting and exciting, even after 14 years!
In terms of travel I have been very fortunate to travel extensively in my professional and personal life. I would love to see more of South America and consider it a huge business opportunity also, so hopefully I will be able to combine the two!
If you want to meet Matt in person or networking with the biggest names of the Sports betting, Casino, VR/AR, Marketing, eSports, DFS, Virtual Sports and Crypto industry, make sure you attend the Vienna International Gaming Expo.
With this occasion, I would also like to thank you for following my interview series and for sharing these information with your colleagues and partners. If you would like to be featured in an upcoming interview, please send me an e-mail to [email protected] and I will happily get back to you!
Conferences in Europe
Gamecity Hamburg connects Decision Makers from International Studios with new “Portside Game Assembly” Conference Format
Gamecity Hamburg announces the premiere of the “Portside Game Assembly” (PSGA) for June 27, 2025. The new B2B conference format focuses on networking and the exchange of learnings between leading international indie game studios. Portside Game Assembly enables studio heads and decision-makers to exchange knowledge in a confidential setting in extraordinary locations of Hamburg, around the harbor – and on the water.
“The idea for Portside Game Assembly was born out of conversations with studio heads and managers from Hamburg and around Europe. Anyone navigating an indie studio through the games market benefits greatly from exchanging learnings with other decision-makers facing similar challenges. With a curated guest list and a focus on impulse talks and roundtables, PSGA will offer studio leads contacts and discussions which are highly relevant to their work and current developments in the industry,” explains Margarete Schneider, Project Manager at Gamecity Hamburg.
“The heart of PSGA is the conference, which will be held on a ship sailing through the Hamburg harbor and to which we welcome attendees from all over Europe and beyond. The conference will be complemented by a networking brunch and two evening events, which invite PSGA participants to meet the vibrant and diverse Hamburg games scene,” adds Dennis Schoubye, Head of Gamecity Hamburg.
The conference program for decision-makers at game studios
On June 27, 2025, the first Portside Game Assembly will kick off with a networking brunch.
Afterwards, the studio managers and decision makers will enter the conference ship, which offers three decks for keynote speeches, roundtables and networking, including a cruise through the famous Hamburg harbor.
Studio managers and decision-makers from the following studios are already attending:
- bippinbits (Dome Keeper, PVKK: Planetenverteidigungskanonenkommandant) / Germany
- Ghost Ship Publishing (Deep Rock Galactic) / Denmark
- Indoor Astronaut (Unrailed 1 & 2) / Switzerland
- Landfall Games (Content Warning, Totally Accurate Battle Simulator) / Sweden
- mooneye studios (Lost Ember) / Germany
- Maschinen-Mensch (Curious Expedition 1 & 2, Mother Machine, Codecks) / Germany
- Overhype Studios (Battle Brothers, Menace) / Germany
- Rockfish Games (Everspace 1 & 2) / Germany
- Torpor Games (Suzerain) / Germany
Leads and executives from established indie game studios can register to take part in the Portside Game Assembly via our registration form.
Networking events as part of the Portside Game Assembly
The evening closing event “Games Industry Party” brings conference guests and other members of the games industry together for networking with cool drinks and snacks. Tickets for the Indie Networking Brunch and the Games Industry Party are available separately for non-conference attendees and will go on sale at a later time.
On the evening before, June 26, 2025, there will be an “Opening Mixer” with a panoramic view over Hamburg’s famous St. Pauli district in the Astra Tower, at Bytro Labs office. Portside Game Assembly participants and contacts from the games industry in Hamburg will be invited.
Registration for studios and participants
The conference itself is aimed exclusively at studio managers and decision-makers from internationally successful indie game studios. To enable a curated selection of participants, there will be no direct ticket sales, but studios can register for participation here: registration form.
The conference ticket includes the Opening Mixer event the evening before, access to the Networking Brunch, the main Conference and the Games Industry Party for a total of 189 euros.
Conferences in Europe
The iGaming Conference Boom: A Catalyst for Industry Growth or Event Overload?
As the iGaming industry rapidly expands, so too has the frequency of events, summits, and conferences held worldwide. While some within the industry have expressed concerns over the seemingly endless cycle of iGaming conferences, many organizers are now strategically responding by integrating multiple industry sectors into single events. This shift could mark a new era where iGaming conferences are not just more numerous but also more impactful, driving sustained growth and collaboration across the industry.
An Industry on the Rise
The iGaming sector has seen phenomenal growth in recent years, with new regions regulating online gaming, an influx of advanced technology, and changing consumer behaviors. Conferences are a direct reflection of this growth. In response to an industry that is evolving at breakneck speed, these gatherings allow professionals to stay informed, network, and showcase innovations in a competitive, fast-paced market. According to recent reports, 2024 has maintained a similarly robust lineup of conferences as seen in 2023, indicating a steady demand for these industry forums.
Consolidation: Bringing Multiple Industries Together
One of the biggest shifts in recent years has been the move towards event consolidation. Instead of organizing niche, standalone conferences, major event organizers are combining multiple related industries under one roof. For example, some organizers have extended their conferences to cover related fields such as emerging technologies, fintech, and affiliate marketing. This integrated approach creates a unique space for professionals across interconnected sectors to gather, learn, and share insights. This evolution aims to streamline event schedules while providing a more holistic experience for attendees.
Consistency in the Number of Conferences
While some expected the number of iGaming events to decrease in 2024 as the industry reaches a more mature stage, the calendar has remained steady with a full slate of global conferences. Sources highlight extensive lists of major iGaming conferences for the year, covering multiple regions and themes, from regulatory updates to technological advances and new market opportunities. This consistency signals that the demand for these conferences remains high, suggesting that attendees continue to find value in them as essential business and networking platforms.
Why More Conferences Might Actually Be Beneficial
The prevalence of iGaming conferences can be viewed positively when considering the growth trajectory of the industry. These events provide valuable exposure for startups, facilitate knowledge sharing, and foster collaborations that might not happen otherwise. For industry veterans, they’re an opportunity to reconnect, reassess strategies, and stay informed about the latest trends. For newcomers, conferences offer a way into the industry through educational sessions, networking, and visibility.
Furthermore, the diversity in conference topics allows professionals to choose events that best align with their interests or expertise. The range of events caters to everyone from affiliate marketers and game developers to regulators and financial specialists. The right conference can provide insight into specific challenges or growth areas, helping companies refine their strategies.
Balancing Act: Growth Without Saturation
While it’s clear that iGaming conferences play a crucial role in the industry, there’s an argument to be made for balancing quantity with quality. Some attendees feel that with too many events, resources and attention can become stretched thin. To counteract this, organizers who offer integrated, multi-industry conferences are not only addressing the issue of event overload but are also creating more comprehensive forums that offer greater value and insight. A well-curated, diverse conference can draw higher-quality attendance and provide a richer experience for those participating.
Conclusion
The iGaming conference landscape in 2024 reflects an industry that continues to expand, innovate, and adapt to the demands of a global, interconnected world. While the sheer number of conferences may be daunting to some, the strategic consolidation of industries within these events speaks to a forward-thinking approach by organizers. The trend toward integrated, multi-focus conferences provides an opportunity for even greater collaboration, allowing the industry to continue thriving. As long as these events evolve to meet the needs of their audiences, the iGaming industry stands to benefit immensely from its vibrant and active conference ecosystem.
Conferences in Europe
Aviatrix approved for Sweden take-off
Award-winning crash game Aviatrix has been certified and licensed in Sweden, as it continues its tour of major, regulated European jurisdictions.
As well as being certified, Aviatrix has been granted a B2B licence from the Swedish regulator Spelinspektionen, meaning it can now provide the game to licensed operators in the country.
Anastasia Rimskaya, Chief Account Officer at Aviatrix, said: “We’ve been busy over the last few months gaining the relevant licences and certifications to bring Aviatrix to regulated markets across Europe. Sweden was always a high priority. We know players there appreciate games that provide something a little different, and we’re always looking to innovate. We can’t wait to see players in the country enjoying Aviatrix.”
During Q2 2024, Swedish online gaming revenues reached almost 400 million euros, the highest quarter since records began. The market has quickly become one of the most appealing in Europe.
Operators in Sweden looking to find an edge will now be able to turn to Aviatrix, a unique product that combines a traditional crash game with innovative NFT mechanics.
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