Holiday Responsible Gambling Campaign to be launched in Massachusetts

In a joint initiative, the Massachusetts Gaming Commission and the state lottery are going to launch the Holiday Responsible Gambling Campaign. The campaign is intended to create awareness about the dangers of buying lottery tickets for children and the pitfalls of encouraging any form of underage gambling.

There is a widespread practice among adults to gift under-aged persons a variety of shadow-gambling gifts such as scratch tickets, lottery tickets, believe it or not, or even casino tokens.

“Let’s try to refocus our consumers into giving toys that are age appropriate. As I mentioned during our presentation this is the type of really cute gift you want to be giving to someone who’s a child, you don’t want to be giving them a five or ten dollar scratch ticket or something related to a casino operation,” said Massachusetts State Lottery Director Michael Sweeney.

A toy drive will be part of the campaign to help provide appropriate gifts for kids across Massachusetts.