Industry News
Super Mario developer cautions gaming companies about greed
Shigeru Miyamoto, the iconic video-game designer who created evergreen games like Super Mario and Donkey Kong, has warned gaming companies about too much greed.
The 65-year-old industry veteran said Nintendo Co. is exploring various ways for charging customers for games, abandoning the free-to-play model that’s become a constant source of income in the $140 billion gaming sector. Instead, he urged other companies to provide games at fixed prices without over-charging players, which will create more sustainable businesses over the long term.
“We’re lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits,” Miyamoto said at the Computer Entertainment Developers Conference (CEDEC) on Wednesday in Yokohama, Japan.
Miyamoto’s criticism comes as the free-to-play model — including loot boxes and microtransactions — drives record profits. Instead of charging an up-front one-time fee, publishers are increasingly giving games away or selling them at discounted prices, and then nudging players to continually buy in-game products such as virtual outfits or encouraging them to bet money on winning rare items. The revenue model is especially common among mobile and personal-computer games.
Proponents of the free-to-play model say that it increases the longevity of individual titles and creates more predictable businesses, which attracts investors and boosts employment. But opponents say it stunts creativity in game making and promotes gambling-like behavior, which resulted in lawmakers in Belgium and Netherlands banning loot boxes this year.
“I can’t say that our fixed-cost model has really been a success,” the usually candid Miyamoto said. “But we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment. By focusing on bringing games to the widest range of people possible, we can continue boosting our mobile game business.”
The comments come almost two years after Nintendo unveiled Super Mario Run, the first smartphone game it developed in-house. The title charged a flat fee, which many users criticized as being too expensive for the amount of content provided. The company then switched to free-to-play for the next two titles. One of the games, Animal Crossing: Pocket Camp, has received criticism for being too focused on profits over fun gameplay.
Miyamoto also said game developers should heed lessons from the music industry, which is still struggling to recover after consumers learned to consume music for free through MP3 file sharing, as well as YouTube and streaming services. He said subscription-style services should play a bigger role in games, but said the key is to develop a culture of paying for good software.
“It’s necessary for developers to learn to get along with” subscription-style services, Miyamoto said. “When seeking a partner for this, it’s important to find someone who understands the value of your software. Then customers will feel the value in your apps and software and develop a habit of paying money for them.”
Nintendo will soon roll out two more mobile games. Dragalia Lost is slated to debut soon and is being co-developed with CyberAgent Inc., a publisher that’s been criticized for using aggressive tactics in monetizing games. The second title, Mario Kart Tour, will be released by March.
Source: bloomberg.com
Industry News
ICE Barcelona to deliver razor-sharp focus on LatAm and evolving Brazilian Market
January’s first edition of ICE Barcelona will feature a programme of content, discussions and C-suite networking curated specifically to meet the needs of the new regulated market in Brazil and the broader opportunities which exist in Latin America.
Living up to its reputation for being the business-to-business event which is at the forefront of industry developments across both regulation and emerging technologies ICE 2025 will feature a three day program which is dedicated to all aspects of the market in Brazil including regulation, compliance and the adoption of new technologies including the use of biometric recognition in relation to age verification and consumer protection.
Announcing the program and confirming ICE Barcelona’s role as the meeting place for international decision-makers and stakeholders, Clarion Gaming Managing Director Stuart Hunter said: “ICE was recently described in trade media as being the most important gaming event on the ‘planet’ and I believe that the show will live-up to that accolade when we welcome the world industry to our new Barcelona home in January.
“Some industry events place a strong emphasis on the past but for ICE our focus is unashamedly on the future. To this end we have been working closely with colleagues and stakeholders in Latin America to ensure that ICE is on the front foot bringing together the lawmakers, regulatory bodies, thought leaders, operators, innovators and technology providers all of whom have an important role to play in developing the market infrastructure.”
He added: “The importance of LatAm will be evident from the very start of ICE Barcelona when Vicente Fox, the former President of Mexicoheadlines the World Regulatory Briefing taking place Monday 20 January when he will address the topic of ‘Regulation and Revitalisation’ and the requirements needed to balance economic growth with community protection.
“A critic of the populist movements sweeping the region, he will outline his business-centric approach to the development of Mexico, and why he favours casinos as a tax benefit to reduce Mexico’s dependence on unpredictable oil income, and for heling to grow the local tourism industry. The keynote reflects the importance of Latin America as a leading voice in the global gambling industry and represents a major coup for ICE Barcelona.”
“The following day we will be staging a seminar which will cover the very latest business-critical information on the market in Brazil which will be supplemented by sessions focussed on Latin America. On the closing day the LatAm sessions will address the key issue of responsible gambling including the ground-breaking use of biometrics which will be of huge interest to regulators and operators from throughout the world.”
He concluded: “In all of the extensive research that we undertake in order to identify the most important issues impacting the business Brazil and Latin America consistently top the list. By attending ICE Barcelona gaming industry professionals will be able to connect with the main players, learn everything they need to know about doing business in Latin America and find the right organisations to collaborate with. For anyone with an interest in Latin America and in particular the Brazilian iGaming market ICE Barcelona is undoubtedly the place to be.”
For more information on the world’s greatest gathering of gaming professionals and to register: icegaming.com
Industry News
FDJ Announces its First Bond Issue
La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.
FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.
With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.
Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.
Balkans
CT Interactive Shortlisted in Two Categories at BEGE Awards 2024
CT Interactive has announced that it was shortlisted in two categories for the upcoming prestigious BEGE Awards 2024. The company has been recognised for its exceptional contributions to the online gaming industry by being among the finalists for Online Game of the Year for the innovative and engaging game Doctor Winstein Buy Bonus and Online Provider of the Year.
The BEGE Awards, which celebrate excellence and innovation in the gaming and entertainment industry, will be held on November 27, 2024, at the Club Black & White in the Grand Hotel Millennium, Sofia.
This year’s nominations reflect CT Interactive’s dedication to creating top-tier gaming experiences and its continuous efforts to push boundaries in the online gaming world.
“Being recognised in these two categories is a testament to the hard work and creativity of our entire team. We are thrilled to be among the industry’s finest at the BEGE Awards once again,” said Monika Zlateva, CCO at CT Interactive.
-
Asia6 days ago
Hong Kong Construction Titan Turned Macau Casino Boss Lui Che-Woo Dies Aged 95
-
Africa7 days ago
SunBet Extends Online Betting Platform Contract with Bede Gaming Amid Record-Breaking Performance
-
Africa7 days ago
Booming Games Partners with Hollywoodbets to Launch Immersive Slots Games in South Africa
-
Australia7 days ago
Vanguard Overwatch is Hardening Gaming Venues Against Financial Crime and Working Towards Minimising Gambling Harm
-
Industry News7 days ago
BC.GAME Launches Exclusive Airdrop for Polymarket Users, Rewarding Participation in U.S. Election Prediction Markets
-
eSports7 days ago
Intel commits to developing young talent in universities from the UK and Ireland through UNIVERSITY Esports
-
Asia6 days ago
Making Indian Presence Felt: Natural8 India gears up to take a contingent of nine winners of its latest India Exclusive to Asian Poker Tour (APT) Phu Quoc!
-
Asia7 days ago
Key milestone achieved as GiG enters Asia via agreement with Filipino land-based casino group