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Lottovate introduces a new Dutch lottery

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Lottovate, a company owned by Zeal Group, has launched a new lottery called Raffld in the Netherlands. This is the first time that a new form of lottery is being introduced in the country in almost thirty years.

This lottery is intended to attract the Dutch “millenials” – people aged 22–36 years, a group that makes up a quarter of the country’s population, who are supposedly not inclined to play the lottery or donate to charity. According to Zeal Group, almost two-thirds (62 per cent) of the millennial generation play the lottery twice a year or less.

Developed based on player feedback, Raffld gives players the chance to win experiences they can share with their friends rather than money.

Peter-Paul de Goeij, managing director of Lottovate Netherlands, said: “Raffld is a different type of lottery. It’s about winning experiences to share with your friends, not money. By creating a product for people who don’t currently tend to play the lottery – so-called millennials – it opens up an entirely new pool of funding for charities. With a guaranteed winner every week, that means it’s a win, win.”

 

Source: gamblerspost.com

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.

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