Kindred Group starts responsible gambling campaign in Belgium

Kindred Group and its brand Unibet have initiated a campaign to improve the awareness of responsible gambling in Belgium. Its main objective is to preventing problem gambling.

The campaign asks the gamblers stay in control and be aware about gambling behaviours.

“We strive for zero problem gambling on our platforms. To reach this goal, we are convinced that we must create awareness about gambling behaviours. This is one of the reasons why we launched this campaign. We want gambling to be what it should be, pure entertainment”, says Henrik Tjärnström, CEO at Kindred Group.

The campaign, which launched on October 22 across all channels, puts the spotlight on control tools developed in collaboration with research institutes.

“We want our players to feel safe and stay in control on our platform. For Kindred, sustainability is about making use of important research and integrating key findings onto our sites and products. That is an important part in creating the best experience and a sustainable relationship with our players”, concluded Henrik Tjärnström.