Scientific Games makes a series of senior appointments to steer the sail of its undertakings

Scientific Games,  a global leader in the gaming and lottery industries announced a series of senior appointments for its new SG Digital division. The SG Digital which integrates the existing portfolio of SG Interactive with those of newly acquired NYX Gaming Group was unveiled at the ICE Totally Gaming last month.

Intending the need of an efficient official to steer the sail of its undertakings, Ashley Sandyford-Sykes has been brought on board, who will adorn the post of  Senior-Vice-President.

He will be assigned the complete responsibility for SG Digital’s nine-game studios. Sandyford-Sykes is due to join on May 1 and will be based at the firm’s Chiswick office in London, England.

The move finalises the full set of previously announced product and technology appointments, which include Keith O’Loughlin joining as the Senior Vice-President sportsbook and platforms, Dylan Slaney as Global Innovation Director, Dunn Humby as Senior Vice-President gaming, and Chris Armes as Chief Technology Officer.

Matt Davey, group Chief Executive at SG Digital, said: “As an executive team, we are filled with a powerful sense of what we need to do to stand up and seize the opportunity in front of us. The changes announced today are aligned with that ambition, and I look forward to leading a division of outstanding product and technology talent.”

In addition, away from product and technology appointments, Sue Dawson, who currently serves as legal director for the UK at Scientific Games, will now take on the additional role of Deputy General Counsel at SG Digital.

Dawson previously assumed the post of Assistant General Counsel for Gala Coral Group and also the Head of UK Legal for Inspired Group.

Scientific Games has also confirmed that Ryan Ripley will become Interim Chief Financial officer at SG Digital.

Davey added: “As SG Digital, as an executive team, as individuals, our goal is to deliver on our customer-driven, product-led strategy with a clear focus on speed.”