Industry News
A stupid gamble on evil machines
The government’s failure to clamp down on fixed-odds betting terminals must be down to stupidity or corruption and I’m not sure which of those I hope it is.
Which is better? Idiots or crooks? It would make a good parlour game.
It’s possible that I’ve spent more time among sick gamblers than you have (and if that’s not the case, we probably know each other). But if you’ve popped into a friendly high street bookmaker’s any time in the last 10 years, to bet on the FA Cup final or get some change for the parking meter, then you’ll have seen a “FOBT”.
A FOBT is a sort of glorified fruit machine with a choice of games (roulette, virtual sport, novelties) and a massive possible loss rate. The biggest difference between the old fruities and these devices, waved through by the Blair government of 2001, is that you can lose £500 a minute on a FOBT.
And people do.
How many times, in the year ending September 2016, do you think somebody lost more than £1,000 on one of these machines?
Have a think. We aren’t talking about rich people, glitzy casinos or friends having a big night out. We’re talking about people on their own, playing the slots on regular, trafficky, local streets. Poor people. Bored people. Sometimes desperate, sometimes ill. Lonely old men. Women with their babies locked in the car outside. The average national wage is about £25,000. How many times, over a year, do you think £1,000 or more was lost in a single gambling session, on a local high street, in these circumstances?
No. You’re wrong.
I mean, for fuck’s sake.
Let me confess: I myself have, often, lost more than £1,000 in a single gambling session. But when I’m losing £500 a minute, this is what I’m getting:
A high-end Las Vegas casino has sent a limousine to collect me from the airport. I’ve got a complimentary hotel room with a view of the iconic Vegas Strip. I’ve got free meals, free cocktails and a cabana (a sort of shady little house with loungers and a drinks cabinet) by a luxurious swimming pool.
This doesn’t make me clever. It makes me a mug. This is what casinos give you if they think you can afford to lose the money. But your man down the Kilburn High Road, losing at the exact same rate because he’s depressed, lost, stuck, sad and has nowhere else to be, gets the square root of sod all. He gets monotony, shame and kicked out at 10pm.
This guy (or girl) hasn’t opted in consciously. They never meant to get involved for those hours or play for those sums. They didn’t join a casino, they wandered into the bookies: outlets once considered cheery and welcome on British high streets because betting on horses is traditional, fun and, to a great extent, social. But in 2001, a black hole was unrolled in the middle of them. FOBTs are demons, succubi, squatting between the chemist and the bus stop like a pile of heroin on a cheese trolley.
UK city dwellers complain that there are now dozens of bookies in their nearest shopping street where there used to be one. But most don’t know why that is.
It’s because the government capped the number of FOBTs at four per shop. But these things are free money to their owners. Punters lose and lose and lose. And when they disappear, or kill themselves, or their child is taken into care and they start self-medicating with drugs instead, someone else steps blindly up to feed the monster. So, if you’re only allowed four per shop, open more shops!
What optimistic fool, no doubt some well-meaning MP or civil servant, thought up that “four max” rule? Did you think you were smarter than the bookies, love? We’ve all been there. That’s the fast route to eating cat food out of the tin.
But the latest government move can’t be about optimism. Everyone was expecting the betting cap (or possible loss) on these machines to be slashed. Labour and the Lib Dems went into the election actively promising it; the Tories hadn’t yet committed, but John Whittingdale warned the Association of British Bookmakers: “I can’t say I would be surprised if there are quite radical measures produced… You should brace yourself.”
And then, last week, Philip Hammond decided there would actually be no curb at all – because, according to a Whitehall source in the Daily Mail, the attendant loss of tax revenues would be “financially crippling”.
Is this bent or just stupid? The shops pay 25% duty on FOBTs (it’s much cheaper for them than horseracing). In return, we get an expensive rise in crime, theft and embezzlement, family breakdown, costly court proceedings and criminal damage as the machines are often smashed up. Meanwhile, many FOBT addicts are on welfare, so 100% of the money they put into the machines goes out of the Treasury and 25% comes back. Well done everybody.
Let’s say it’s not bent. The lobbying and hospitality for MPs is massive and rising, but I’d hate to suggest any impropriety. So that suggests a moronic misunderstanding of the true maths in play.
The argument is not being had on moral grounds. If our government said they were libertarians, planning to decriminalise all drugs and abolish income tax alongside this invitation to go skint in 10 minutes at teatime in the shop next to Tesco, we could have an interesting debate. We could weigh up that freedom against the depression and suicide, the abandoned children and associated crime, and really challenge ourselves.
But they argue this situation is financially profitable for us, as a nation? They think we make money from it? Jesus. That’s their understanding of economics? As professional gamblers say about chumps: I’d like to be locked up with them.
The above article written by Victoria Coren Mitchell, first appeared on The Guardian.
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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