Fantasy Sports
Sportradar seals Comunio fantasy sports partnership
One of the leading providers of fantasy sport across Europe, Comunio, has kicked off its pre-season build up by signing a transfer deal that will see Sportradar power their player performance scores across the top European leagues starting this summer.
Comunio provides fantasy football leagues based on ten of the top European competitions, including the UEFA Champions League, the top two divisions in Spain and Germany, as well as the top leagues in France, Italy, England, Portugal and Turkey. Fans from a range of European countries, including Spain, Germany, England and France can enjoy assembling fantasy teams from across any of these ten competitions and testing their expertise.
When the 2017-2018 season kicks off, those player performance scores will be based on Sportradar’s Player Performance Index. This Index, which is just one solution in Sportradar’s suite of Premium Soccer products, marries a whole new level of performance data collection across the most important competitions in Europe with a sophisticated, in-house developed objective algorithm that crunches and weights all of those data points to generate an incredibly accurate performance score.
Speaking about the tie-up, Comunio CEO Fabian Loschek said: “The members of our fantasy football sites across Europe are some of the most passionate, knowledgable and discerning football lovers there are. Some spend a lot of time and energy researching and weighing up their line ups. We love and share that level of dedication. That is what drove this deal. We wanted to provide a level of performance data and analysis that would match the attention to detail of our users. Sportradar’s Premium Soccer is a game changer that records over 100 types of microevents per match, evaluates their quality, weights their overall importance and then uses a sensitive algorithm to generate a deeper piece of analysis. I can’t wait for the season to kick off and our thousands of users to experience a whole new level of engagement in the leagues they follow and love”.
Sportradar’s Digital Sport head of Business Development James Heneghan added: “In a summer of big signings, this, for us, is a hugely important one. Comunio’s faith in our product, our processes and our attention to detail is a powerful endorsement for us as we know how demanding they are on behalf of their users. At Sportradar, we challenged ourselves to look deeper into performance to provide scores and other data-driven solutions that really provide a more complete picture. Fans nowadays want a level of engagement and insight that was impossible just years ago, but we are proud to meet and exceed that demand with our Premium Soccer offering and our partnership with Comunio”.
About Comunio
Create and manage your own unique team from across ten of Europe’s biggest football competitions and create a virtual league with your friends. More information can be found on www.comunio.com
Asia
Jade Group Expands its Presence Across Asia as Jade Fantasy Cricket Hits Sri Lanka
Sri Lanka’s cricket fervor has reached new heights with the launch of Jade Fantasy Cricket, an innovative platform that promises cricket enthusiasts an exhilarating experience like never before. Breaking barriers and setting new standards, Jade Fantasy Cricket brings the thrill of the game to the fingertips of millions across the island nation.
Gone are the days of merely cheering from the stands or living vicariously through televised matches. Now, ardent fans can immerse themselves in the world of cricket like never before, thanks to the revolutionary Jade Fantasy Cricket platform.
With just a few clicks on the website or the user-friendly Jade Fantasy Android Application, cricket aficionados can now craft their dream teams, strategize their plays, and compete against fellow enthusiasts for exciting cash prizes. It’s a game-changer for those who eat, sleep and breathe cricket.
“Jade Fantasy Cricket is not just another gaming platform; it’s a celebration of the sport that unites us all. We wanted to bring the thrill of cricket closer to home, allowing fans to engage with the game in ways they never thought possible,” Mr. Joe Pisano, CEO of Jade Group, said.
What sets Jade Fantasy Cricket apart is its commitment to user security and responsible gaming. The platform boasts robust KYC verification and authentication processes, ensuring the safety and security of every user.
Moreover, to prevent overindulgence and promote responsible gaming, Jade Fantasy Cricket offers advanced features like user limits, empowering users to enjoy the game responsibly.
But the excitement doesn’t stop there. Jade Fantasy Cricket offers more than just cash prizes. Daily bonuses, free practice games and the opportunity to bring fantasy dream teams to life await participants at every turn. It’s not just a game; it’s an experience designed to delight and inspire.
“We believe in fostering a community where cricket enthusiasts can come together, showcase their skills, and revel in the joy of the game. Our platform is more than just a means to win prizes; it’s a testament to the passion and spirit of cricket,” Mr. Pisano remarked.
As Jade Fantasy Cricket takes Sri Lanka by storm, it’s clear that the love for the sport knows no bounds. With an unparalleled gaming experience and the promise of unforgettable moments, Jade Fantasy Cricket is poised to become the ultimate destination for cricket enthusiasts nationwide.
Fantasy Sports
Fantasy becomes reality for bet365 and Scout Gaming
bet365 has launched an exclusive new fantasy football game in partnership with Scout Gaming Group ahead of the 2023/24 Premier League season.
The free-to-play game is live now, with plenty of time for all new and eligible bet365 customers to register and select their squads. Managers are able to select their teams at any time, and continue to make changes right up until the first game of the Premier League season, when Burnley host Manchester City on Friday, August 11th.
The bet365 Fantasy Game boasts a huge prize pool for those leading managers who are still challenging at the top of the leaderboard come the end of the season. A staggering £500,000 is available for the top 10,000 ranking users, with the outright winner guaranteed the £50,000 top prize.
This is further enhanced with the addition of an extra £65,000 in monthly prizes for the top 1,000 ranking managers each month.
Within days of the game launching over 20,000 individual managers had already registered and selected their provisional teams. Both bet365 and SGG are thrilled by the early uptake, and expect many thousands more to have their squads assembled by the first Premier League game on August 11th
The game includes many unique features, which have been developed collaboratively by Scout Gaming Group and its partners. Fantasy football plays an integral role in every match day for players around the world, and by enhancing the player experience on bet365, both brands are bidding to increase engagement and enjoyment of the product.
A bet365 spokesperson said:
“The partnership with SGG has provided bet365 with an excellent, multi-country fantasy product, and we’re delighted to deliver a season-long fantasy football game to our customers.
“We’re excited to see how the season develops and which managers can land the monthly and outright cash prizes.”
Araz Heydariyehzadeh, Chief Commercial Officer at Scout Gaming Group said:
“We’re incredibly proud to have collaborated with bet365 on a game of this magnitude and quality. The support from numerous teams at bet365 has been outstanding throughout and continues to grow.
“Free-to-play games can be highly effective as part of a structured conversion strategy, and with Fantasy games proven ability to retain users and drive extra yields from sportsbook customers, we are very excited about the potential outcome and performance of the project.”
Fantasy Sports
ESPN Launches New Fantasy Football Creative Campaign
ESPN returns its Fantasy Football campaign ahead of the 2023 NFL season with new creative dedicated to the mantra, Only in Fantasy. Only on ESPN. The campaign – which runs July 17 to September 10 on ESPN platforms – features three new spots: Delivery, Commish and Steve.
“ESPN Fantasy Football creates connections and builds communities. In this campaign, we remind fans to continue playing ESPN Fantasy Football because it is the ultimate equalizer between people, and can help get you out of awkward situations. We’re excited to launch the campaign and get our millions of players ready for the upcoming season,” said Seth Ader, Vice President of Brand Marketing at ESPN.
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