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Gambling in the USA

A Sure Bet: Cruise Ship Casinos Pay Off with Jackpots, Friends and Making Guests Feel at Home

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With slots, low-entry table play and tournaments, cruise ship casinos are more popular than ever for their fun and friendly environment and interactions with crew members and fellow guests . Photo courtesy of Princess Cruises.
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When Texan Glenda Ostrokol gets on a ship she has a plan: Get to the casino as soon as it opens. She does not gamble on land. But in cruise ship casinos, she’s a big player, and receives all the perks that go along with that status.

“Carnival Cruise Line just makes it so much fun,” Ostrokol says. “I do love slot machines, and I play them all. And the casino team takes really good care of me.”

David Simpson of Leesburg, Fla., says arriving at a ship casino is akin to coming home. He and fellow Carnival Cruise Line players communicate through a dedicated Casino Fan Facebook page.

“We go in there and meet other friends we cruise with from all over the U.S.,” Simpson says. “There’s always somebody we know, people from TexasIdahoNorth Carolina. And there’s not a ship that we go on that we don’t know the casino team.”

Unlike with casinos on land, cruise guests are typically on board for a week or more, time for relationships to develop.

“We offer them a warm and friendly environment where they can interact with fellow cruisers,” says Marty Goldman, senior vice president of global casino operations for Carnival Corporation. “And we have an engaging casino team that takes the time to understand guest needs. We want to ensure that we are different from a typical casino in that way.”

Since joining Carnival Corporation from Caesars Entertainment in 2012, Goldman has overseen tremendous growth in the casino realm – as the world’s largest cruise company has expanded its gaming operations around the world.

Casino play is popular on all the cruise lines under the Carnival Corporation banner. In addition to Carnival Cruise Line, this includes Princess Cruises, Holland America Line, Cunard, Seabourn, German line AIDA Cruises, Italian line Costa Cruises, British line P&O Cruises and P&O Cruises Australia.

Across the fleet, the most popular gaming option is slots, with Americans and Australians particularly big fans. With more than 100 casinos, Carnival Corporation sees a guest spinning the reels on a slot machine 112 times per second, making it by far the most popular form of gaming.

Tournament play is tremendously popular on ships in North America, and Carnival Corporation has plans to expand slot tournaments elsewhere around the world.

The company paid out more than $1 million in tournaments in the past year. This includes special branded events with tie-ins to Wheel of Fortune and Monopoly, the latter being for the biggest prize money the company ever paid. With guests flocking to these events, they will be expanded across the fleet, with a marquee Spin & Sail event on Carnival Cruise Line in 2019.

Though blackjack is preferred in the United States, the casinos cater to a wide array of tastes for games offering roulette, baccarat and a variety of poker games in different markets.

Goldman says the gaming crowd appreciates innovation, so his team is always on the lookout for what’s new and what people want to play on a regional basis.

Among options trending now are arcade-style games for adults and lottery-style scratch tickets.

“We are always looking at what else may be popular,” Goldman says. “We want to appeal to as broad an audience as possible.”

For frequent players, Carnival Cruise Line’s Carnival Players Club is “unlike anything else anywhere on land or sea,” Goldman says. Players clubs are also available on Princess Cruises, Holland America Line and expanding to some of the corporation’s international brands.

Based on play, perks for players include everything from complimentary drinks to free cabins. Special events see top players invited to participate in unique and exciting experiences, which elevates the energy in the casino for all guests.

“People like engaging with other people who play,” says Goldman.

Behind the scenes, a new casino management system will allow more customized incentives for players.

“We will be able to offer an incentive based on what you are playing in real time,” Goldman says.

As it looks to expand its audience, Carnival Corporation has strategic partnerships with casinos on land, with qualified players offered a certificate for a free cruise. This enables the cruise company to draw new-to-cruise players to its casinos.

There are some differences in cruise ship play. With a more relaxed atmosphere, game table minimums are typically lower, for instance. While they vary by ship, itinerary and even time of day, it’s rare to find a minimum over $25.

In the friendly, guest-centric environment waging limits are adjusted based on a player’s personal preferences. “We have some very high limit players, not much different than you would see with land-based casinos,” Goldman says.

With nearly 60 cruises under her belt since 2002, Ostrokol has stories to tell – like the time earlier this year when she won $14,790 on a slot machine on the Carnival Vista, a ship with more than 250 machines.

“I thought I had won $1,400, and said, ‘Okay, I can play tomorrow.’ When I realized it was more, I screamed,” she says, laughing. She used her payout for a down payment on a wheelchair accessible van.

Simpson, a blackjack player who occasionally dabbles in slots, plays a few times a year in Las Vegas, but says ships are decidedly friendlier places. His biggest shipboard win was a $25,000 blackjack hand, “on the Lucky Ladies.” He also won a slot tournament on the Carnival Breeze.

“The best way to describe what time of day you can find me in the casino, is whenever it’s open,” Simpson says with a laugh. He’s been known to play well into the night and hit a ship’s 24-hour pizzeria to watch the sunrise.

Simpson says in addition to gaming, he enjoys Carnival Cruise Line’s specialty dining, such as La Cucina for Italian and Gigi’s for pan-Asian cuisine.

And then there are all the additional virtues of cruising. In traditional gaming resorts, you are in one place with one focus. On cruise ships, gaming comes with a wealth of other fun entertainment and activities – including visiting several exciting destinations during your vacation.

Carnival Corporation offers a variety of casino experiences, whether guests want to dress up like James Bond or go completely casual. There are classic casinos on Holland America Line and P&O Cruises in the United Kingdom, and smaller, more intimate experiences on ultra-luxury line Seabourn. You can even play while crossing the Atlantic on a luxurious Cunard ocean liner.

“From a casino perspective, we can offer something for everybody, every day, all across the globe, which no one else can do,” Goldman says.

Fun facts from Carnival Corporate Global Casino Operations:

Slot machines on Carnival Corporation ships produce more than 3.5 billion hand pulls per year.

More than 56,000 slots jackpots are paid out each year, an average of more than 155 per day.

On Carnival Corporation ships, blackjack players older than 60 are twice as skillful as players younger than 30.

In the largest annual tournaments, on Carnival Cruise Line and Princess Cruises, players vie for a share of a $200,000 pot.

The 2,600-strong Carnival Corporation shipboard casino team represents 79 nationalities.

SOURCE Carnival Corporation & plc

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Gambling in the USA

Gaming Americas Weekly Roundup – November 11-17

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Golden Entertainment Inc. reported financial results for the third quarter ended September 30. The Company reported third quarter revenue of $161.2 million, net income of $5.2 million and Adjusted EBITDA of $34.0 million. In addition, on November 5, the Company’s Board of Directors authorised the Company’s recurring quarterly cash dividend of $0.25 per share of the Company’s outstanding common stock payable on January 7, 2025 to shareholders of record as of December 20, 2024.

Snoqualmie Casino has announced its rebranding to Snoqualmie Casino & Hotel, reflecting an exciting new chapter in the venue’s history as it embarks on a much-anticipated expansion. Set for completion in mid-2025, this project promises to elevate the guest experience, making Snoqualmie Casino & Hotel a premier destination for entertainment, relaxation and culinary excellence. The cornerstone of the expansion is the construction of a luxurious hotel, which will offer guests unparalleled comfort and stunning views of the Snoqualmie Valley and Mount Si.

Galaxy Gaming Inc., the world’s largest independent developer and distributor of casino table games and technology announced, at a special meeting of its stockholders held on November 12, 2024 (the Special Meeting), Galaxy Gaming stockholders voted to approve the Company’s acquisition by Evolution Malta Holding Limited (Evolution), Evolution AB (publ)’s wholly owned subsidiary. Galaxy Gaming will file a Form 8-K with the U.S. Securities and Exchange Commission reporting the final voting results of the Special Meeting.

Caesars Virginia has announced that its highly anticipated opening date will be Thursday, Dec. 12, 2024. The resort will welcome its first guests beginning at noon. Additional details on the opening festivities will be announced at a later date. Caesars Virginia is a 587,000 square foot casino resort with more than 90,000 square feet of gaming space.

Partnerships

NGX has entered into a strategic partnership with Sportradar, a global leader in sports integrity solutions, which collaborates with more than 180 sports federations and leagues. The agreement aims to support the Brazilian football federations of Rio Grande do Sul, Paraná and Pará, providing detailed reports to ensure the integrity of sporting events and combat fraud.

EvenBet Gaming has announced the launch of its advanced poker solutions in partnership with JugaMax, one of the largest and most respected casino operators in Paraguay. This strategic collaboration marks EvenBet’s debut in the Paraguayan iGaming market, solidifying the company’s expansion within Latin America. The newly established partnership enables the integration of EvenBet Gaming’s poker offering on the JugaMax platform.

Jackpocket, the leading lottery app in the US, and Barstool Sports announced a new collaboration naming Jackpocket as the “Exclusive & Official Digital Lottery Partner of Barstool Sports”. The deal with Barstool follows Jackpocket’s parent company, DraftKings, announcing a similar agreement with the media company in February 2024. This collaboration centers around the integration of Jackpocket in Barstool’s content. Fans can participate in the lottery alongside some of Barstool’s biggest names such as Dave Portnoy, Big Cat & PFT from Pardon My Take – the leading sports podcast in America, Wallo & Gillie from Million Dollaz Worth of Game and more.

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Gambling in the USA

Gaming Americas Weekly Roundup – November 4-10

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

PENN Entertainment and ESPN announced that account linking between ESPN BET and ESPN is now available for customers, creating an even more deeply integrated media and betting experience. By linking accounts, fans now have the ability to seamlessly track upcoming, live and settled bets within the ESPN app and on ESPN.com. With this product enhancement, ESPN BET will soon bring fans more personalised bets and timely promotions based on their favourite sports, teams, players and fantasy rosters.

Accel Entertainment Inc. has announced that it has completed the acquisition of 85% of the ownership interests of Toucan Gaming LLC and LSM Gaming LLC, two Louisiana-based route operators and owners of multiple licensed video poker establishments (collectively, “Toucan”), for approximately $40 million. The combined business will operate as Toucan Gaming throughout Louisiana and will be led by Stan Guidroz, an industry-leading gaming executive and current CEO of Toucan Gaming. Mr. Guidroz owns the remaining 15% of Toucan’s ownership interests and will lead the Accel team supporting Toucan’s continued growth.

INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT, its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalisation of the existing land-based network. The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.

BetMGM Poker has become the third US operator to offer multi-state online poker. The company has merged its player pools in Michigan and New Jersey. Both states are a part of the Multi-State Internet Gaming Agreement, which allows online poker networks to share liquidity and players in participating markets. The two-state network went live Wednesday afternoon after morning maintenance.

Betsson Group has celebrated its success at the SBC Awards Latinoamérica 2024, winning two prestigious awards: Sportsbook Operator of the Year and Leader of the Year, which was awarded to Kevin Saliba, Commercial Director (Business Development) for Latin America. This marks the second consecutive year Betsson has earned the Leader of the Year accolade, following Andrea Rossi’s win in 2023 – an achievement that underscores Betsson’s consistent leadership in the region.

Partnerships

Play’n GO has announced a new operator partnership with renowned gaming brand Hard Rock Digital for their top-rated Hard Rock Bet online casino platform in New Jersey. The Hard Rock brand is synonymous with entertainment worldwide, and this partnership will see Hard Rock Bet players in New Jersey gain access to hit Play’n GO titles such as Piggy Blitz, Book of Dead and Rise of Olympus 100.

SCCG Management, a global leader in gaming innovation and advisory, has announced a strategic partnership with Chata.AI, a technology provider specialising in self-service, proactive analytics that enables businesses to access real-time insights without requiring extensive technical expertise. This partnership introduces Chata.AI’s technology to the gaming industry, providing operators with powerful tools to streamline decision-making and increase operational efficiency.

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Gambling in the USA

Gaming Americas Weekly Roundup – October 28-November 3

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Elray Resources Inc. has announced a significant milestone in the company’s growth strategy. The company has completed the sale of proprietary technology to 180 Life Sciences Corp. (NASDAQ:ATNF), a NASDAQ-listed company in exchange for preferred stock convertible into a 40% stake in ATNF and warrants to purchase 3 million shares of ATNF common stock, the conversion/exercise of which is subject to stockholder approval. The technology stack contained within Elray’s technology package will assist ATNF in launching an iGaming Blockchain casino.

PrizePicks, the largest daily fantasy sports operator in North America, has announced that it has been awarded Daily Fantasy Sports Operator Licenses in Delaware and Missouri. The company will launch Arena, its innovative peer-to-peer fantasy sports contest, in both states. With these new state launches, Arena will now be available in 15 states across the US.

The Pennsylvania Gaming Control Board (Board) unanimously voted to renew the Category 2 stand-alone casino license of Wind Creek Bethlehem LLC, operator of Wind Creek Bethlehem casino in Northampton County. In making the decision, the Board determined that Wind Creek Bethlehem LLC had fulfilled the obligations under its previously approved casino operator’s license and therefore qualified to have its license renewed for an additional five-year period.

Aristocrat announced that the company was the first international slot and online technology company to be granted a Gaming-Related Vendor license by The General Commercial Gaming Regulatory Authority (GCGRA), the federal entity overseeing commercial gaming activities in the United Arab Emirates (UAE). This announcement grants Aristocrat the ability to provide the company’s land-based electronic gaming machines (EGMs) and online games and technology solutions to commercial gaming operators licensed by the GCGRA.

Partnerships

SCCG Management, a leading global advisory and consulting firm in the gambling industry, has entered into a strategic partnership with Slot Machines Unlimited, a premier provider of refurbished slot machines and gaming equipment. The partnership between SCCG Management and Slot Machines Unlimited leverages both companies’ strengths: Slot Machines Unlimited’s expertise in refurbished gaming equipment and SCCG’s deep industry insight, global network and strategic growth capabilities. The collaboration will enhance Slot Machines Unlimited’s international sales and service operations, ensuring gaming establishments worldwide have access to high-quality slot machines and support.

Galaxy Gaming Inc. has announced that the Galaxy Operating System (GOS) is now live on over 50 ships worldwide with Carnival Corporation & PLC, the world’s largest leisure travel company. Since the installation, tables powered by GOS have awarded over $5 million in jackpot payouts to players. GOS is the jackpot progressive system for all Carnival Corporation ships, including Carnival Cruise Line, Holland America Line and Princess Cruises. Launched in 2024, GOS is the next-generation game management system developed by the industry’s leading table game experts.

The hottest new game from Aristocrat Gaming, Phoenix Link, is now live on casino floors, with Yaamava’ Resort & Casino being the first in North America to offer the highly-anticipated game. As the next evolution of the international hit game, Dragon Link, Phoenix Link features player-favourite mechanics from top games with all-new themes, features and bonuses.

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