Lottomart introduces HooYu technology for onboarding players

Gibralter-based online lottery betting operator Lottomart has signed a partnership with HooYu, the identity confirmation technology provider. As per the deal, Lottomart will be making use of the latest HooYu identity technology to verify real time age, address and other details to comply with AML regulations.

HooYu was chosen by Lottomart as a UK launch partner above other providers as they have an industry first, unique, identity scoring platform that combines ID document validation; proof of address checks, digital footprint analysis, PEP’s & Sanctions checks and traditional database checks.

Ashley Lang, CEO at Lottomart commented, “HooYu enables us to comply with age verification and money laundering regulations at the same time as offering an easy customer experience. The adoption of HooYu within our customer on-boarding process has helped us to maximise customer on-boarding rates whilst complying with the regulations.”

David Pope, Marketing Director at HooYu, commented, “HooYu Identify enables Lottomart to build a trusted relationship with legitimate customers at every point of the customer’s journey. As the Lottomart business rapidly grows, HooYu helps them to on-board customers faster and be confident they are meeting their compliance requirements.”