TAG Media adds Paid Social department

TAG Media, the leading iGaming marketing & business development consultancy, has launched a new Paid Social department to assist betting and gaming operators in strategic planning, media buying and campaign analysis across social media channels.

Tom Schurch, Head of Paid Social at TAG Media, explains what the department will bring to the iGaming industry: “We aim to provide market-leading social media marketing services to compliment TAG Media’s existing service offering. Alongside the strong experience the team has in campaign strategy, buying and reporting, we will be offering exclusive products designed to specifically engage the iGaming industry’s target demographic to really put our clients ahead of their competition when it comes to user acquisition, retention, branding or a combination across social media”.

Tom Galanis, Director at TAG Media, added: “With 1 in every 3 online minutes spent on social media, adding paid social media marketing to our growing consultancy business is a natural step and one we feel will bring exceptional value to existing and prospective clients and partners, from operator to affiliate. Tom brings strong expertise and will assist operator and affiliate clients in achieving results and guiding them through the ever increasing compliance minefield that social media channels is throwing up.”

TAG Media will be on hand throughout the autumn’s conference circuit to discuss its services, including Paid Social, beginning with G2E Las Vegas from October 2^nd– October 5^th before attending the Totally Gaming Summit in Tallinn, the Berlin Affiliate Conference and Malta’s SiGMA conference.

About TAG Media

TAG Media is an iGaming Affiliate Marketing & Business Development Consultancy providing market leading consultancy services to grow the iGaming market, and specifically, our clients’ positions within it.

TAG Media is supported by carefully selected partners who work alongside our teams to ensure clients have access to a full range of industry-leading, state-of-the-art marketing services and products to build a market position that holds true with client strategy and business goals.