SB&G partners with SBTech for rollout in key German market

Sky Betting & Gaming has announced that it has partnered with SBTech, which will supply the operator with a full sportsbook platform in Germany.

The company will utilise SBTech’s award-winning betting platform, complete with pricing, trading and risk management services. The deal includes the provision of CRM, payments, reporting and automated bonusing tools.

Sky Bet’s German customers will benefit from localised products, content and payment methods, and will also be able to take advantage of SBTech’s innovative betting features, including flexible cash out, enhanced accumulators and price boosts.

Jochen Weiner, MD of Sky Bet Deutschland, said: “Our growth strategy is focused on agility and technological innovation and as such, SBTech was a natural choice as our sportsbook and platform provider.”

Richard Carter, CEO of SBTech, commented: “The deal with Sky Bet consolidates our position as the market-leading provider of sportsbook and platform solutions for premium operators worldwide. I’m particularly looking forward to overseeing close collaboration between our teams. Innovation is at the core of both of our organisations, and together we can push the boundaries of the sports betting industry, providing new products to customers in a wide range of territories.”