Massachusetts plans to launch online lottery sales

Massachusetts has moved closer to start selling state lottery tickets online. State Treasurer Deborah Goldberg is actively moving ahead to realise this long-pending proposal. Recently she said that there has been a decrease in sales of lottery tickets in the state and there is a need to modernise its system.

Lottery sales dipped to US$997 million in the fiscal year from the US$1.03 billion that it had generated in 2017. “The landscape has shifted and technology has transformed every aspect of our lives. I am confident that our Lottery will continue to maximise its performance, maintain current revenues, and meet the need for unrestricted local aid — but all of us as partners must take the next steps together,” said Goldberg.

She added that the next step for the Lottery is to go online and attract a younger market: “We need to provide the Lottery with the tools and resources necessary to win new customers, utilising digital marketing, and providing frictionless transactions through cashless purchasing options.”