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Gambling adverts are in 95% of TV matches
Some 95% of TV advertising breaks during live UK football matches feature at least one gambling advert, the Victoria Derbyshire show has found.
One in five of the commercials broadcast across 25 matches were for betting firms, rising to more than one in three in some games.
The government is considering whether new restrictions are needed, with a report expected as early as this week.
The industry says the adverts have “limited impact” on gambling rates.
Under an agreement with the industry commercials can only be shown after the 21:00 watershed except in live sporting events.
The research looked at 25 games involving British teams broadcast this season, from the build-up through to the post-match chat on BT Sport, Sky Sports and ITV.
In these matches there was a total of 1,324 commercials and sponsorship indents, and of these, 272 were for gambling.
For some games the rate of gambling adverts was even higher – in Everton’s match against Apollon Limassol on 28 September on BT Sport, 40% of the adverts and sponsorship indents were for betting, with 18 adverts for five firms.
In Sky Sports’ coverage of Scotland’s 3-0 defeat by Slovakia on 11 October, 37% of the commercials were betting-related, with 19 gambling adverts for eight different firms.
In 2007, the then Labour government relaxed the rules around gambling advertising, letting high street and online betting firms show TV commercials for the first time.
In 2016, betting firms spent £150m a year on TV adverts. A single advert for Premiership football is thought to cost about £35,000.
Matt Zarb-Cousin, from the Campaign for Fairer Gambling, said: “We are concerned about the effects of children and young people being exposed to gambling advertising due to the pre-watershed exemption for live sporting events. The government has an opportunity to address this in the forthcoming review.“
Earlier this year, Australia banned all gambling adverts in live sport before the watershed, while Belgium has recently done the same.
Last month, the Local Government Association called for greater restrictions. It said it was concerned the volume of gambling advertising was undermining the government’s aim for socially responsible growth in the sector.
It highlighted that the adverts in live matches were screened to millions of viewers including children, while half of Premier League and Championship football teams were sponsored by betting companies.
A recent study by Goldsmiths University found more than 250 separate gaming adverts on screen during the BBC’s Match of the Day programme. These were mostly on shirts, hoardings and post-match interviews.
Greater restrictions on advertising are expected in a major review of the sector, which could be released by the Department for Digital, Culture, Media and Sport this week or early next month.
The government said it “expects the gambling sector to protect players”, but added “clearly more work is needed”.
Clive Hawkswood, chief executive of the Remote Gambling Association, which represents the online gambling industry, said the evidence on the effect of the adverts was “far from conclusive”.
“The reality is, gambling is normalised in this society and if you look at why, it was probably the introduction of the National Lottery, it changed the perception,” he said.
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Kambi Group plc repurchase of shares during 6 November – 12 November 2024
Kambi Group plc (“Kambi”) has during the period 6 November to 12 November 2024 (the “Buyback Period”) repurchased a total of 54,000 ordinary B shares (ISIN: MT0000780107) as part of the share buyback programme, within the mandate approved at the Extraordinary General Meeting on 20 June 2024 (the “Programme”).
The objective of the Programme is to achieve added value for Kambi´s shareholders and to give the Board increased flexibility with Kambi´s capital structure by reducing the capital. The Programme is being carried out in accordance with the Maltese Companies Act, EU Market Abuse Regulation No 596/2014 (“MAR”) and other applicable rules.
From the beginning of the Programme, which started on 6 November, until and including 12 November 2024, Kambi has repurchased a total of 54,000 ordinary B shares at a volume-weighted average price of 111.87 SEK per share.
During the Buyback Period, Kambi has repurchased shares as follows:
Date | Aggregated daily volume (number of ordinary B shares) |
Weighted average share price per day (SEK) |
Total daily transaction value (SEK) |
6 November 2024 | 14,000 | 117.27 | 1,641,822 |
7 November 2024 | 10,000 | 115.17 | 1,151,709 |
8 November 2024 | 10,000 | 110.08 | 1,100,826 |
11 November 2024 | 10,000 | 107.82 | 1,078,240 |
12 November 2024 | 10,000 | 106.81 | 1,068,130 |
All acquisitions have been carried out on Nasdaq First North Growth Market in Stockholm by Carnegie Investment Bank AB on behalf of Kambi. Following the acquisitions and as of 12 November 2024, Kambi’s holding of its own shares amounted to 1,428,678 and the total number of issued shares in Kambi is 31,278,297 ordinary B shares. Under the Programme Kambi is authorised to repurchase a maximum of 3,127,830 ordinary B shares, up to a maximum amount of €12.0 million.
A full breakdown of all transactions carried out during the Buyback Period is attached to this announcement.
Information on the Programme is available on Kambi’s website, kambi.com/investors/share-information/
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Zillion Games launches Storm Fruits 2
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Growe Partners Named Best Affiliate Program. Once Again.
Growe Partners, an affiliate program, which has skyrocketed its performance in the iGaming industry in just a year, has received yet another recognition as the Best Affiliate Program at the SiGMA Europe Awards 2024.
The ceremony took place in Valletta, Malta on Nov, 12th, and the victory was achieved through a combination of public votes on the award page and evaluations by a distinguished jury panel.
In just a year Growe Partners has rightfully reserved a place amongst industry leaders, who have been in the game for a lot longer, and as they say themselves — they are not going anywhere. Today Growe Partners is a network with over 32 thousand partners, operating in more than 10 locations worldwide.
“This achievement reflects our commitment to investing in our people, our partners, our ideas, and continuously implementing new innovative approaches. We are proud of the strong team we have built, which is always on the lookout for ways to develop and better themselves. And whose dedication resulted in this victory.
With winning this award we would like to once again emphasize that everything is possible in our industry if you set the right goal and work hard for it.” , — commented Dima Mariievskyi, Head of Growe Partners.
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