LeoVegas renews partnership with Leicester Tigers

LeoVegas has extended its deal with English Premiership rugby union club Leicester Tigers. The new deal will be in effect for two years, till the end of the 2019–20 season.

As per the deal, LeoVegas will be the team’s official betting partner and will benefit from its logo featuring on the back of players’ shorts.

Company branding will also appear on other areas of the team’s Welford Road home stadium, as well as on the club’s official mobile application.

In addition, LeoVegas will offer supporters exclusive odds and special markets for Tigers fixtures, as well as matchday tickets and hospitality.

“With back-to-back European Championships to the club’s name and more league title triumphs than any other team in the record books, we’re looking forward to supporting the club with their ambitions over the coming seasons,” LeoVegas UK and Ireland sports marketing manager, Tom Jacobs, said.

“At LeoVegas, we’re continually looking for new ways to ensure our customers have an enjoyable and rewarding experience.”

“By expanding our sponsorships, we hope to bring that to life for rugby betters and beyond.”

Andrea Pinchen, commercial director at Leicester Tigers added: “To announce our deal extension with LeoVegas is a great positive for the club and demonstrates just how powerful a brand Tigers continues to be.”

“LeoVegas are an exciting and innovative partner and their support with such products like the Tigers App are of real value to the club and indeed our supporters.”

Source: iGamingBusiness