Gambling in the USA
Is there a future for gambling in Augusta?
The complicated stance on gambling taken by local governments across America could have limited life, with more dialogue than ever, as well as a pro-gambling president incumbent in the White House. Although certain states have a very relaxed approach to gaming, Georgia isn’t one of them, forcing any sort of gambling to remain part of the underground industry worth billions of dollars.
For Augusta, this means arrests and jail time, with four people put under duress in 2016 following unlicensed lottery sales. In a state where gamblers can visit Indian reservation casinos, it seems a little extreme to enforce gambling so strictly, especially when other states are reaping the benefits associated with a more liberal approach to gambling.
Las Vegas and Atlantic City are anomalies which are deeply rooted in the history of gambling in the US, but Michigan, Delaware and Pennsylvania are all well on the way to creating a regulated and controlled gaming industry that will open up new tax generation and employment opportunities. So the big question is why Georgia, and especially Augusta, isn’t getting a piece of the action?
Augusta’s prominence
Detroit is still struggling with bankruptcy, unemployment and a severe lack of public funding. To combat this, 3 major casinos are allowed to operate in the downtown area, generating hundreds of millions of dollar for the state of Michigan every year. This tax funding is pumped straight back into the local community, promoting regeneration and also creating new jobs.
Augusta isn’t in the same situation as Detroit (in fact it’s quite the opposite), but the opportunity that exists is a strong one. Detroit isn’t known as a holiday hotspot, the weather isn’t great all year around and to be brutally honest, rust belt visitors will take their tourism dollars to Chicago or across the border to Toronto. For Augusta, visitors from the coast, Atlanta, Charlotte and even the North East would be more than enough to turn Augusta into a premier gambling destination.
Naturally, the Masters tournaments is the big opportunity. Thousands flock to Augusta every year to see the world’s best, spending upwards of $200 million in the process. Imagine if these visitors were hosted in casino resorts designed to generate even more cash that could be used for public services and improvements across the city, instead of placed in the pockets of private organisations and international hotel chains that don’t have Augusta’s economy at the forefront of their operations. Sports gambling is an underground industry worth $700 billion and it would be naïve to think that no gambling takes place at all during a masters tournament, so why not tax it?
The way online gambling is performing in other states and countries is definitely a point for consideration too. In the UK, online gambling now makes up 33% of the £13.8 billion industry, growing year on year and allowing online casino operators and bookmakers to become some of the biggest earners and employers. Wink Bingo, one of the UK’s market leading online bingo providers, has seen record growth, allowing them to build a trusted website that benefits from the laws on gambling in the UK. As well as an improved offering thanks to reinvestment, Wink is also creating jobs and contributing to the UK’s economy via tax, something that both cities and states could be and are doing in states like Delaware and Pennsylvania.
Trump’s key role
The president has a background in casinos. After raising millions of dollars in capital through the sales of junk bonds, Trump basically transformed Atlantic City, New Jersey back in the 1980s, constructing and operating several casinos and plastering the Trump brand onto the city. Although the casinos he operated weren’t a success, it has left a lasting legacy that has turned Atlantic City into a gambling hotspot on the East coast. Although legalised gambling at a national level is on the cards, we’re yet to see an official stance from the president’s office, possibly due to the other fires he is busy fighting both internally and externally. What is certain however is the fact that any changes to gambling laws will be a drawn-out process, with conservative law makers, judges and of course local government need to align, a process which will not be as straightforward as many gaming companies and gamblers will be hoping for.
Augusta would also be impacted greatly. Gambling in the US is starting to shake its dark past, and regulated gambling would certainly be free from ties with organised crime. If Augusta were to become a casino hotspot, the dynamic of the city could change completely, something that many residents wouldn’t be in favour of. New visitors may bring additional revenues, but it may all of a sudden become more difficult to get to work in traffic, or even book a restaurant.
The trade-off between tax revenue and additional tourism problems would need to be considered in depth, but it still feels that taking advantage of golf visitors is a no brainer. On-site bookmakers or even concession stands that offer odds could be a simple solution that would bump up golf revenues considerably.
With the president’s official decision to come and some guaranteed backlash from lawmakers in Georgia if the US does decide to legalise gambling at a national level however, it may still be some time before we can enjoy gambling without having to leave Augusta.
Gambling in the USA
Gaming Americas Weekly Roundup – November 4-10
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
PENN Entertainment and ESPN announced that account linking between ESPN BET and ESPN is now available for customers, creating an even more deeply integrated media and betting experience. By linking accounts, fans now have the ability to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com. With this product enhancement, ESPN BET will soon bring fans more personalised bets and timely promotions based on their favourite sports, teams, players and fantasy rosters.
Accel Entertainment Inc. has announced that it has completed the acquisition of 85% of the ownership interests of Toucan Gaming LLC and LSM Gaming LLC, two Louisiana-based route operators and owners of multiple licensed video poker establishments (collectively, “Toucan”), for approximately $40 million. The combined business will operate as Toucan Gaming throughout Louisiana and will be led by Stan Guidroz, an industry-leading gaming executive and current CEO of Toucan Gaming. Mr. Guidroz owns the remaining 15% of Toucan’s ownership interests and will lead the Accel team supporting Toucan’s continued growth.
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT, its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalisation of the existing land-based network. The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
BetMGM Poker has become the third US operator to offer multi-state online poker. The company has merged its player pools in Michigan and New Jersey. Both states are a part of the Multi-State Internet Gaming Agreement, which allows online poker networks to share liquidity and players in participating markets. The two-state network went live Wednesday afternoon after morning maintenance.
Betsson Group has celebrated its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores Betsson’s consistent leadership in the region.
Partnerships
Play’n GO has announced a new operator partnership with renowned gaming brand Hard Rock Digital for their top-rated Hard Rock Bet online casino platform in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will see Hard Rock Bet players in New Jersey gain access to hit Play’n GO titles such as Piggy Blitz, Book of Dead and Rise of Olympus 100.
SCCG Management, a global leader in gaming innovation and advisory, has announced a strategic partnership with Chata.AI, a technology provider specialising in self-service, proactive analytics that enables businesses to access real-time insights without requiring extensive technical expertise. This partnership introduces Chata.AI’s technology to the gaming industry, providing operators with powerful tools to streamline decision-making and increase operational efficiency.
Gambling in the USA
Gaming Americas Weekly Roundup – October 28-November 3
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Elray Resources Inc. has announced a significant milestone in the company’s growth strategy. The company has completed the sale of proprietary technology to 180 Life Sciences Corp. (NASDAQ:ATNF), a NASDAQ-listed company in exchange for preferred stock convertible into a 40% stake in ATNF and warrants to purchase 3 million shares of ATNF common stock, the conversion/exercise of which is subject to stockholder approval. The technology stack contained within Elray’s technology package will assist ATNF in launching an iGaming Blockchain casino.
PrizePicks, the largest daily fantasy sports operator in North America, has announced that it has been awarded Daily Fantasy Sports Operator Licenses in Delaware and Missouri. The company will launch Arena, its innovative peer-to-peer fantasy sports contest, in both states. With these new state launches, Arena will now be available in 15 states across the US.
The Pennsylvania Gaming Control Board (Board) unanimously voted to renew the Category 2 stand-alone casino license of Wind Creek Bethlehem LLC, operator of Wind Creek Bethlehem casino in Northampton County. In making the decision, the Board determined that Wind Creek Bethlehem LLC had fulfilled the obligations under its previously approved casino operator’s license and therefore qualified to have its license renewed for an additional five-year period.
Aristocrat announced that the company was the first international slot and online technology company to be granted a Gaming-Related Vendor license by The General Commercial Gaming Regulatory Authority (GCGRA), the federal entity overseeing commercial gaming activities in the United Arab Emirates (UAE). This announcement grants Aristocrat the ability to provide the company’s land-based electronic gaming machines (EGMs) and online games and technology solutions to commercial gaming operators licensed by the GCGRA.
Partnerships
SCCG Management, a leading global advisory and consulting firm in the gambling industry, has entered into a strategic partnership with Slot Machines Unlimited, a premier provider of refurbished slot machines and gaming equipment. The partnership between SCCG Management and Slot Machines Unlimited leverages both companies’ strengths: Slot Machines Unlimited’s expertise in refurbished gaming equipment and SCCG’s deep industry insight, global network and strategic growth capabilities. The collaboration will enhance Slot Machines Unlimited’s international sales and service operations, ensuring gaming establishments worldwide have access to high-quality slot machines and support.
Galaxy Gaming Inc. has announced that the Galaxy Operating System (GOS) is now live on over 50 ships worldwide with Carnival Corporation & PLC, the world’s largest leisure travel company. Since the installation, tables powered by GOS have awarded over $5 million in jackpot payouts to players. GOS is the jackpot progressive system for all Carnival Corporation ships, including Carnival Cruise Line, Holland America Line and Princess Cruises. Launched in 2024, GOS is the next-generation game management system developed by the industry’s leading table game experts.
The hottest new game from Aristocrat Gaming, Phoenix Link, is now live on casino floors, with Yaamava’ Resort & Casino being the first in North America to offer the highly-anticipated game. As the next evolution of the international hit game, Dragon Link, Phoenix Link features player-favourite mechanics from top games with all-new themes, features and bonuses.
Gambling in the USA
Gaming Americas Weekly Roundup – October 21-27
Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.
Latest News
Bally’s Interactive, the digital and sports betting division of Bally’s Corporation, announced the official launch of the Bally Bet Sportsbook app in Tennessee, marking its expansion into the tenth state. This milestone comes on the heels of recent successful Bally Bet launches in Massachusetts and Maryland. Sports enthusiasts across the Volunteer State can now revel in the comprehensive offerings of the Bally Bet sportsbook app. With a wide array of betting options, including spread, money line and total bets, as well as in-game betting and same game parlays, Tennessee sports fans will have an unparalleled wagering experience.
ESE Entertainment Inc., a gaming company that provides a range of services to leading video game developers and publishers, has announced that it has acquired Bombee Global Entertainment (Bombee Americas), the North American arm of Bombee Event Production AB, (Bombee), a global production company specialised in live production, special effects, broadcast and event management for the gaming sector. Bombee has successfully collaborated with ESE to bring its premier event production services and world class customer service to North America and beyond. The North American arm of Bombee, Bombee Americas, will continue to grow and scale in this new organisational structure under ESE, while maintaining its entire team and global support.
Matthew Wantman has become the overall champion of the PokerGO Tour PLO Series II presented by PLO Mastermind. Wantman secured the prestigious honor after an impressive showing at PokerGO Studio in Las Vegas, outperforming a talented field of the best PLO players in the world to earn the $10,000 PGT Passport bonus. The PGT PLO Series II featured a series of high-stakes pot-limit Omaha tournaments. Wantman’s consistent performance set him apart from the competition and solidified his spot atop the leaderboard.
Partnerships
SYNOT Games has announced its further expansion into the Colombian market through a partnership with BetPlay. This alliance highlights SYNOT Games’ commitment to increasing its presence in Latin America and providing its engaging and innovative games to a wider audience. Through this partnership, BetPlay’s online platform will feature a curated selection of SYNOTGames’ top-performing titles, including fan favourites like Aztec Jaguar, Diamond Fever, Realm of Lions.
Internet Sports International, a global provider of turnkey race and sportsbook software solutions, announced its partnership with the We-Ko-Pa Casino Resort in Fort McDowell, Arizona. Through this consultancy, ISI is powering the casino’s sportsbook and retail sports wagering operations on its gaming floor with its award-winning system. WKP Sportsbook is currently operating, allowing patrons to elevate their excitement by wagering on their preferred sporting events with up-to-the-minute odds and live action. The automated sportsbook kiosks provide access to a wide range of sports propositions for both the beginner and expert bettor.
Aristocrat Gaming, a leading designer, manufacturer and distributor of regulated slot games, announced it is now a promotional partner for Princess Cruises, one of the world’s most iconic cruise lines. Through this exciting collaboration, Aristocrat Gaming will design innovative gaming experiences for guests onboard Princess ships as well as create promotions with land-based casinos that offer Princess cruises as rewards.
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