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eSports

Is it Time to invest in eSports?

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Is it Time to invest in eSports?
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eSports is no longer the future, it’s the present.

 

The competitive gaming industry is on the cusp of becoming a mainstream attraction and investors everywhere are clamoring to get in on the action before it really takes off. More and more people are playing video games and more and more people are watching the very best gamers do their thing for potentially huge sums of money. So, is now the right time to put your money into eSports?

Growth

Not much is certain in sports. A missed free-throw or a poor pass could cost a game, a tournament and inevitably a whole lot of money. There are so many variables on the field which is why most of the money is made off it. One thing which is certain is popularity. People love sport and it seems that that love is extending to a relatively new area of the sector: eSports.

The idea of people playing video games for millions of dollars was a laughable concept just a few years ago but things have changed. Back in 2011, the worldwide value of the eSports market was estimated to have been less than $100 million. By 2019, that will top $1 billion and by 2022, will surpass $2 billion.

League of Legends and Counter-Strike: Global Offensive are the two biggest titles in the eSports world right now. In March, a Counter Strike event known as ESL attracted 100,000 visitors in person and over one million people tuned in to watch the final on an internet live stream. A number of other tournaments regularly have a seven-figure grand prize.

It’s not limited to those two titles. EA’s FIFA series attracts crowds and there are plans for a new North American basketball eSports league based on Take-Two Interactive’s NBA 2K series. Famed games designer, Blizzard is also getting in on the action with their popular first-person shooter Overwatch. The Overwatch League is scheduled to begin next year, a worldwide league with teams from North America, Europe and Asia. Already, groups like Kraft and Kroenke Sports & Entertainment have purchased franchises in the competition.


Revenue streams

So why are they doing it? Well, many investors are viewing it as a chance to get in on the ground-floor of a potential new mass entertainment industry. That doesn’t happen very often and it offers both limitations and opportunities.

For owners, there is a need for diversification. Teams exist within teams and each organisation usually has several different sets of players on various platforms. As previously discussed, the larger titles like League of Legends and Counter-Strike hold tournaments with massive prize pots, this effectively allows some teams to support others within the same organisation.

This structure is good for things like merchandising – fans tend to stick to one team and follow them across various game titles – but it can pose its own challenges. Betting company Betway launched a partnership with popular Swedish eSports team, Ninjas in Pyjamas. It’s a successful agreement which worked well for both parties but the deal violated the rules set by League of Legends and was cancelled for that particular title. The partnership is still in place in some of the organisation’s other teams but be aware of the risk.

But sponsorship is just one source of revenue and this is hardly a traditional sector. Expect income from ticket sales and merchandising like any other sport but it will also come from streaming. The competitive gaming community has its own popular figures that regularly fetch in thousands of daily viewers when they stream their day-to-day games. Most North American players use Twitch, a service which was purchased by Amazon for $970 million way back in 2014.

Differences versus traditional sports

Competitive gaming is unlike any of the more traditional, popularised sports. It’s still in its infancy which means that prices are low. The best League of Legends players in the world are on salaries ranging from $500,000-$800,000. It’s a huge number to amateur gamers but a miniature one to other professional sports stars at the top of their respective fields.

ESports today is similar to the early days of other popular sports. Players are hardly tied down with teams forming and disbanding almost at will. There’s also a difference in the nature of the player base. The utilitarian nature of eSports means that players can come from any background providing they have a decent gaming computer and high-speed broadband. Reactions are crucial in most games so expect more players in their teens than their thirties.

Any investment made now would effectively be a way of laying the groundwork for the future. Some of the largest companies on the planet are doing just that and who can blame them? The growth of competitive gaming has been phenomenal in the last few years and it doesn’t show any signs of slowing. Sure, it carries the same risk as regular sports but now is as good a time as any to get investing in eSports and you don’t want to be one of the endless stories of people who missed the investment opportunity of their lives.

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eSports

WEC24: PUBG MOBILE Tournament Concludes with Outstanding Success

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The PUBG MOBILE tournament at WEC24 has officially wrapped up, delivering three days of competition that exceeded all expectations. With 10 out of 16 teams securing Chicken Dinners throughout the tournament, every map brought its own excitement, with the final rounds determining the champions and medal placements. We saw impressive viewership numbers with 776,454 unique viewers achieving 89,675 hours watched throughout the three days of competition.

On the competitive front, the Indonesian team set a WEC24 record by securing a Chicken Dinner with an astonishing 18 eliminations, packing a remarkable 28-point round. 

Turkey stepped up to claim the title of WEC24 PUBG MOBILE Champions, delivering a fierce, precise performance and seizing the trophy in the final maps, a true champions’ style victory.

Congratulations are also due to Ukraine, who came very close to securing the gold. Consistent and determined to win, they kept fans and their nation on edge until the final rounds, ultimately securing the silver medal. Brazil took home the bronze, showcasing exceptional talent and positioning themselves as strong contenders for future titles.

Igor Nedeski, Esports Manager at IESF, praised the athletes, the tournament’s success, and the ongoing collaboration with Tencent: “The PUBG MOBILE tournaments have been one of the highlights of WEC for years now, and our ongoing collaboration and support from Tencent has played a huge role in its success. Congratulations to the medalists and to all athletes participating for their remarkable WEC24 performance.”

Micah Li, Senior Esports Manager at Tencent,  “Congratulations to Turkey on becoming the WEC24 PUBG MOBILE Champions. We greatly value our partnership with IESF and the success we have achieved together over the years. We look forward to continuing this collaboration and delivering many more exceptional PUBG MOBILE tournaments in the future.”

With the PUBG MOBILE tournament concluded, IESF looks forward to further PUBG MOBILE competitions, as national teams from around the world improve year by year.

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eSports

Mortal cements his name as face of Indian gaming, wins ‘Content Creator of the Year’ at global Esports Awards 2024

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Naman Mathur, popularly known as Mortal, has added another feather to his illustrious cap by winning the coveted ‘Content Creator of the Year’ award at the Global Esports Awards 2024 Part 2 in Los Angeles on Friday. The grand ceremony saw Mortal triumph over globally renowned gamers like Tarik Celik, Ibai Llanos Garatea, and Marc ‘Caedrel’ Lamont, solidifying his stature as India’s biggest gamer.

Mortal’s groundbreaking victory marks a significant milestone not only in his personal journey but also for the Indian gaming community at large. The 27-year-old’s illustrious gaming career boasts numerous accolades, including championship titles in BMPS Season 1 (2022) and the PUBG Mobile Club Open (2019) as an esports athlete. He has amassed over 7 million subscribers on YouTube and more than 5.3 million followers on Instagram through his distinctive and impactful content, making him one of India’s most influential gaming personalities.

Speaking on this remarkable achievement, Naman Mathur aka Mortal, Co-founder, S8UL Esports, stated, “Winning this award is an incredible moment of pride, not just for me but for the entire Indian gaming and esports community. My journey began with a simple passion for gaming, and seeing that passion resonate with millions of people is truly humbling. I hope this achievement inspires more young gamers to chase their dreams and believe that they too can earn global recognition through dedication and hard work. I am deeply grateful to S8UL for being the backbone of my journey. This success is not mine alone- it belongs to every fan, every teammate, and every supporter who believed in me and in the potential of Indian esports.”

This was Mortal’s sixth consecutive nomination at the prestigious awards, a feat achieved by no other Indian gamer. Having been nominated for various categories over the years such as ‘Esports Mobile Player of the Year’, ‘Streamer of the Year’ and ‘Esports Personality of the Year’, Mortal’s victory in this edition is a testament to his immense contribution to growing the esports and gaming content ecosystem in India.

“This award holds a deeply personal meaning for me. Watching Mortal achieve this recognition feels like a shared victory- one that takes me back to where it all began. From the late nights to the sacrifices, every moment has led us here. Together, we’re not just creating history; we’re shaping the future of gaming and esports globally. A victory for him, a milestone for Indian esports!” said Animesh Agarwal aka 8Bit Thug, Co-founder, S8UL Esports.

The Esports Awards is the most prestigious night in esports, dedicated to showcasing top-tier performance and innovation from players, teams, media, hardware providers, games, events, and personalities within the scene.

“When we first started this journey, we had no idea how far it would take us, but we always knew we were in this together. Mortal has always been like a brother to me, and seeing him win this award feels like a personal achievement. For him to be honoured with this accolade today is a reflection of the countless hours, effort and heart we’ve poured into building who we are and what we stand for,” commented Lokesh ‘Goldy’ Jain, Co-founder, S8UL Esports.

Mortal’s achievement reaffirms India’s rise as a formidable force in the global esports and gaming content landscape.

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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