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IWG pens Pariplay partnership

George Miller

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IWG partners PariPlay
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IWG – the award-winning supplier of online, instant win games – has reached an agreement to deliver its complete product portfolio to igaming aggregator Pariplay.

 

Under the agreement, IWG’s instant win titles will be distributed to Tier 1 operators through Pariplay’s FUSION content aggregator network.

Following a simple RGS integration, blockbuster titles including Cash Buster and Slingo will now be available to Pariplay clients such as GVC Holdings, Jumpman Gaming and the 888 Bingo network.

Rhydian Fisher, CEO at IWG, said: “The popularity of instant win games continues to go from strength to strength, with operators taking a keen interest in the vertical. This latest agreement opens up the opportunity for more firms than ever before to take up our games. It’s been a pleasure working alongside such an agile and nimble technology provider as Pariplay. We’ve been impressed by the ease and speed of integration into its FUSION RGS.

Adrian Bailey, General Manager at Pariplay, added: “As the number one provider to private lotteries, and supporting our strategic objective of leading the aggregator segment, IWG’s content is the perfect fit for our portfolio. We’re sure IWG’s highly-engaging games, which includes a range of exclusives for us at Pariplay, will prove to be an instant hit for our players.

IWG started to offer its services to commercial brands and platforms in the wider online gaming industry in late 2016 and the supplier’s instant win titles are live with Mecca Bingo and across GVC’s B2C brands.

Industry News

Microgaming Signs Distribution Agreement with Neko Games

Niji Narayan

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Microgaming Signs Distribution Agreement with Neko Games
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Microgaming has signed an exclusive distribution agreement with game design and development studio, Neko Games.

The studio’s Super Showball video bingo game is live on Microgaming’s content aggregation platform from 26 May 2020, joining hundreds of new games being added throughout the year by the supplier’s diverse roster of exclusive independent studios and content partners.

“Video bingo games are particularly popular in LATAM, and the team at Neko Games have done a tremendous job with their debut title, Super Showball. We are pleased to welcome the studio to our content aggregation platform and look forward to working with them on further diversifying our portfolio for Microgaming customers worldwide,” Leon Thomas, Commercial Director of Microgaming, said.

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Industry News

Bertrand Méheut Steps Down as President of PMU

Niji Narayan

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Bertrand Méheut Steps Down as President of PMU
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Bertrand Méheut has stepped down from his position as president of the French sports and horse racing betting operator Pari-Mutuel Urbain (PMU).

“Bertrand Méheut left his job in order to be able to devote himself fully to his personal commitments and other professional projects,” according to the press release by the PMU.

Méheut, who previously served as the President of Canal+, has been President of PMU since 2018. His successor will be appointed in the general meeting which will be held on June 9.

Even if he had no executive duties within the PMU, the departure of Bertrand Méheut challenges in this period of major turbulence for the operator.

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Compliance Updates

G2 Esports Partners with Brandgenuity to Expand Global Licensing Efforts

Niji Narayan

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G2 Esports Partners with Brandgenuity to Expand Global Licensing Efforts
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G2 Esports has partnered with Brandgenuity to strategically expand its global licensing efforts. Brandgenuity is a leading global independent brand licensing agency headquartered in New York.

“G2 is building a lifestyle and entertainment empire. We have designed and developed streetwear-inspired collections and merchandise that sell out almost instantly thanks to the #G2ARMY and we want to continue to bring our fans merchandise that makes them proud to rep G2. The Brandgenuity team demonstrated that they understood both our brand and our dedication to entertain at all costs and we know they will propel us forward in our global licensing efforts,” Carlos “ocelote” Rodriguez, Founder and CEO of G2 Esports, said.

“We are thrilled to be working with G2 Esports, who are one of the most dominant teams in the world, and the undisputed leaders in fan engagement and world-class entertainment. This brand has everything we look for to build a great licensing program; double-digit growth trajectory, a distinctive personality and truly passionate fans,” Teri Niadna, Managing Director of Brandgenuity Europe, said.

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