Google says no to backlinks created via Press Releases

The B2B sector of the online gambling industry relies mostly on spreading digital fingerprints about their brands everywhere. Whenever if it is in the form of targeted news pieces or official press releases, the brands rely on the coverage of media outlets to create backlinks towards their company websites.

The press release distribution is getting more and more popular as more businesses unravel the key to success through press releases.

Although this strategy proved to be working for companies, the recent news, shared by Google’s John Mueller, will bring dark clouds over this plan of action for having backlinks.

The news was shared in a recent video hangout at the 35:32 mark, which highlighted the fact that Google’s algorithms ignore more links found within press releases.

Google said in the past that press release links should be nofollowed because they consider them unnatural links. They added them to their link schemes guidelines a while back as well. Back when Matt Cutts was around, he said these links won’t help you.

(source: SeRoundTable)

John Mueller is now saying that Google automatically ignores these links because often the press releases are from the company’s themselves and thus are not really natural links. As a result, Google tries to ignore these links.

He did add that the links will not necessarily hurt you but they will not benefit you and turn them into back links.

If you would like to add to the story, make sure you e-mail us at [email protected] or comment below.

European Gaming Media offers Press Release Publishing Services via 5 well-known media outlets of the gaming industry. Read more about our press release distribution services here.

You can view the full video of the hangout below.