BetMakers signs deal with William Hill

Global Betting Services (GBS), a subsidiary of Australian racing data and analytics supplier the BetMakers, has inked a two-year agreement with William Hill Global (WHG). The deal will allow the Australian company to provide a global racing solution, which will be available to retail, online and B2B customers in the US and UK, for William Hill. William Hill will get to access the suite of global products and services from GBS, including among other things Tote access. With this, William Hill can offer another type of wagering product to its fixed odds racing solutions both in the UK and, in particular, the US market.

William Hill group trading director Terry Pattinson explained: “After a very successful six years of working with GBS under the William Hill Australia brands, William Hill group trading is committed to working more closely with The BetMakers as the company pushed towards a worldwide racing trading product.”

“Implementing the BetMakers’ products will allow us to offer an unparalleled global racing product in all racing jurisdictions as we further expand outside of the UK, with racing product from Asia, Europe, Australia and importantly North America being a key driver of our expansion.”

The BetMakers CEO Todd Buckingham commented: “This is a significant milestone for The BetMakers with William Hill having such a big reach across the UK and into the US markets through its B2B customers. We look forward to working with its team to deliver a racing solution that meets its needs and we look forward to delivering innovative products to enhance its offerings and deliver maximum returns.“