BtoBet Press Releases
The new landscape for Betting on Football

BtoBet’s CEO, Kostandina Zafirovska was recently part of the Supplier CEO panel during the Betting on Football 2017 event in London at Stamford Bridge organized by SBC News.
“Why Football betting is so central” is one of the aspects discussed by BtoBet in its recent industry report.
The media exposure, glamour, money and accessibility involved in football has turned it into the most popular sport in the world. It stimulates the fans to want to get involved and this is particularly evident in the betting realm where technology and marketing have combined to provide unique wagering opportunities.
BtoBet’s vision on the current landscape of betting on football and on what the future holds for operators, suppliers and consumers is explained in the dedicated white paper airing topics such as:
- Football popularity and betting opportunity
- Where next with sports-betting and in-play?
- Enabling technology, removing barriers to consumer understanding
- Far-sighted gaming software provider to avoid risks and conflicts.
To discover more, download the report at this link.
The leading companies involved in the discussions in London agreed on how online and mobile betting are becoming very challenging in the igaming business and how technology is playing a key role in the football betting industry.
Commenting on the conference, Kostandina Zafirovska highlighted:
“Today’s bettors are ever more demanding and are now cross-channel users. The key is to have the right tools available to, first, collect the data and second, transform the raw stats into actionable information about a player. It means an operator can provide a tailor-made offer and a satisfying gaming experience, regardless of the channel that a player is using to arrive at the product offering. The Artificial Intelligence plays a central role in this process.”
-
Interviews5 days ago
Why crash has become big business for operators and suppliers
-
Asia4 days ago
BETBY TRIUMPHS AT SiGMA ASIA MANILA, WINNING BEST ESPORTS PROVIDER AWARD
-
Latest News5 days ago
Veikkaus Enters into Long-term Partnership with Jokerit
-
Balkans5 days ago
Evoplay partners with Palms Bet to strengthen Bulgarian presence
-
Compliance Updates5 days ago
Lukashenko Says Gambling Establishments Should Introduce Moratorium on Gaming in Debt
-
Interviews4 days ago
Bet Builder Q&A w/Abelson Sports’ CBO Jeevan Jeyaratnam
-
Conferences in Europe4 days ago
WiseGaming ready to showcase agile platform at SBC Malta
-
Latest News5 days ago
Altenar goes live in the Netherlands with Starcasino