Playtech BGT Sports to unveil exciting SSBT service ahead of new football season

Playtech BGT Sports (PBS), the leading provider of omni-channel sports betting solutions, has ramped up its Self-Service Betting Terminal (SSBT) offering just days before the new football season kicks off.

PBS has delivered significant growth for customers via its terminals in the last 12 months, and the new campaign will witness the launch of a new goalscorer coupon, as well as Asian handicap betting for the first time, with both products set to greatly improve coupon building for customers.

The goalscorer coupon will highlight a list of likely scorers across multiple popular matches, following recent statistics suggesting anytime scorer betting is now outstripping first scorer bets by almost three to one.

Its Asian handicap offering will let customers take advantage of more flexible and competitive two-way total goal and handicap lines across major football leagues. These will be maximised on the terminal’s immersive 22” screens.

Playtech BGT Sports to unveil exciting SSBT service ahead of new football season, John Pettit, Playtech BGT Sport’s UK, Ireland, Asia and Australia Managing Director, said: “High street bookies are facing their fair share of challenges, but the progress and increased profitability of SSBTs has been very positive, as they are successfully providing the choice and ease-of-use that today’s customers demand.

“Our SSBTs help our operator partners drive incremental revenues and we’re confident that our enhanced product range, new coupons, and greater functionality will help that further.”

PBS will present an even more diverse football offering this season, with pre-match and in-play betting available across close to 1,000 competitions in more than 120 countries available on its SSBTs, with the majority of these markets unique to terminals within the retail space.

This will enable operators to drive greater incremental revenue this season, with little cannibalisation of their over-the-counter offering.

In-play customers will also see an improved service, with a greater range of matches present across hundreds of recently-installed terminals in prime position for TV coverage.

For more information on this press please or to arrange an interview with John Pettit contact Square in the Air on 0203 586 8272 or [email protected]

About Playtech

Playtech is a market leader in the gambling and financial trading industries. Founded in 1999 and listed on the Main Market of the London Stock Exchange, Playtech has more than 5,000 employees in 17 countries.

Playtech is the gambling industry’s leading software and services supplier with more than 140 licensees globally, including many of the world’s leading regulated online, retail and mobile operators, land-based casino groups, government sponsored entities such as lotteries, and new entrants opening operations in newly-regulated markets. Its business intelligence-driven gambling software offering includes casino, live casino, bingo, poker and sports betting.

It is the pioneer of omni-channel gambling which, through Playtech ONE, offers operators and their customers, a seamless, anytime, anywhere experience across any product, any channel (online, mobile, retail) and any device using a single account and single wallet. It provides marketing expertise, sophisticated CRM solutions and other services for operators seeking a full turnkey solution.

Playtech BGT Sports was created in 2016, following the acquisition of Best Gaming Technology and integration of other Playtech businesses into one sports division. Founded in 2005, BGT has been at the forefront of retail technology in the betting and gaming industry ever since. Its self-service betting terminals provide an automated wagering experience to customers in a variety of countries around the world. The terminals deliver a comprehensive variety of broadcast, data, and pricing models that are flexible enough to allow Playtech BGT Sports’ many operator partners to integrate their own pricing feeds and liability management practices into the system. Playtech BGT Sports offers products and services across both land-based and digital platforms and has a global footprint spanning four continents and multiple languages. For more information about Playtech BGT Sports please visit www.best-gaming.com

Playtech’s Financials division operates both on a B2C and B2B basis. Its B2C focused offering is an established and growing online CFDs broker, operating the brand markets.com. Its B2B offering includes the division’s proprietary trading platform, CRM and back-office systems, as well as its liquidity technology platform which provides retail brokers with multi-asset execution, prime brokerage services, liquidity and complementary risk management tools.